What Jobs are available for Crm Manager in South Africa?

Our client, a fast-expanding leader in the iGaming and Sports Betting industry, is looking for a CRM and Promotions Manager to own and drive their player retention strategy. This is an opportunity to take charge of one of the most critical areas of the business building loyalty, engagement, and long-term value in a highly competitive market.

As Retention Manager, youll be responsible for
designing and executing retention strategies
that keep players engaged, active, and loyal. From lifecycle management and CRM campaigns to promotions and personalized offers, youll combine data-driven insights with creative execution to ensure players stay connected to the brand.

This is a role for someone who understands the
power of customer experience
and knows how to turn data into strategy, and strategy into action.

Key Responsibilities

• Develop and implement
  player retention strategies
  that maximize engagement and lifetime value.
• Design, execute, and optimize
  CRM campaigns
  across email, SMS, push notifications, and in-app channels.
• Manage the
  player lifecycle
  , from onboarding to reactivation, using segmentation and personalization to drive impact.
• Plan and deliver promotions, loyalty programs, and retention-focused initiatives in collaboration with marketing and product teams.
• Analyse player behaviour, campaign performance, and retention metrics to identify trends and opportunities.
• Collaborate with BI, product, and marketing teams to ensure strategies align with wider business objectives.
• Ensure compliance with regulatory and responsible gaming requirements across all campaigns.
• Stay ahead of industry trends and competitor activity to maintain a cutting-edge retention approach.

Requirements

• Proven experience as a Retention Manager, CRM Manager, or similar role in
  iGaming, sports betting, or digital entertainment
  .
• Strong knowledge of
  player lifecycle management, CRM tools, and segmentation strategies
  .
• Hands-on experience creating and optimizing multichannel retention campaigns.
• Analytical mindset with the ability to translate data into actionable insights.
• Excellent communication and project management skills, with the ability to manage multiple campaigns simultaneously.
• A passion for iGaming and a deep understanding of player behaviour in the sector.

Qualifications

• Degree or diploma in Marketing, Business, or related field.
• 5+ years experience in CRM or retention, with at least 2 years in a management capacity.
• Proficiency with CRM platforms (Optimove, Salesforce, or similar) and strong data/Excel skills.
• Experience in A/B testing, campaign analytics, and customer journey mapping.

Why Join Our Client?

• Play a
  strategic role
  in driving player loyalty and long-term business growth.
• Be part of a
  fast-paced, innovative industry
  where data and creativity come together.
• Work with
  cutting-edge CRM and analytics tools
  to deliver impactful results.
• Competitive salary, benefits, and performance-driven incentives.
• Career development opportunities in a business expanding across Africa and beyond.

If youre a data-driven marketer with a passion for player engagement and retention, this is your chance to make an impact in one of the most exciting industries in the world.

Apply now
and take the lead in shaping player retention strategies for our client.

Step Into a Role That Shapes the Future of Player Loyalty

Our client is an ambitious player in the
iGaming and Sports Betting industry
, seeking a
CRM Manager
who can turn strategy into measurable results. This is not just about sending campaigns—it's about owning the heartbeat of player engagement, loyalty, and retention across multiple brands in one of the world's most competitive and fast-moving industries.

If you're a CRM leader who thrives on data-driven decision-making, knows how to craft experiences that keep players coming back, and is motivated by measurable impact, this role offers you the chance to
lead transformation, not just operations
.

What You'll Be Doing

This is a high-profile position where your expertise will directly influence revenue growth, customer lifetime value, and brand sustainability.

Partnering with Leadership

• Work closely with the Head of CRM to design and implement a retention strategy that shapes the future of player engagement.
• Contribute to defining the CRM roadmap, aligning departmental priorities with overall business goals.

