What Jobs are available for Crm Management in South Africa?
Showing 39 Crm Management jobs in South Africa
Crew Resource Management (CRM) Instructor
Posted today
Job Viewed
Job Description
Job Description
- Conduct CRM training both online and/or in person;
- Deliver initial and recurrent CRM training to FlySafair employees;
- Conduct scenario-based learning using real-life case studies and simulations;
- Adapt delivery style to suit different roles and levels of experience;
- Assist in the development of annual CRM refresher courses;
- Ensure training content aligns with regulatory standards (e.g. ICAO, CAA);
- Tailor CRM modules to reflect organisational needs, safety trends, and human factors data;
- Integrate feedback and lessons learned from incident reports and safety audits;
- Provide classroom feedback on interpersonal and decision-making skills;
- Document training outcomes and identify individuals needing additional support;
- Promote a safety culture, positive moral and crew cooperation throughout the organisation;
- Act as a liaison between operational teams and safety/training departments;
- Identify CRM-related issues from flight operations and feed insights back into the training department and management;
- Maintain accurate training records to ensure compliance with aviation authorities;
- Participate in train-the-trainer programmes and stay up to date on CRM best practices and emerging human factors research;
- Attend standardisation meetings to align with other instructors and quality assurance teams;
- Facilitate or participate in debriefs after incidents or safety events involving CRM breakdowns;
- Offer coaching or targeted interventions if CRM skills are identified as contributing factors;
- Assist with any CRM related duties.
Requirements
- Grade 12 or Equivalent (Essential);
- Commercial Pilots License or higher (Essential);
- Must have either held an instructors rating or completed a train the trainer course (Essential);
- Previous experience in Human Factors training (Advantageous);
- Willingness to work overtime/extended hours when required;
- Suitable Wi-Fi connectivity to allow for online training, even during periods of load shedding;
- Proficient in the use of Microsoft Office (Word, PowerPoint and Outlook);
- Excellent knowledge of company policies and procedures, specifically relating to Flight Ops;
- Knowledge of how human performance, limitations, and behaviour affect safety;
- Understanding risk management, error management, and threat mitigation;
- Excellent CRM skills, which includes communication, leadership, decision-making, teamwork, and situational awareness.
Personal Attributes:
- Professional;
- Integrity;
- Ability to work independently and be a self-starter;
- High level of rule following and the ability to promote adherence to policies and procedures;
- A positive attitude towards work;
- Empathy and emotional;
- Intelligence;
- Authority with approachability;
- Patience;
- Cultivate a positive company culture;
- Strong communication skills;
- Proven ability to conduct training in person and online;
- Excellent attention to detail;
- Immaculate time keeping.
- Aviation / Airline jobs
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Crew Resource Management (CRM) Instructor
Posted 4 days ago
Job Viewed
Job Description
- Conduct CRM training both online and/or in person;
- Deliver initial and recurrent CRM training to FlySafair employees;
- Conduct scenario-based learning using real-life case studies and simulations;
- Adapt delivery style to suit different roles and levels of experience;
- Assist in the development of annual CRM refresher courses;
- Ensure training content aligns with regulatory standards (e.g. ICAO, CAA);
- Tailor CRM modules to reflect organisational needs, safety trends, and human factors data;
- Integrate feedback and lessons learned from incident reports and safety audits;
- Provide classroom feedback on interpersonal and decision-making skills;
- Document training outcomes and identify individuals needing additional support;
- Promote a safety culture, positive moral and crew cooperation throughout the organisation;
- Act as a liaison between operational teams and safety/training departments;
- Identify CRM-related issues from flight operations and feed insights back into the training department and management;
- Maintain accurate training records to ensure compliance with aviation authorities;
- Participate in train-the-trainer programmes and stay up to date on CRM best practices and emerging human factors research;
- Attend standardisation meetings to align with other instructors and quality assurance teams;
- Facilitate or participate in debriefs after incidents or safety events involving CRM breakdowns;
- Offer coaching or targeted interventions if CRM skills are identified as contributing factors;
- Assist with any CRM related duties.
