35 Copywriter Mid Level jobs in South Africa

Overview Role Overview: We are looking for a talented Mid-Weight Conceptual Copywriter with solid Above-the-Line (ATL) experience to join our creative team at The Up&Up Group. The ideal candidate will be a big thinker who can craft ideas that translate across multiple platforms, with a strong ability to bring brand stories to life through compelling copy and conceptual thinking. Responsibilities Develop big ideas and creative concepts for ATL campaigns (TV, radio, print, outdoor). Write engaging, on-brand copy across ATL and integrated channels. Collaborate closely with art directors, designers, and strategists to deliver cohesive creative solutions. Present and articulate ideas clearly to both internal teams and clients. Adapt tone and messaging to suit different audiences, platforms, and brand personalities. Ensure all work aligns with brand guidelines and strategic objectives. Contribute fresh thinking and creative energy to brainstorming sessions and pitches. Qualifications 3–5 years’ experience as a copywriter, preferably within an agency environment. Strong portfolio showcasing conceptual work across TV, radio, print, and outdoor. Exceptional writing, editing, and storytelling skills. Ability to work under pressure, manage multiple projects, and meet deadlines. Strong collaboration skills, with the ability to partner effectively with creative and client service teams. Digital and integrated campaign experience (advantageous). Personal Attributes Conceptual thinker with a flair for original ideas. Confident communicator who can present ideas persuasively. Passionate about creativity, advertising, and brand storytelling. Detail-oriented yet able to think big-picture. Proactive, collaborative, and adaptable in a fast-paced environment. Seniority level Not Applicable Employment type Full-time Job function Writing/Editing Industries Advertising Services #J-18808-Ljbffr

INTRODUCTION

The North-West University invites applications from suitably qualified candidates for the following position, which forms part of the New Generation of Academics Programme (nGAP) of the Department of Higher Education and Training (DHET). Preference will be given to applications from black (African, Coloured and Indian), female and disabled candidates. Applicants must be SA citizens and 40 years or younger of age. The nGAP represents the ninth phase of the Staffing South African Universities Framework (SSAUF), which the Minister of Higher Education and Training approved at the start of 2015 as an initiative to improve the academic staffing capacity of South African universities. The programme aims at addressing the urgent and challenging imperative to recruit, support and retain black (African, Coloured and Indian), female academic and disabled staff to address the under-representation at all levels in the sector. It is a key vehicle to contribute to the transformation of the academic staff profile in disciplines of greatest need. nGAP employees will participate in a six-year developmental programme in terms of which they will be employed on a permanent full-time basis at the NWU under the University's normal conditions of service. They will be expected to register for and complete their doctoral studies, participate successfully in the DHET's Staffing South Africa's Universities Development Programme, and work under the supervision of an appointed mentor. In order to achieve the developmental aims of the programme, nGAP employees will have a reduced teaching load over the first four years of their appointment. They will be expected to work for an additional two years at NWU after the completion of the six-year developmental programme. Applicants should have a master's degree with an academic average of 70% for the master’s degree, this is essential. Proof of results must be attached to the application.

Duties & Responsibilities

KEY RESPONSIBILITIES:

Teaching and Learning:

• Undergraduate and postgraduate teaching and learning
• Preparation of study guides and subject material design/development
• Participation in Co-supervision opportunities within the subject group. Preference will be given to candidates who can supervise creative writing projects in Sesotho.
• General Module Administration

Research:

• Completing a PhD in a relevant field within 4 years of appointment.
• Peer-reviewing research articles and scholarly book contributions.
• Co-operation in subject group projects in creative writing and research.

Management and University service:

• Fulfilling management tasks and duties in service of the university, as they arise.
• Involvement in subject group, school and faculty specific committees.

Community Engagement:

• Participate in individual community projects and school projects.

Desired Experience & Qualification

MINIMUM REQUIREMENTS:

• An MA degree (NQF level 9) in an applicable field, including but not limited to Creative Writing, Literature in African Languages, or English Literature. The master’s degree must be achieved with an average of 70% or above. Please attach proof of results in your application.
• Applicants must be SA citizens and 40 years or younger of age.
• CV to provide clear evidence of creative publication outputs appropriate to the level of lecturer.
• Languages Competence in Sesotho or Setswana.