Driving Campaign Excellence

• Plan, oversee, and execute multi-channel campaigns across onboarding, retention, reactivation, and loyalty.
• Use platforms such as
  Xtremepush, Optimove (or similar)
  to deliver hyper-personalised, automated journeys.
• Ensure the promotional calendar is flawlessly executed, with clear alignment to business priorities.

Harnessing Data & Insights

• Own reporting on retention, churn, FTD growth, lifetime value, and campaign effectiveness.
• Leverage player insights and segmentation to shape personalised experiences, ensuring data is turned into action.
• Stay ahead of the curve in player behaviour, regulatory shifts, and emerging engagement trends.

Team & Operational Leadership

• Manage, mentor, and inspire the CRM team, creating a culture of accountability, innovation, and performance.
• Build scalable processes and best practices that ensure operational excellence across multiple brands.
• Partner with internal stakeholders (Acquisition, Product, Design, BI, Customer Support) and external suppliers to maximise CRM impact.

What We're Looking For

We want someone who thrives in complex, regulated, and fast-paced environments—where smart decisions and execution speed make all the difference.

• 5+ years' experience
  in CRM or retention within the
  iGaming and/or Sports Betting industry
  .
• Demonstrated success in
  designing and executing CRM strategies
  that drive measurable gains in retention and lifetime value.
• Solid
  leadership and team management experience
  , with the ability to get the best out of people.
• Hands-on expertise with CRM platforms
  such as Xtremepush, Optimove, or similar.
• Deep knowledge of
  loyalty programs, gamification, and rewards mechanics
  .
• Strong grasp of compliance requirements under frameworks like
  MGA
  , as well as responsible gaming and data protection.
• Analytical thinker who can translate insights into action, with a proven ability to handle large data sets.
• A balance of
  strategic vision and hands-on execution
  —you can both lead and deliver.

Why This Role?

This isn't just a role where you maintain the status quo—it's an opportunity to
shape the next generation of CRM and retention strategy
for a company with ambitious growth plans.

• You'll have
  direct influence over revenue, player lifetime value, and loyalty
  .
• You'll be given the
  tools, autonomy, and trust
  to design and execute bold initiatives.
• You'll work at the cutting edge of CRM innovation in
  a highly competitive industry
  where only the best strategies win.
• You'll lead a team and collaborate across functions, building a CRM culture that is data-driven, player-centric, and results-oriented.
• Most importantly—you'll see the tangible impact of your work on the business every single day.

If This Sounds Like You…

You're a
strategic, data-driven CRM leader
who loves building retention strategies that move the needle. You don't just run campaigns—you shape customer journeys that create loyal, long-term players. You're motivated by impact, thrive in challenging environments, and want to leave your mark on a business where CRM is central to success.

Apply now and take the reins of CRM for one of South Africa's most exciting iGaming and Sports Betting operators.

About the Company

Hired through Project Y to work for a successful Tech company building the future of SME financing. As a fast-growing fintech with offices in Zurich and Frankfurt, the team combines technology, data, and capital to unlock access to financing for small and medium-sized businesses across Europe.

The Fintech company is a high-growth, VC-funded later stage startup, recently named as one of CNBC's Top Fintech Companies Worldwide and are the leading pan-European digital SME finance platform.

As sales & marketing are at the core of its business, they are now looking for a Zoho CRM Specialist to help them scale.

About The Role

We are looking for a hands-on and proactive CRM Manager to take full ownership of our Zoho CRM. In this role, you will be responsible for ensuring that our CRM is maintained and continuously evolves to meet the needs of our fast-scaling business. The companies Zoho CRM is already set up and running. What they now need is someone who can take it to the next level by implementing improvements and new features that go beyond the out-of-the-box features the standard Zoho version provides.

They are a rapidly growing company and expanding to additional countries within Europe and beyond. It will be your job to make sure the CRM lives up to this challenge. You will oversee everything from day-to-day system administration to building new features, automations, integrations, and reporting. This is a key role with high responsibility, working closely with Sales, Marketing, and Operations teams to ensure our CRM is a growth engine for the business.