- Grade 12 or Equivalent (Essential);
- Commercial Pilots License or higher (Essential);
- Must have either held an instructors rating or completed a train the trainer course (Essential);
- Previous experience in Human Factors training (Advantageous);
- Willingness to work overtime/extended hours when required;
- Suitable Wi-Fi connectivity to allow for online training, even during periods of load shedding;
- Proficient in the use of Microsoft Office (Word, PowerPoint and Outlook);
- Excellent knowledge of company policies and procedures, specifically relating to Flight Ops;
- Knowledge of how human performance, limitations, and behaviour affect safety;
- Understanding risk management, error management, and threat mitigation;
- Excellent CRM skills, which includes communication, leadership, decision-making, teamwork, and situational awareness.
Personal Attributes:
- Professional;
- Integrity;
- Ability to work independently and be a self-starter;
- High level of rule following and the ability to promote adherence to policies and procedures;
- A positive attitude towards work;
- Empathy and emotional;
- Intelligence;
- Authority with approachability;
- Patience;
- Cultivate a positive company culture;
- Strong communication skills;
- Proven ability to conduct training in person and online;
- Excellent attention to detail;
- Immaculate time keeping.
Application Guideline:
- Email applications will not be accepted;
- Preference will be given to members of under-represented designated groups;
- Should no feedback be provided within two (2) weeks from the closing date, please consider your application as unsuccessful.
FlySafair reserves the right:
- Not to proceed with this vacancy;
- To appoint the selected candidates based on its operational requirements.
Closing Date: 31 October 2025
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CRM Specialist
Posted today
Job Viewed
Job Description
*Shape the Future of Service Excellence with Ten *
Driving Innovation and Trust: Ten's Journey to Redefine Service Excellence
Ten is on a mission to become the most trusted service business in the world. Technology-driven Product is at the centre of our strategy to create a hugely successful service and business. Millions of members already have access to Ten's services across lifestyle, travel, dining and entertainment on behalf of over fifty clients including HSBC and Swisscard. Ten's partnerships are based on multi-year contracts generating revenue through platform-as-a-service and technology fees.
We have the advantages of already being at scale globally with a critical mass of high net worth members via stable, multi-year revenue-generating contracts. We already have a market leading consumer proposition and credibility (and many integrations) with the leading suppliers/partners across our 'big 4' service categories of restaurants/travel/entertainment and luxury retail.
We are profitable and the first B Corp listed on the London Stock Exchange (AIM market).
Our plans are to continue to invest into technology (including AI) to become the main way that our members organise their leisure lives. The next few years will see Ten speed up our progress via our Growth Engine strategy, making the next huge steps to achieve our ambitions together.
For more information, please watch Ten's Growth Engine Video
*Overview *
We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalized, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analyzing the metrics to optimize performance.
*Key Responsibilities: *
Create & Deliver Impactful Campaigns
- Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
- Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
Enhance Personalization Through Automation
- Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
- Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
Lead Reporting & Optimization Efforts
- Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
- Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
- Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.
Become the Braze Champion
- Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.
- Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.
Requirements
A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
- Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
- Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
- Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
- Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
- Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.
What You'll Get:
- The opportunity to build best-in-class CRM programs that impact millions of users
- Creative freedom to experiment and innovate in a supportive, collaborative team
- Opportunity to develop your skills and career in a fast-moving, customer-obsessed business
*Guidelines for Hybrid/Home Office: *
- We are ideally seeking exceptional candidates to be based in Cape Town
- Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
- A secure home office at your confirmed address, free from background noise or other distractions.
- You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.
Benefits
Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.
* Rewards designed around you:***
- A
competitive salary
depending on experience - Flexible work arrangements
including Hybrid work possibilities ; with up to 60% Home Office. - Paid time away from work
. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you. - Paid Sabbaticals
. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave - Extra Rewards.
Lucrative Ten Loyalty Rewards program. - Remote Working Holidays
- possibilities to Travel and Work
- Employee Discounts
. Access to lots of great travel and entertainment discounts as our clients' members would - We also offer a company contribution towards
medical aid
, and transport home for those working a late shift (applies to those who don't have a car). - ICAS Employee Health and Wellness (EHW
P) services which are confidential and free for all employees to use. - Safe & secure offices in the Foreshore with complimentary off-street parking.
