296 Content Strategist jobs in South Africa

Are you passionate about creating meaningful content experiences?

We're looking for a
Content Strategist
to join our remote team in Cape Town.

Our mission is to design seamless journeys while helping global brands create scalable, user-centred content ecosystems. If you thrive on collaboration, value strong communication, and have expertise in both structural and distribution content strategy, we want to hear from you.

Responsibilities

• Design content strategies and frameworks, such as information architecture and taxonomy, that enable the desired experience
• Create scalable content models for headless CMS platforms (like Contentful or Contentstack)
• Plan and execute content-first design workflows through priority guides, wireframes, sitemaps and page tables
• Integrate UX foundations into strategy by mapping user journeys, personas, and flows
• Design clear, consistent, user-centred UX writing for digital experiences and flows
• Conduct content audits, gap analyses and migration plans
• Work closely with multidisciplinary teams to translate strategies into scalable systems
• Lead content marketing strategy for campaigns, channel planning and digital distribution and deliver across multiple channels such as SEO, social media and email automation
• Collaborate with analytics teams to measure content performance, engagement and conversion metrics

Requirements

• Proven experience in content strategy (either backend, frontend, or hybrid expertise)
• Strong understanding of user-centred design principles and how they inform content workflows
• Experience with headless CMS platforms and omnichannel publishing strategies
• Solid collaboration skills, particularly with UX design, dev and product teams
• Ability to create impactful content frameworks that scale across ecosystems
• Exceptional communication skills — ability to engage with stakeholders and share updates clearly
• Analytical mindset to measure and optimise content performance across channels

Nice to have

• Experience working with headless CMS such as Contentful and Contentstack
• Experience with tools such as HubSpot, Emarsys, or Salesforce Marketing Cloud
• Familiarity with omnichannel strategies and multichannel campaigns
• A hybrid background that blends backend and frontend content strategy seamlessly

We offer

• Medical Aid and Pension Fund
• 20 vacation days per year + plus fixed Public Holidays
• Corporate Programs including Employee Referral Program with rewards
• Global travel medical and accident insurance
• Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more
• *All benefits and perks are subject to certain eligibility requirements

Company Description

Blacfox is a strategic marketing consultancy focused primarily on the tech sector. We serve some of the world's largest brands like Microsoft, SAP, SYSPRO, VMware, etc. At Blacfox, we dream of a world of impeccable customer service and strive to create a better Africa and a better world by leveraging technology. We see tech providers as our partners and work together to help them thrive so that we can achieve our goal of transforming the digital landscape and prioritise customer service.

We are looking for a high-energy and enthusiastic
Content Strategist
who is passionate about writing and content creation. This individual will be responsible for developing and implementing comprehensive content strategies, managing content projects, and producing engaging web content and written materials to support Blacfox's marketing initiatives.

Key Responsibilities:

Content Strategy Development:

• Develop and implement effective content strategies to align with overall marketing goals.

• Analyse target audience and industry trends to create relevant, high-impact content.

• Collaborate with marketing, design, and research teams to craft cohesive content plans.

Content Creation & Writing:

• Write and create engaging, punchy web content, blogs, and landing page copy that enhance SEO.

• Produce written pieces that are clear, concise, and efficient, following the principles outlined in William Zinsser's
On Writing Well
.

• Understand and interpret technical and technology-related topics, transforming complex ideas into accessible content.

• Collaborate with researchers to ensure narratives are accurate while also challenging assumptions when necessary.

• Convert video transcriptions into compelling blog posts and training content.

Project Management:

• Manage content projects from start to finish, ensuring deadlines are met and content goals are achieved.

• Oversee content curation and production for large-scale projects, including creating training content for online courses.

• Coordinate with cross-functional teams to maintain consistency and quality across all content outputs.

SEO and Digital Optimisation:

• Optimise all written content for SEO and ensure alignment with digital marketing best practices.

• Continuously test, analyse, and refine content strategies to improve performance metrics.

• Stay updated on the latest trends in SEO, digital marketing, and content management.

Collaboration & Communication:

• Work closely with researchers, designers, and other stakeholders to ensure all content aligns with the overall narrative and brand voice.

• Communicate effectively with team members and clients to ensure clear understanding and execution of content strategies.

Qualifications:

• Content Strategy and Content Management skills.

• Content Development and Web Content Writing abilities.

• Strong Writing skills, with a focus on clarity, precision, and engagement.

• Experience in crafting and implementing content strategies.

• Ability to manage content projects effectively.

• Knowledge of SEO and digital marketing best practices.

• Excellent communication and collaboration skills.

• Bachelor's degree in Marketing, Communications, or related field.

Why Join Us?

• Be part of a forward-thinking, AI-powered, data-driven growth agency.

• Work in a collaborative environment with a team that values innovation and strategic thinking.

• Opportunity to make a significant impact on the financial health and growth of the company.