RECOMMENDATIONS:

• A minimum of 1 year academic experience in a Creative Writing/Literature Studies context (teaching assistant, part-time lecturer etc.)
• Membership of relevant societies (i.e. African language and/or English literary/writers’ societies).

KEY FUNCTIONAL/TECHNICAL COMPETENCIES:

• Excellent communication skills in English and Sesotho.
• Excellent level of computer literacy, including MS Office.
• Experience in using Learning Management Systems.
• Successful creative writing published by recognised publishers.
• Relevant research and/or creative outputs.

KEY BEHAVIOURAL COMPETENCIES:

• Excellent administrative and organising abilities.
• Ability and willingness to work as part of a team.
• Ability to self-motivate and work independently.

CLOSING DATE: 26 April 2024

PLANNED COMMENCEMENT OF DUTIES: As soon as possible

Kindly take note: applications must be submitted online through the official NWU vacancy website. Incomplete applications and those submitted through any other platform will not be considered.

The University subscribes to and applies the principles of Employment Equity (EE) Act and is committed to transformation. Preference will be given to candidates from the designated groups, in accordance with the principles of the EE Act and NWU Employment Equity Plan.

The University reserves the right not to make an appointment. Communication will be limited to shortlisted candidates only.

If you are not contacted within two months from the closing date of this advertisement, please accept that your application was unsuccessful.

#J-18808-Ljbffr

INTRODUCTION The North-West University invites applications from suitably qualified candidates for the following position, which forms part of the New Generation of Academics Programme (n GAP) of the Department of Higher Education and Training (DHET). Preference will be given to applications from black (African, Coloured and Indian), female and disabled candidates. Applicants must be SA citizens and 40 years or younger of age. The n GAP represents the ninth phase of the Staffing South African Universities Framework (SSAUF), which the Minister of Higher Education and Training approved at the start of 2015 as an initiative to improve the academic staffing capacity of South African universities. The programme aims at addressing the urgent and challenging imperative to recruit, support and retain black (African, Coloured and Indian), female academic and disabled staff to address the under-representation at all levels in the sector. It is a key vehicle to contribute to the transformation of the academic staff profile in disciplines of greatest need. n GAP employees will participate in a six-year developmental programme in terms of which they will be employed on a permanent full-time basis at the NWU under the University's normal conditions of service. They will be expected to register for and complete their doctoral studies, participate successfully in the DHET's Staffing South Africa's Universities Development Programme, and work under the supervision of an appointed mentor. In order to achieve the developmental aims of the programme, n GAP employees will have a reduced teaching load over the first four years of their appointment. They will be expected to work for an additional two years at NWU after the completion of the six-year developmental programme. Applicants should have a master's degree with an academic average of 70% for the master’s degree, this is essential. Proof of results must be attached to the application. Duties & Responsibilities KEY RESPONSIBILITIES: Teaching and Learning: Undergraduate and postgraduate teaching and learning Preparation of study guides and subject material design/development Participation in Co-supervision opportunities within the subject group. Preference will be given to candidates who can supervise creative writing projects in Sesotho. General Module Administration Research: Completing a Ph D in a relevant field within 4 years of appointment. Peer-reviewing research articles and scholarly book contributions. Co-operation in subject group projects in creative writing and research. Management and University service: Fulfilling management tasks and duties in service of the university, as they arise. Involvement in subject group, school and faculty specific committees. Community Engagement: Participate in individual community projects and school projects. Desired Experience & Qualification MINIMUM REQUIREMENTS: An MA degree (NQF level 9) in an applicable field, including but not limited to Creative Writing, Literature in African Languages, or English Literature. The master’s degree must be achieved with an average of 70% or above. Please attach proof of results in your application. Applicants must be SA citizens and 40 years or younger of age. CV to provide clear evidence of creative publication outputs appropriate to the level of lecturer. Languages Competence in Sesotho or Setswana. RECOMMENDATIONS: A minimum of 1 year academic experience in a Creative Writing/Literature Studies context (teaching assistant, part-time lecturer etc.) Membership of relevant societies (i.e. African language and/or English literary/writers’ societies). KEY FUNCTIONAL/TECHNICAL COMPETENCIES: Excellent communication skills in English and Sesotho. Excellent level of computer literacy, including MS Office. Experience in using Learning Management Systems. Successful creative writing published by recognised publishers. Relevant research and/or creative outputs. KEY BEHAVIOURAL COMPETENCIES: Excellent administrative and organising abilities. Ability and willingness to work as part of a team. Ability to self-motivate and work independently. CLOSING DATE: 26 April 2024 PLANNED COMMENCEMENT OF DUTIES: As soon as possible Kindly take note: applications must be submitted online through the official NWU vacancy website. Incomplete applications and those submitted through any other platform will not be considered. The University subscribes to and applies the principles of Employment Equity (EE) Act and is committed to transformation. Preference will be given to candidates from the designated groups, in accordance with the principles of the EE Act and NWU Employment Equity Plan. The University reserves the right not to make an appointment. Communication will be limited to shortlisted candidates only. If you are not contacted within two months from the closing date of this advertisement, please accept that your application was unsuccessful. #J-18808-Ljbffr