What Will You Do

Zoho CRM Ownership & Development

• Manage and configure Zoho CRM (modules, workflows, blueprints, automations, dashboards, reports, email campaigns, and integrations).
• Develop and implement new features and enhancements to improve business processes and sales & marketing efficiency.
• Maintain system security, user roles, permissions, and compliance with data protection standards (e.g., GDPR).

Data Management & Reporting

• Ensure data integrity through audits, deduplication, and best practices.
• Build and maintain dashboards and reports to provide actionable insights into sales, customer engagement, and pipeline health.
• Ensure tracking of all sales & marketing activities to deliver insights for leadership decision-making.
• Monitor performance metrics and propose improvements.

Cross-functional Collaboration

• Partner with Sales, Marketing, Product, and Support teams to optimize workflows and align CRM functionality with strategic objectives.
• Support marketing campaigns and customer lifecycle management with segmentation and automation.
• Coordinate work with external CRM consultants where needed to ensure the best possible results.

User Enablement & Support

• Train team members on Zoho CRM best practices and new functionality.
• Serve as the first point of contact for CRM-related issues and troubleshooting.
• Drive adoption across the organization.

What We Are Looking For (Requirements)

You are detail-oriented, sales-minded, and thrive on taking ownership. You enjoy combining technical know-how with strategic thinking to create impactful solutions. You're able to bridge the gap between management, strategy, and sales, and love making systems work smarter.

• 3+ years of hands-on experience managing Zoho CRM.
• Strong understanding of Zoho CRM architecture, workflows, automations, and reporting, including Zoho Campaigns, BI Tools, Dashboards, and Integrations.
• Solid data management and analytical skills, with the ability to translate data into insights.
• Experience integrating Zoho CRM with other systems (marketing automation, finance, or customer support tools).
• A solid understanding of sales & marketing processes and strategy.
• Excellent communication skills and ability to collaborate with multiple stakeholders.
• Self-starter with a problem-solving mindset, detail orientation, and sense of ownership.
• Zoho CRM certifications are a strong plus.
• English proficiency; German is a strong plus.

Ultra Liquors, an award-winning, national wholesale and retail business has an exciting opportunity for a Digital Marketing CRM Manager to join our expanding team. The suitable candidate will be responsible for developing and implement data-driven strategies to enhance customer relationships (both Retail and Wholesale) and marketing efforts.

This role will manage customer interactions, analyse data for insights, create targeted campaigns, collaborate with cross-functional teams (Buying, Category Management, Procurement, Operations and Systems, Advertising Agency) and optimise CRM System (Hubspot).

Key Responsibilities:

1. Customer Relationship Management: The primary role of the Digital Marketing CRM Manager is to manage and analyse customer interactions and data throughout the customer lifecycle. This includes developing strategies to improve customer retention and loyalty.

2. Data Analysis: Analyse customer data to identify trends and insights that inform marketing strategies. This involves segmenting customers based on behaviour, preferences, and demographics to tailor marketing campaigns effectively.

3. Campaign Development: The manager is responsible for creating and launching targeted marketing campaigns that resonate with different customer segments. This includes leveraging CRM data to personalize messages and improve engagement.

4. Collaboration: Work closely with cross-functional teams, including Buying, Procurement, Operations and Systems, Loyalty System, Advertising Agency and Suppliers to ensure alignment in marketing strategies and customer engagement efforts.

5. CRM System Optimization: The Digital Marketing CRM Manager continuously assesses and optimizes CRM system (Hubspot) to enhance user experience and streamline processes. This includes implementing new tools and technologies to improve customer interactions.

Qualifications:

· Bachelor's degree in marketing, business, or a related field

· Certifications in digital marketing and CRM systems (Hubspot specifically)

Experience:

· 5+ years' experience within similar role

· Digital marketing, CRM Software (Hubspot)

· Loyalty Programmes would be advantageous

Skills

Strong ability to interpret data and derive actionable insights is crucial for this role.