Join us and experience a workplace where you can truly thrive.
*Commitment to Diversity *
We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.
"Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes."
Join Ten Group - apply before 21 October 2025.
Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.
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CRM Specialist
Posted today
Job Viewed
Job Description
Job Purpose
- The CRM Specialist will be responsible to grow gaming revenue for Sun International business operations, by utilising an in-depth understanding of the Sun database and its customers and insight to compile targeted and relevant campaigns to drive customer visits and/or spend. These highly targeted plans and tactics will be deployed by identifying 'red flags' that will remedy and leverage opportunities to maximize revenue and return on investment. The CRM Specialist will work closely with the Head of CRM, Business Intelligence teams and unit Marketing Managers promoting Sun International's brand as the brand of choice. The CRM Specialist must constantly evaluate and optimise campaign efforts based on learnings.
Key Performance Areas
- Understand, adopt, and deliver against the Sun International CRM Strategic plans and objectives.
- Guide and support the CRM plan at property level, upskilling the operational business on best CRM practice.
- Identify customer segments of value in the database (per unit) based on past gaming behaviour
- Drive the delivery of strategic objectives on two levels:
- CRM Basics i.e. regular, standardised, best practise on Acquisition, Reactivation, Re-grades and Points Purge (SI mandates).
- CRM Revenue Drivers, identify tactics to proactively drive revenue on an ongoing basis, across the group.
- Analyse and report on data findings and trends.
- Identify opportunities and provide recommendations on CRM initiatives / campaigns, working closely with unit requirements.
- Provide input into the formation of a centralised CRM approach to drive revenue by deploying strategies that activate, stretch, nurture and/or correct customer behaviours.
- Collaborate with Marketing Managers iro the tactics and agree on incentives, ensuring incentive relevance through data mining and understanding customer behaviour.
- Work in partnership with properties to ensure implementation of effective CRM and promotional activations based on group strategy to effectively make use of the database, and hereby reducing monetary risk and increasing ROI.
- Monitor properties to ensure delivery against best practices in terms of data hygiene, adhering to POPIA and related CRM/gaming compliance.
- Deliver timeous analyses of CRM campaigns and tactics to ensure re-iterative progress.
- Develop reporting tools in conjunction with 'BI' to ensure accurate analysis and ROI of all promotions and campaigns.
- Liaise and engage with Business stakeholder iro of Xtra Play usage to ensure no duplication of plans.
- Present and share results with the Business on a regular basis.
- Drive the concept of "the Right Customer at the Right Time".
- Constantly seek opportunities that will optimise gaming revenue across all Casino Properties
Education
- B Degree (Marketing data or statistics or related work experience will be considered)
Experience
- Minimum yrs experience including:
- 3 years in a gaming role
- 5years experience in casino CRM analytics role
- In-depth knowledge on CRM processes, Gaming systems and BI
Skills & Knowledge
- Creating solutions
- Conceptualising
- Analytical
- Implementation Skills
- Managing Customer & Stakeholder relationships
- Adapting
- Demonstrate Emotional Maturity
- Possess Integrity
- Constantly display a Drive and Tenacity
- Sound knowledge of Marketing business processes & products
- Verbal and written communication skills
- Presentation skills
- Business process analysis methods and techniques
- Advanced skills in MS Office Suite
- Statistics and numerical ability
- Project management skills
- Business acumen
- Data Visualisation
Equity
- Preference will be given to employees from the designated groups in line with the provisions of the Employment Equity Act, No. 55 of 1998, SISA internal recruitment policy as well as units employment equity plans.
POPI Statement
- Please note that when applying for any position, reference checks will be completed and personal information as defined in the Protection of Personal Information Act 4 of 2013 will be processed. In applying for this position, applicants will be deemed to have consented to such processing as defined in the included Privacy Statement.