How to Apply:

• If you meet the above requirements and are passionate about content strategy and writing, we would love to hear from you. Click the link to fill out the quick application form.

Social Content Strategist | Cape Town (Hybrid)

A creative-meets-analytical role focused on shaping ad creative strategy for Meta (Facebook & Instagram) campaigns. The strategist turns performance insights into scroll-stopping ad copy, video scripts, and creative concepts that drive measurable results. Collaboration across creative, production, and performance teams is key. It's about driving performance through content.

Hybrid - 2 days in office, 3 days at home

Part of larger global group

Financial services, insurance type clients

R40k - R60k

You'll be:

Analysing creative and campaign data to extract insights and trends

Developing new ad concepts, angles, and creative briefs based on results

Writing engaging ad copy, headlines, hooks, and UGC-style video scripts

Collaborating with designers, editors, and performance marketers to test and iterate

Managing a creative testing roadmap and document learnings

Staying updated on social media trends and platform best practices

You'll have:

Proven experience in direct-response social ad copy or short-form video scripting

Strong grasp of Meta ad trends (UGC, testimonials, stories, etc.)

Ability to turn performance metrics into creative insights

Collaborative mindset across creative and performance teams

Portfolio with examples of high-performing social ads or videos

Beneficial:

Experience in finance, insurance, or other performance-driven industries

Background in copywriting, creative strategy, or video production

Understanding of creative testing frameworks (A/B testing, hooks, messaging)

Familiarity with paid-media tools (RedTrack, Everflow, Optimizer)

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About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit , and follow us on LinkedIn, X, Instagram, and Facebook.

The Role

At WPP Content Studio, strategy is not just about Powerpoints—it's about powering ideas that move culture and drive results.

As a Content Strategist, you are the connector between insight, creativity, and execution. You think about audiences first—who they are, what they care about, how they behave across digital platforms—and translate that into sharp strategies for content, campaigns, and platforms.

You are part trend-spotter, part storyteller, part analyst. You can decode data, distill cultural signals, and turn them into strategies that excite creatives, inspire clients, and perform in-market. And because we're building the future of content, you'll also be leveraging AI tools to unlock smarter insights, faster planning, and sharper recommendations.

Key Responsibilities

• Work with Creative, Business, and PM teams to define briefs that are rooted in consumer insight and cultural relevance.
• Develop digital and social strategies across paid, owned, and earned platforms—connecting culture, conversation, and commerce.
• Identify and map audiences, uncovering behaviors, passions, and platform patterns.
• Translate brand and business goals into actionable social and digital plans with clear KPIs.
• Use AI tools (provided by the studio) for trend analysis, audience segmentation, content planning, and performance optimization.
• Build and present compelling strategic decks that simplify complexity and inspire creativity.
• Track platform evolutions, emerging tech, and pop culture shifts—sharing insights that keep the studio ahead.
• Collaborate with creators and designers to ensure strategies translate into content that performs.
• Monitor campaign results, interpret performance data, and recommend optimizations.
• Push boundaries: challenge briefs, provoke new thinking, and champion ideas that stand out.

Skills & Experience

• 5+ years of experience in social/digital strategy, brand planning, or related roles.
• Strong knowledge of social platforms, digital ecosystems, and how they connect to consumer behavior.
• Analytical mind with the ability to turn data into insight and insight into action.
• Familiarity with performance marketing and content measurement frameworks.
• Comfortable using AI and data tools for insights, planning, and reporting.
• Strong presentation and storytelling skills—you can make strategy exciting, not dry.
• Experience collaborating with creative and production teams.
• Bilingual preferred (English conversational, Japanese business).

Personal Attributes

• Culturally curious: always scanning what's next in fashion, music, gaming, tech, memes, and beyond.
• Collaborative and inclusive—thrives on working with creators, business leads, and clients.
• Entrepreneurial mindset: proactive, adaptive, and energized by a fast-paced environment.
• Confident communicator, able to simplify complexity and sell ideas persuasively.
• Driven by results but in love with creativity.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Position is for South Africa

Overview

We are looking for an experienced B2B SaaS SEO and Content Strategist to own the planning, execution, and optimization of our content and search initiatives. This role combines analytical expertise with creative storytelling. You will be responsible for building a content strategy that increases visibility, drives qualified traffic, and strengthens our brand authority across digital channels.