Excellent verbal and written communication skills are necessary for interacting with customers and collaborating with internal teams.

The ability to develop innovative marketing strategies and campaigns that engage customers effectively.

· Familiarity with CRM software (HubSpot)

· Digital marketing tools(essential)

Job Types: Full-time, Permanent

Education:

• Bachelors (Preferred)

Experience:

• similar: 5 years (Required)

Location:

• Johannesburg, Gauteng 2156 (Required)

Work Location: In person

Application Deadline: 2025/09/14

Expected Start Date: 2025/10/01

• R35,000 - R50,000 per annum basic (experience dependent)

• Performance-based bonus

• 25 days holiday + bank holidays

• Opportunity to shape the future of AI marketing in a high-growth startup

An exciting opportunity for a data-driven digital marketing professional to take full ownership of marketing operations, with a focus on Zoho CRM campaign management, AI-powered growth, and generative engine optimisation (GEO). The role requires someone who can drive strategy, automate outreach, and engage audiences across multiple channels, becoming the go-to expert for CRM and digital performance.

• Own and manage Zoho CRM campaigns, workflows, automations, and reporting

• Develop and deploy full-funnel marketing campaigns across email, web, social, and search

• Leverage AI tools and generative technology to optimise content, campaigns, and targeting

• Lead the transition from traditional SEO to GEO (Generative Engine Optimisation)

• Build, segment, and manage the marketing database to drive lead generation and engagement

• Analyse campaign performance, A/B tests, and attribution data to inform future strategies

• Write clear, compelling content for email, landing pages, and outbound messaging

• Collaborate with leadership and sales to align marketing goals with business growth

• Maintain clean data hygiene and CRM best practices

• Recommend and implement marketing automations and AI-powered enhancements

• Proven experience managing Zoho CRM (campaigns, automation, segmentation, reporting)

• Strong track record in digital marketing campaign management and performance analysis

• Passion for artificial intelligence and its application in marketing

• Comfortable using AI tools for content creation, automation, and optimisation

• High level of confidence with marketing analytics, performance dashboards, and KPIs

• Strong written English and ability to create concise, targeted content

• Organised, proactive, and able to work independently in a fast-moving startup environment

• Experience with generative AI platforms (e.g., ChatGPT, Jasper, Copy.ai)

• Knowledge of GEO (generative engine optimisation) and emerging digital trends

• Familiarity with B2B marketing, especially in the tech or consultancy sectors

• Experience integrating marketing workflows with sales teams

• Be part of an ambitious, forward-thinking team building AI capabilities across sectors

• Help define the future of marketing in the age of generative AI

• Make your mark in a growing startup with the opportunity for rapid career development

• Enjoy a supportive culture that values autonomy, learning, and innovation

Club Med Profile
Established in 1950, Club Med is the pioneer and the leader of premium all-inclusive holidays for families and active couples. Club Med has been continuously innovating over the last 75 years and now market, exclusively sell and operates 70+ resorts across the globe. Club Med offers a new way of experiencing holidays in its upscale and multicultural resorts, aiming to become the most desirable lifestyle travel brand for all.

Club Med South African Beach & Safari Resort opening in July 2026 will be transformational for the South African hospitality landscape.

The Role & Missions
Club Med's SA office is looking for its CRM Project Manager, a newly created position. You will be directly reporting to the Marketing Manager for Southern Africa

As a CRM Project Manager, you will be responsible for delivering CRM campaigns required to grow and develop the South African market across B2C and B2B channels. You will work closely with colleagues in the marketing & sales teams, Europe Africa BU teams based in Paris and the other CRM marketing teams in Europe Africa, to execute effective CRM marketing strategies.