- Please also note that if you have not been contacted within 1 month after the closing date of this advertisement, please accept that your application has been unsuccessful.
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CRM Specialist
Posted today
Job Viewed
Job Description
Driving Innovation. Building Trust. Redefining Service Excellence.
Ten is on a mission to become the most trusted service business in the world. We service the most valuable customers of the world's leading private banks, premium financial services and luxury brands globally including HSBC, Bank of America, Swisscard and Royal Bank of Canada. Corporate clients use Ten's services to acquire, engage and retain affluent, high net worth customers or valued employees. The service drives critical customer metrics, including revenue growth, net promoter score, and supports digital transformation initiatives.
Millions of individuals worldwide have access to Ten's services across lifestyle, travel, dining and entertainment. They rely on Ten to unlock seamless, curated experiences that enrich their lives.
We're profitable, ambitious, and scaling fast. As the first B Corp listed on the London Stock Exchange, we're setting the standard for sustainable growth and technology, AI driven innovation.
For more information, check out our Welcome to Ten video
OverviewWe are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalized, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analyzing the metrics to optimize performance.
Key Responsibilities:
Create & Deliver Impactful Campaigns
- Develop and oversee engaging email communications ranging from informative newsletters to intricate customer lifecycle journeys.
- Take full ownership of the process: from crafting copy and visuals to executing segmentation, conducting tests, deploying campaigns, and analyzing results.
Enhance Personalization Through Automation
- Design intelligent, scalable, and adaptive customer journeys utilizing Braze features (including Canvas, Liquid, segmentation, and more).
- Utilize real-time data to ensure messages reach the right audience at the perfect moment, through the appropriate channel.
Lead Reporting & Optimization Efforts
- Monitor and evaluate CRM campaign success, email metrics, and customer engagement statistics.
- Transform data into practical insights - consistently test, learn, and refine strategies to enhance outcomes.
- Provide transparent reporting on CRM's influence throughout the customer journey, from engagement to retention.
Become the Braze Champion
- Serve as the primary Braze authority within our organization, maximizing the benefits of the platform.
- Investigate new Braze functionalities and integrations to foster innovation in our customer communication strategies.
A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
- Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
- Proficient in HTML and CSS for email creation and optimization, able to modify templates for visual appeal and functionality.
- Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
- Skilled in A/B testing, audience segmentation, and personalization strategies for tailored customer experiences.
- Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.
- The opportunity to build best-in-class CRM programs that impact millions of users
- Creative freedom to experiment and innovate in a supportive, collaborative team
- Opportunity to develop your skills and career in a fast-moving, customer-obsessed business
- We are ideally seeking exceptional candidates to be based in Cape Town
- Please note that you will be asked to enter into a hybrid working arrangement - at least 2x a week in the office.
- A secure home office at your confirmed address, free from background noise or other distractions.
- You must meet our minimum internet speeds if you want to work in our hybrid model and this will be checked during the recruitment process and again when you join. We also have a great office that you can work from as an alternative.
Our people are at the heart of the business, and we have a culture of recognition and reward - both through regular appraisals but also annual Extra Mile Awards where we celebrate those who have gone that extra mile in their role. We also encourage all our staff to incorporate their aspirations and interests into their career at Ten and we are there every step of the way in supporting development.
Rewards designed around you:- A competitive salary depending on experience
- Flexible work arrangements including Hybrid work possibilities ; with up to 60% Home Office.
- Paid time away from work. Our employees enjoy a competitive paid time off package, including a day each year to volunteer time for a good cause that is important to you.
- Paid Sabbaticals. One (1) month paid Sabbatical after every 5 years of Service, without tapping into annual leave
- Extra Rewards. Lucrative Ten Loyalty Rewards program.
- Remote Working Holidays - possibilities to Travel and Work
- Employee Discounts. Access to lots of great travel and entertainment discounts as our clients' members would
- We also offer a company contribution towards medical aid, and transport home for those working a late shift (applies to those who don't have a car).
- ICAS Employee Health and Wellness (EHWP) services which are confidential and free for all employees to use.
- Safe & secure offices in the Foreshore with complimentary off-street parking.