Overview

Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by both the target group and appreciated by the client, and applauded by the advertising industry.

Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.

In our work, at Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution. This duality is the cornerstone of our creative approach.

Creative Excellence

• Clarify the exact purpose/deliverables of a brief before developing work.
• Create a culture of ‘solutions not problems’ within the creative department.
• Manages multiple projects
• Writes copy and concepts for any channel
• Effective communicator
• Demonstrates a good grasp of strategy
• Good time management
• Successfully commissioning suppliers (Audio/music, content creators/directors)
• Core competency of writing copy
• Generates fresh thinking and new ideas

Competencies

• 1. Professional
  • Punctuality and Attendance:
  • Be on time for work and meetings.
  • Be present, be helpful, and bring your best self to our clients’ problems.
• 2. Work Ethic
  • Take the initiative and exceed expectations.
  • Be prepared. Do the reading before the meeting.
• 3. Communication
  • Effectively convey ideas and information. Ask questions if you are uncertain.
  • Use professional language and tone in all written and verbal communications.
  • Be present and engaged during meetings and discussions. Be an active listener.
• 4. Team Collaboration
  • Work collaboratively with team members.
  • Be open to feedback and constructive criticism.
• 5. Problem-solving
  • Approach challenges with a solution-oriented mindset.
  • Seek innovative and effective solutions to problems.
  • Collaborate with others to find resolutions.
• 6. Time Management
  • Prioritize tasks efficiently.
  • Manage workload effectively to meet deadlines.
  • Seek assistance when overwhelmed to avoid compromising quality.
• 7. Reliability
  • Consistently fulfil commitments and promises.
  • Be dependable in completing assigned tasks.
  • Communicate proactively if unforeseen circumstances affect deadlines.

Qualifications & Experience

• Bachelor’s degree or equivalent
• 3 years of writing experience
• Strong portfolio of work

Should you not hear from us within 2 weeks after the application deadline, please consider your application unsuccessful.

#J-18808-Ljbffr

Overview

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player.

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

Responsibilities

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

• Must have a minimum of 3-4 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your Creative Director monthly

Additional Information Personal Attributes

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem-solving skills
• Strong communication skills and clear articulation of ideas

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services

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MVIA Southern Suburbs, Western Cape, South Africa

Mid-Weight Copywriter

Location: Tokai, Cape Town

Employment Type: Full-time - On-site

Reports to: Marketing Manager

About Us

We are a fast-growing marketing agency servicing a portfolio of diverse companies and brands. From bold, disruptive campaigns to refined, corporate communication, we create meaningful connections between brands and their audiences.

Role Overview

As a Mid-Weight Copywriter, you will be responsible for conceptualising, crafting, and refining compelling copy for multiple brands, each with its own identity and voice. You will collaborate closely with designers, strategists, and paid media specialists to produce content that inspires, engages, and delivers measurable results. This role requires a creative thinker with a professional approach, an eye for detail, and the ability to adapt to different brand personalities seamlessly.