Mission 1: Customer Relationship Management (CRM)

• Design effective CRM/PRM programs to maximize customer loyalty, retention, and lifetime value across B2C and B2B
• Plan and operate targeted communication campaigns
• Use customer data to personalize communications and offers
• Collaborate with the global technical team to resolve technical issues and improve functionality
• Be the lead and point-of-contact for in-person events that focus on increasing customer awareness and/or providing increased value for existing customers
• Measure the performance of the campaigns, optimizing the plans to meet the business' needs
• Use analysis tools to monitor CRM and site performance, generating regular reports on trends, KPIs and results

Mission 2: Loyalty and Retention (database, loyalty management and recruitment)

• Identify opportunities to grow the database via key CRM and lead generation projects (e.g. lead acquisition campaigns) and best practices to optimize the database.
• Lead new customers acquisition projects pertaining to CRM to improve likelihood of repurchase
• Lead loyalty projects covering annualization projects on status of loyal customers working alongside Europe CRM team

Mission 3: Report & analysis of the internal data (data base specificities, booking pattern, key destination, calendar analysis…)

• Analysis the internal data through tools to understand better the specificities of the database with their interests using Google Analytics 4
• Be able to recommend optimization according to the internal data & external calendar

Mission 4: Coordinate Trade Marketing Campaigns as per partners' needs (travel agencies) and own Marketing calendar

• Working closely with the Sales and Marketing Managers for the planning of a trade marketing calendar
• Direct coordination and execution of digital marketing campaigns (CRM, Social Media displays- b2b2c) to promote brand and offers with our partnering distributors (South African travel agencies).
• Develop a Travel Agent Relationship Management Strategy (Dashboard, analysis, key metrics…) to support the Sales Team in their understanding of travel agents' potential and identify their "Life Time Value" Development based on ROI.
• Be the primary liaison in the day-to-day support of the Sales Team (coordinating advertising, product and offer information, marketing materials)

Mission 5: Partnerships for database growth.

• Identify opportunities to create partnerships with similar inspiring brands for database growth/ customers acquisition (in charge of full spectrum from identification, definition of partnership, budget allocation and execution: online, offline, event…)

Your Profile

• At least 4 years of experience in CRM/Marketing and advanced level on CRM tools. Basic HTML and coding knowledge required. Proficiency on Salesforce and Acoustic is a plus.
• Excellent written and verbal communication skills, with a strong command of grammar, punctuation, and style in English
• Experience within the travel or luxury industry. Knowledge of the travel industry b2c and b2b, market trends, and consumer behaviour is a plus. Demonstrated relationships within the travel industry on both consumer and trade publications would be a plus
• Proficiency in using marketing and analytics tools and ability to learn new platforms quickly
• Results-driven mindset with a focus on campaign management and performance
• Excellent understanding of product and brand communication requirements
• Excellent attention to detail. Agile and proactive mind-set to drive innovation. Good interpersonal relationships. Proven ability to multi-task and work to deadlines. Ability to react quickly.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders

We are an innovative, consumer-facing fintech specialising in providing fast loans, affordable insurance products and value-added services to our rapidly growing customer base. We are obsessed with customer experience, innovation and building great tech in our pursuit of delivering on our vision to be our customers' favourite digital financial services provider.

Our team consists of passionate individuals who work in multi-disciplinary teams, where our strength in execution lies in our teamwork. Collectively we have driven significant customer growth and profitability over the past 18 years. We focus on the detail, being hands-on and executing against our plans - a scale-up that thinks and executes like a start-up.

If you're looking for a place where you will have a positive impact on lives, learn more about and contribute to the Fintech industry, and be involved in multiple products, projects, and technologies, then look no further than FinChoice.

We are seeking an experienced and dynamic individual to serve as the CRM Marketing Manager. This critical role will work closely with the Senior Marketing & Brand Manager to drive the strategic, operational, and creative processes of the marketing and brand department. Acting as a second-in-command, you will ensure smooth operations across the team,
spearhead key ecosystem projects across products and sister brand
, and enhance the department's performance and alignment with organizational goals.