We encourage diverse philosophies, cultures, and experiences. We appreciate diversity and are dedicated to creating an inclusive work environment for our employees. This idea unites the teams at TEN. All aspects of our relationship, including the decision to hire, promote, discipline, or terminate, will be based on merit, competence, performance and business needs.
"Ten works with a small preferred supplier list of recruitment agencies only. Please note we are not accepting any further recruitment agencies at this time. Ten Group is not responsible for any fees related to unsolicited resumes."
Join Ten Group – apply before 20 September 2025.
Please note: We may close this job advert early if we receive a high volume of strong applications, so we encourage you to apply as soon as possible.
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CRM Specialist
Posted 152 days ago
Job Viewed
Job Description
A leading player in the online casino space is on the hunt for a dynamic, data-savvy CRM Specialist in Johannesburg to take customer relationships to the next level. This is an exciting opportunity to play a pivotal role in shaping player experiences, driving conversion, boosting retention, and delivering personalised engagement that keeps players coming back for more.
This role is all about fusing data with creativity – blending segmentation strategies, multi-channel campaign execution, and seamless cross-functional collaboration to ensure that every interaction leaves a lasting impression. If you’re passionate about iGaming, thrive in fast-paced environments, and love putting players at the centre of everything you do, this is your perfect next move.
Your key job responsibilities as the CRM Specialist in Johannesburg, South Africa will include:
Develop and execute innovative CRM strategies aimed at enhancing player engagement, retention, and lifetime value.Analyse player behaviour, traffic sources (including ITG, SEO, Affiliates), and regional patterns to tailor conversion strategies.Create and manage multi-channel campaigns with a clear focus on segmentation, personalisation, and real-time engagement.Work closely with Acquisition, Product, Games, Design, Player Development, and Customer Support teams to align CRM goals with broader business objectives.Optimise the use of CRM tools such as Xtremepush and Optimove to track player journeys and behavioural trends.Collaborate with the CRM Operations team to ensure flawless, on-time delivery of campaigns with premium quality.Brief and review creative assets and messaging with the Design team to maintain above-industry standards.Coordinate with the Games team to plan promotional activities around top-performing games and supplier campaigns.Partner with Player Development to design targeted campaigns for VIP and high-value players.Lead A/B testing efforts to refine performance and engagement strategies.Monitor open rates, click-through rates, and overall campaign performance to drive continuous improvement.Ensure full transparency with stakeholders by sharing detailed promotion plans.Keep up with industry trends, competitor tactics, and new CRM innovations.Maintain an omni-channel approach, with a focus on real-time and onsite messaging for seamless communication.Act as a brand ambassador through responsive and thoughtful customer engagement.RequirementsRequirements for this CRM Specialist job in Johannesburg, South Africa :
A degree in Marketing, Business, or a related field.Proven track record in CRM, retention marketing, or customer engagement roles.Solid experience working with CRM platforms (Xtremepush, Optimove, or similar).Excellent copywriting or promotional content creation experience.Advanced analytical and reporting skills — data-driven decision-making is a must.A strong understanding of segmentation, loyalty, and customer lifecycle strategies.Familiarity with online gaming and iGaming industry regulations and standards.Outstanding communication and collaboration skills across departments.Ability to juggle multiple projects in a fast-paced, high-energy environment.Previous experience in the online gaming or gambling industry.In-depth understanding of player psychology, gaming behaviour, and monetisation strategies.Hands-on experience with loyalty programs and behavioural segmentation.Ready to make your mark in the world of online gaming? This is your chance to join a fast-growing team and take the lead on CRM initiatives that matter. If you’re up for the challenge and excited to be part of something big – apply now and let’s level up together!
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Retention & CRM Specialist
Posted today
Job Viewed
Job Description
Assist in the planning, execution, and optimisation of customer retention campaigns across multiple channels (email, SMS, push notifications, etc.).