Key Responsibilities

• Develop creative, on-brand copy for a range of channels, including:
• Digital (websites, social media, email campaigns, display ads)
• Print (brochures, flyers, press ads)
• Video scripts and storyboards
• Brand messaging frameworks and tone-of-voice guides
• Long form copy (policy wording documents, blogs, etc.)
• Interpret creative briefs to produce innovative concepts and clear messaging
• Switch effortlessly between different brand voices while maintaining consistency and authenticity
• Collaborate with the creative and client service teams from ideation through to final delivery
• Conduct thorough research into each client’s industry, audience, and competitive landscape
• Proofread and edit your own work (and occasionally others’) to ensure accuracy, clarity, and alignment with brand standards
• Incorporate feedback from clients and internal stakeholders in a constructive, solutions-focused manner
• Stay up to date with marketing trends, cultural shifts, and evolving consumer language

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Any

Referrals increase your chances of interviewing at MVIA by 2x.

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Join to apply for the Mid-Level Copywriter role at Digitas SA

Company Description Digitas Liquorice is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. Digitas Liquorice South Africa has Head Offices in JHB and CT with over 220 Unicorns delivering connected end-to-end solutions for our clients across SSA. Visit for more about us and what we do. We are also connected to 6 600 Digitas Unicorns across over 30 countries and 50 offices around the world.

Overview

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

Responsibilities

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

• Must have a minimum of 3-4 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your CD monthly

Additional Information THE PERSON

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem solving skills
• Strong communication skills and clear articulation of ideas

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services

#J-18808-Ljbffr

Overview

Mid-weight Copywriter at Avatar Agency Group. Job Reference Number: AA-39. Department: Creative. Job Type: Permanent. Positions Available: 1. Salary: Market Related.

Avatar Agency is a trailblazer in Africa’s creative landscape, with a legacy spanning over a decade. Our vision is to liberate African creativity for client impact, and we are at the forefront of shaping and evolving the creative industry in Africa.

Job Description

Responsible for conceptualizing, writing, and producing effective, innovative, and compelling advertising work that will be noticed by both the target group and appreciated by the client, and applauded by the advertising industry.

Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.

In our work, at Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution. This duality is the cornerstone of our creative approach.

Responsibilities

• Clarify the exact purpose/deliverables of a brief before developing work.
• Create a culture of ‘solutions not problems’ within the creative department.
• Manages multiple projects
• Writes copy and concepts for any channel
• Effective communicator
• Demonstrates a good grasp of strategy
• Good time management
• Successfully commissioning suppliers (Audio/music, content creators/directors)
• Core competency of writing copy
• Generates fresh thinking and new ideas

Competencies

• Professionalism and reliability
• Punctuality and attendance: Be on time for work and meetings.
• Effective communication: Convey ideas clearly, ask questions if uncertain, use professional language and tone.
• Team collaboration: Work with the team and be open to feedback.
• Problem-solving: Approach challenges with a solution-oriented mindset; seek innovative solutions and collaborate to resolve.
• Time management: Prioritize tasks and manage workload to meet deadlines.
• Reliability: Fulfill commitments and communicate proactively if deadlines are at risk.

Qualifications & Experience

• Bachelor’s degree or equivalent
• 3 years of writing experience
• Strong portfolio of work

Should you not hear from us within 2 weeks after the application deadline, please consider your application unsuccessful.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Writing/Editing
• Industry: Advertising Services

#J-18808-Ljbffr

Company description

Digitas Liquorice is the Connected Marketing agency, built on the principle that there are better ways for brands to connect with people. We leverage comprehensive data, technology, creative, media and strategy capabilities to deliver Media-Fueled Creativity via connected Solutions that include Connected Campaigns, Social Marketing, Brand Experience, CRM & Loyalty, and Marketing Transformation. Digitas Liquorice South Africa has Head Offices in JHB and CT with over 220 Unicorns delivering connected end-to-end solutions for our clients across SSA. Visit for more about us and what we do. We are also connected to 6 600 Digitas Unicorns across over 30 countries and 50 offices around the world.

Overview

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

Responsibilities

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

• Must have a minimum of 3-4 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your CD monthly

Additional information

THE PERSON

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem solving skills
• Strong communication skills and clear articulation of ideas

#J-18808-Ljbffr