More about the role:

CRM & Demand Management:

• Partner with the Senior Marketing & Brand Manager to maintain and enhance cross selling execution.
• Evaluate cross selling metrics, identifying areas for improvement and implementing corrective measures.
• Create automated cross selling strategies: To drive and activate various customer journeys, leveraging email, SMS, push notifications, and on-site pop-ups. Ensure best practices are implemented to maximize deliverability and conversions.
• Optimize and activate segmentation: Identify key customer cohorts. Continuously work to segment messaging to the right customer at the right time. Utilize a test and learn approach.
• Drive consumer insights: Develop and implement testing roadmaps for each customer journey as well as ad hoc campaigns. Results of these tests should be shared regularly with the wider marketing team.

Team Leadership and Development:

• Lead marketing campaign specialists to ensure fit for purpose execution based on approved strategy.
• Manage relationships to foster a high-performing marketing and creative team.
• Assist in setting and monitoring Key Performance Indicators (KPIs) to align with strategic objectives.
• Lead team reviews and feedback sessions, driving continuous improvement.

Budget and Cost Oversight:

• Monitor and optimize metrics such as Cost Per Acquisition (CPA) to maximize efficiency.
• Identify and address potential budget challenges proactively.

Communication and Stakeholder Engagement:

• Represent the department in key business meetings and contribute to shaping ecosystem-wide marketing initiatives.
• Facilitate effective communication across the marketing team, ensuring alignment and clarity in projects and priorities.
• Lead meetings and drive reporting to driving actionable outcomes.

More about you:

• 5 – 6 years of experience within CRM or data analytics
• Minimum relevant 3-year degree.
• Proven experience in a crm/ data analytics or mid weight marketing strategy role, ideally within a dynamic, fast-paced environment such as fmcg, retail, financial services, or a digital agency.
• Hands-on experience with email and push marketing (design, build, and execution) is essential.
• Strong leadership and team development skills, with a track record of managing cross-functional teams.
• Expertise in budget management and cost optimization within a marketing context.
• Strategic mindset with the ability to translate business goals into actionable marketing strategies.
• Familiarity with AI and other emerging technologies in marketing is highly desirable.
• Experience on CRM platforms & tools is compulsory
• Exceptional communication, organizational, and stakeholder management abilities.

What We Offer:

• Strong team culture that drives inclusion & diversity.
• A collaborative and innovative work environment.
• Best in market EVP including hybrid work environment.
• Competitive compensation and benefits package.

Purpose of the role

Contribute to customer satisfaction and to the overall results of the department. To serve as a leader and role model for the Customer Assistants. Support and assist the Head of department.

Main Responsibilities

• Lead and support a team of Customer Assistants.
• Be a player in the development of collective performance.
• Share information and facilitate communication within the team.
• Develop the team to meet strategic business objectives.
• Manage daily sales and customer relations.
• Build and implement the Business Action Plan of the department.
• Introduce efficiency, improvement measures for an optimal return and stakeholder value.
• Ensure the day-to-day management of the department is to respect the customer promise.
• Coordinate and contribute to the sales activities in store.
• Ensure quality customer relationship (internal and external).
• Develop and update own skills and knowledge.
• Assume leadership role on behalf of the HOD when the HOD is not available.
• Participate in teamwork to ensure quality service and productivity of the store.
• Ensuring optimal staff is available for delivering excellent customer service to all customers.
• Training and developing of staff members.

Profile

The successful candidate should have the following skills, experience and attributes:

• Minimum Matric or NQF4 Equivalent.
• Relevant tertiary qualification will be an added advantage.
• Previous retail experience at a junior management level.
• Excellent interpersonal skills.
• A team builder and a team player.
• Excellent customer service
• Self-confident, hardworking and leads by example.
• Customer-centric.
• Sense of responsibility.
• Analytical.
• Assertive and challenge status quo