Responsibilities

• SEO Strategy & Execution
• Develop and manage an SEO roadmap aligned with company growth goals.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, on-page elements, and content for search visibility.
• Monitor rankings, organic traffic, and technical SEO performance using analytics tools.
• Collaborate with developers and designers to implement SEO best practices.
• Content Strategy & Development
• Create and maintain a content calendar across blog, website, and campaigns.
• Partner with subject matter experts to produce high-quality, engaging, and optimized content.
• Oversee content audits to ensure consistency, freshness, and alignment with SEO priorities.
• Develop messaging guidelines to maintain voice and brand alignment.
• Manage freelance writers or in-house contributors as needed.
• Performance Measurement
• Track KPIs such as keyword rankings, traffic growth, engagement, and conversions.
• Use analytics platforms (Google Analytics, Search Console, SEMrush/Ahrefs, etc.) to measure results and recommend improvements.
• Prepare weekly and monthly reports for stakeholders, highlighting wins and opportunities.

Qualifications

• 4+ years of experience in SEO, content strategy, or digital marketing.
• Strong understanding of search algorithms, keyword research, and content optimization.
• Excellent writing, editing, and communication skills.
• Familiarity with AI-driven search and content discovery tools (e.g., generative search, RAG, or AI-enhanced keyword research) and how they shape evolving SEO strategies.
• Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Experience with content management systems (WordPress, HubSpot, etc.).
• An analytical mindset with the ability to translate data into actionable insights.
• Knowledge of HTML/CSS basics and technical SEO is a plus.

Job Type: Full-time

Pay: R461 349,00 - R576 686,00 per month

Work Location: Remote

Application Deadline: 2025/10/10

M&C Saatchi Abel is seeking a highly experienced
Digital and Content Strategist
to drive results across multiple touchpoints and campaigns.

The
Digital and Content Strategist
will be responsible for creating, leading, and executing comprehensive digital and content strategies for our clients. You will work closely with creative, account, and media teams to design strategies that enhance brand visibility, engagement, and conversion. The ideal candidate has 5-7 years of experience in digital strategy, with a proven ability to work across multiple campaigns and platforms, as well as leadership experience managing teams and client relationships.

Qualifications:

• Experience
  : 5-7 years of experience in digital marketing, content strategy, or related fields, ideally within an agency environment.
• Expertise
  : Strong understanding of digital channels, including social media, SEO, SEM, email marketing, display advertising, content marketing, and analytics.
• Creativity & Innovation
  : Ability to translate client objectives into creative digital strategies that engage and convert target audiences.
• Technical Skills
  : Proficient in digital marketing tools (e.g., Google Analytics, SEMrush, Moz, Sprout Social, Brandwatch), and content management systems (e.g., WordPress, HubSpot).
• Communication
  : Excellent verbal and written communication skills, with the ability to present ideas and results to clients and internal stakeholders clearly and persuasively.
• Project Management
  : Strong organizational and project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
• Analytical Skills
  : Data-driven mindset with the ability to interpret performance metrics and provide strategic insights to optimize campaigns.
• Visionary Leader:
  You are a forward-thinking strategist with the ability to anticipate market trends and pivot strategies accordingly.
• Client-Centric:
  You excel in building and maintaining strong client relationships, always putting their business goals at the forefront of your strategies.
• Innovator:
  You are passionate about exploring new technologies and creative approaches to solving complex business challenges.
• Collaborative Partner:
  You thrive in a team environment and are skilled at bringing together cross-functional teams to deliver integrated solutions.
• Results-Oriented:
  You have a relentless focus on achieving measurable results and are driven by the success of your clients and your team.
• Adaptable:
  You are comfortable navigating change and uncertainty, with a proactive approach to problem-solving.

Preferred Qualifications:

• Experience working with high-profile clients or global brands.
• Knowledge of paid media strategy and campaign optimization.
• Familiarity with video content strategy and production.
• Certification in Google Analytics, SEO, or digital marketing.

Key Responsibilities:

• Strategy Development
  : Develop and oversee digital marketing strategies, including content, SEO, social media, paid media, email marketing, and other digital touchpoints.
• Content Strategy
  : Lead the creation and execution of content strategies that are aligned with client goals, ensuring that messaging is consistent, engaging, and optimized for each platform.
• Campaign Management
  : Oversee the end-to-end management of digital campaigns, from planning and execution to performance analysis and reporting.
• Leadership & Team Management
  : Lead and mentor a team of social media and community managers, providing guidance on best practices and ensuring collaboration across teams.
• Cross-Channel Integration
  : Ensure that digital strategies are cohesive and aligned with broader marketing and branding efforts, integrating online and offline channels seamlessly.
• Client Management
  : Serve as the primary point of contact for key clients, presenting strategies, campaign results, and insights, and providing recommendations for optimization.
• Data-Driven Insights
  : Analyze performance data from multiple digital channels to inform strategy adjustments, optimize campaigns, and provide actionable insights to clients.
• Trend Monitoring
  : Stay up to date with the latest trends, tools, and technologies in digital marketing and content strategy to ensure clients are leveraging the most effective techniques.