Track campaign results, prepare reports, and suggest improvements
Work with the team on strategies to maximise long-term customer value
Use customer data to create segments and send personalised messages
Keep the promotional calendar updated and ensure campaigns go out on time
Manage the loyalty programme to boost engagement
Matric / Grade 12
Diploma / Bachelor's Degree in Marketing, Business, or a related field
Minimum of 3 years' experience in customer retention or CRM marketing
Experience in the digital gaming or online entertainmentindustry will be an advantage
Proficiency with CRM platforms and campaign management tools (such as Optimove, Salesforce, etc.).
Between 3 - 5 Years
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CRM Specialist (Sandton)
Posted today
Job Viewed
Job Description
Job Purpose
- The CRM Specialist will be responsible to grow gaming revenue for Sun International business operations, by utilising an in-depth understanding of the Sun database and its customers and insight to compile targeted and relevant campaigns to drive customer visits and/or spend.
- These highly targeted plans and tactics will be deployed by identifying ‘red flags’ that will remedy and leverage opportunities to maximize revenue and return on investment.
- The CRM Specialist will work closely with the Head of CRM, Business Intelligence teams and unit Marketing Managers promoting Sun International’s brand as the brand of choice. The CRM Specialist must constantly evaluate and optimise campaign efforts based on learnings.
Key Performance Areas
- Understand, adopt, and deliver against the Sun International CRM Strategic plans and objectives.
- Guide and support the CRM plan at property level, upskilling the operational business on best CRM practice.
- Identify customer segments of value in the database (per unit) based on past gaming behaviour
- Drive the delivery of strategic objectives on two levels:
- CRM Basics i.e. regular, standardised, best practise on Acquisition, Reactivation, Re-grades and Points Purge (SI mandates).
- CRM Revenue Drivers, identify tactics to proactively drive revenue on an ongoing basis, across the group.
- Analyse and report on data findings and trends.
- Identify opportunities and provide recommendations on CRM initiatives / campaigns, working closely with unit requirements.
- Provide input into the formation of a centralised CRM approach to drive revenue by deploying strategies that activate, stretch, nurture and/or correct customer behaviours.
- Collaborate with Marketing Managers iro the tactics and agree on incentives, ensuring incentive relevance through data mining and understanding customer behaviour.
- Work in partnership with properties to ensure implementation of effective CRM and promotional activations based on group strategy to effectively make use of the database, and hereby reducing monetary risk and increasing ROI.
- Monitor properties to ensure delivery against best practices in terms of data hygiene, adhering to POPIA and related CRM/gaming compliance.
- Deliver timeous analyses of CRM campaigns and tactics to ensure re-iterative progress.
- Develop reporting tools in conjunction with ‘BI’ to ensure accurate analysis and ROI of all promotions and campaigns.
- Liaise and engage with Business stakeholder iro of Xtra Play usage to ensure no duplication of plans.
- Present and share results with the Business on a regular basis.
- Drive the concept of “the Right Customer at the Right Time”.
- Constantly seek opportunities that will optimise gaming revenue across all Casino Properties
Requirements
Education
- B Degree (Marketing data or statistics or related work experience will be considered)
Experience
- Minimum 8 - 10 yrs experience including:
- 3 years in a gaming role
- 5years experience in casino CRM analytics role
- In-depth knowledge on CRM processes, Gaming systems and BI
Skills & Knowledge
- Creating solutions
- Conceptualising
- Analytical
- Implementation Skills
- Managing Customer & Stakeholder relationships
- Adapting
- Demonstrate Emotional Maturity
- Possess Integrity
- Constantly display a Drive and Tenacity
- Sound knowledge of Marketing business processes & products
- Verbal and written communication skills
- Presentation skills
- Business process analysis methods and techniques
- Advanced skills in MS Office Suite
- Statistics and numerical ability
- Project management skills
- Business acumen
- Data Visualisation
- Media / Advertising / Branding jobs
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Business Development and CRM Specialist
Posted today
Job Viewed
Job Description
- As a Campaign Specialist you will play a vital role in supporting business development and executing strategic campaigns. You will acting as a bridge between Business Development and Campaign Execution. The role involves managing new international business, supporting sales operations, and driving market research, competitor analysis, and product positioning.