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people's lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length:
October 1st, September 30th, year)

Our client, a leading global professional services organisation, is seeking a Digital Product Content Strategist to take ownership of the end-to-end content strategy and hands-on writing for product listing pages (PLPs), product detail pages (PDPs), category pages, and navigation copy. The successful candidate will play a key role in driving discoverability, clarity, and conversion by creating persuasive and structured content in partnership with UX, Service, SEO, Analytics, and Engineering teams.

What you will do:

• Define and implement content strategy for PLP, PDP, and category experiences across multiple brands and markets.
• Establish and maintain voice, tone, and evidence-based messaging frameworks that increase CTR, add-to-cart, and revenue per visit.
• Design and optimise information architecture (taxonomy, facets, filters, microcopy, and naming conventions) to improve findability and reduce friction across digital journeys.
• Write and edit compelling copy at scale, including product descriptions, benefit-led bullets, specifications, comparison modules, and guided selling content.
• Build reusable content templates, models, and governance processes (style guides, editorial checklists, QA standards) to ensure consistency across markets.
• Partner with optimisation and analytics teams to run A/B and multivariate tests (e.g., CTA language, above-the-fold modules), iterating content for measurable performance improvements.
• Work within enterprise CMS and marketing stacks, ideally Adobe Experience Manager (AEM), Adobe Target, and Adobe Campaign, to deliver and optimise content across channels.
• Collaborate daily with UX, Product, Design, Merchandising, SEO, and Engineering teams to ensure timely delivery of content within agile sprints and release cycles.

Qualifications

• Bachelor's degree (or equivalent experience).
• 5+ years' experience in content strategy and product content writing for enterprise-scale web, mobile, or commerce platforms.
• Strong expertise in information architecture and structured content design: taxonomy, schema, and component-based content models.
• Proven track record of persuasive, conversion-focused writing for PLPs and PDPs, with a portfolio showcasing results (before/after or A/B test outcomes).
• Solid understanding of SEO for commerce, including query intent, entity coverage, and internal linking strategies.
• Experience working in Agile product teams, managing backlogs, and delivering against sprint commitments.
• Excellent stakeholder management skills, with the ability to present content rationale supported by data and insights.
• Hands-on experience with AEM Sites content models/components, Adobe Target activities, and Adobe Campaign orchestration; familiarity with DAM/Assets pipelines a plus.
• Experience working with large product catalogues, multi-locale content operations, and PIM/DAM workflows.
• Knowledge of accessibility standards (WCAG) and inclusive language guidelines.

Additional Information

What to include with your application

• A portfolio with 3–5 representative PLP/PDP samples (before/after or test results preferred).
• A brief content case study explaining your strategy, IA decisions, and measurable outcomes.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Lucky Hustle ( ) is looking for a Mid to Senior Content Strategist/Planner and Community Manager who lives and breathes digital culture to start as soon as possible. You'll manage brand communities, create meaningful engagement, and spot trends before they break. You will need to be proficient in a range of industries (especially Telco).

Why Join Lucky Hustle?

Cultural Edge: Be at the frontline of online conversations.

Influence: Shape how audiences experience brands online.

Collaborative Team: Join a vibrant and supportive team of marketing professionals and senior management.

Responsibilities:

Manage communities across TikTok, X, IG, Facebook, LinkedIn

Track performance and report insights

Engage audiences with authentic tone

Build content strategies and publishing calendars

Collaborate with creative + accounts to bring content to life

Details:

Contract: 3-month with the option of the role becoming permanent

Location: Hybrid (Paulshof, Johannesburg)

If you are ready to take the next step in your career, send your CV and contact details to Know someone who fits the bill? Send them our way

REQUIREMENTS

6+ years in content strategy or planning

Proficiency across various industries (especially Telco) and mediums

Strong digital + social knowledge

Strategic thinker with excellent collaboration skills.

Lucky Hustle ( ) is looking for a Mid to Senior Content Strategist/Planner and Community Manager who lives and breathes digital culture to start as soon as possible.  You’ll manage brand communities, create meaningful engagement, and spot trends before they break. You will need to be proficient in a range of industries (especially Telco).

Why Join Lucky Hustle?

• Cultural Edge: Be at the frontline of online conversations.
• Influence: Shape how audiences experience brands online.
• Collaborative Team: Join a vibrant and supportive team of marketing professionals and senior management.

Responsibilities:

• Manage communities across TikTok, X, IG, Facebook, LinkedIn
• Track performance and report insights
• Engage audiences with authentic tone
• Build content strategies and publishing calendars
• Collaborate with creative + accounts to bring content to life

Details:

• Contract: 3-month with the option of the role becoming permanent
• Location: Hybrid (Paulshof, Johannesburg)

If you are ready to take the next step in your career, send your CV and contact details to Know someone who fits the bill? Send them our way!

REQUIREMENTS

• 6+ years in content strategy or planning
• Proficiency across various industries (especially Telco) and mediums
• Strong digital + social knowledge
• Strategic thinker with excellent collaboration skills.