What You’ll Be Doing:
- Support Sales & Business Development: Assist in structuring profitable deals, developing go-to-market strategies, and creating value propositions for new and existing clients
- Market & Competitor Analysis: Monitor consumer behavior and industry trends to identify opportunities aligned with Rewardsco’s execution competencies
- Sales Planning: Develop strategic sales plans, report insights to executives, and collaborate on marketing collateral
- Sales Administration: Manage proposals, agreements, CRM updates, and track sales activity against targets
- Campaign Execution: Coordinate proof-of-concepts, analyze campaign performance, and work with internal teams to optimize results Partner with Business Development to shape winning go-to-market strategies
Requirements
- Matric
- Any tertiary qualification is advantageous
- Minimum of 3 to 5 years of proven experience in a Campaign Specialist position or in a similar capacity
- Experience working with Clients and end customers in the US and/or UK Markets is required
- Strong understanding of US and/or UK cultural norms to effectively support business development initiatives and guide campaign execution in target markets
- Must have experience in working with Data Analytics platform, CRM Systems, Excel, Word, and PowerPoint
- Skilled in identifying market trends, opportunities, and competitive dynamics
- Customer Segment Expertise
- Strong Commercial Acumen is required
- Media / Advertising / Branding jobs
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CRM Campaign Specialist
Posted today
Job Viewed
Job Description
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Overview
Our continued drive to expand and provide world class services within the digital marketing arena, has created the need for a CRM Campaign Specialist specializing in Salesforce Marketing Cloud (Email, Mobile, & Ad Studio) & Salesforce Personalisation. The CRM Campaign Specialist is responsible for meticulously building and reviewing campaigns before deployment, ensuring the accuracy of coding, precise audience targeting, and alignment with the overarching goals and objectives of the program. This role strictly adheres to clients' guidelines and the Campaign Management Process.
Responsibilities
Your duties as a CRM Campaign Specialist's will include, but will not be limited to the following:
- Collaborate with Campaign Manager to manage, create and deploy campaigns on behalf of VML and Salesforce Marketing Cloud customers.
- Design, develop, and manage all aspects of Salesforce marketing campaigns including email, push, ads, and personalisation campaigns.
- Work closely with the marketing team to understand campaign requirements and objectives and translate them into Salesforce campaigns.
- Configure and customise Salesforce Marketing Cloud & Personalisation to meet campaign needs, including setting up automations, creating custom audiences, and designing user interfaces.
- Test and troubleshoot campaign deployments to ensure they are functioning as expected.
- Monitor campaign performance and make necessary adjustments to optimise results.
- Provide technical support to users and resolve any issues related to Salesforce Marketing Cloud & Personalisation campaigns.
- Stay updated on new features and functionalities in Salesforce and incorporate them into campaign deployments as appropriate.
- Train and guide other team members on how to use Salesforce for campaign management.
- Collaborate with other departments such as sales and customer service to ensure alignment of campaign strategies.
- Maintain documentation of campaign deployment processes and best practices.
Requirements
Technology & Development
- A minimum of 2 years Marketing Cloud application experience
Highly computer literate with
Salesforce Marketing Cloud Platform (Email, Mobile & Ads)
- Salesforce Personalisation
- MS Office 365
- HTML email coding
- CSS
- Scripting languages (AmpScript & Java)
- Jira & Confluence
- Litmus
Qualifications & Interpersonal Skills
- Bachelor's degree in computer science, information technology, or a related field.
- Proven experience as a Salesforce specialist or similar role.
- Strong knowledge of Salesforce platform and its capabilities.
- Familiarity with marketing strategies and campaign management.
- Excellent problem-solving skills and attention to detail.
- Strong communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Salesforce Marketing Cloud certification is a plus.
- Experience working with a project management office
- Experience in Automotive industry beneficial
- Ability to work as part of a team to solve problems in varied, fast-paced environments
- Willing and able to travel occasionally
- Please note that our business is an equal opportunity employer and preference in appointment for the role will be in line with the EE strategy of our organisation*
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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