224 Content Optimization jobs in South Africa
SEO & Website Content Optimization Specialist
Posted today
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Job Description
Company Description
OUTsurance has been propelling the South African insurance industry forward for the last 27 years. As leaders in the field, we're always looking for innovative ways to create digitally-advanced solutions, without losing sight of our human values. Our continued success can be attributed to outstanding employees who set the bar high with their energy and expertise. If you're keen to grow your career in a vibrant environment with lots of 'fun', this could be the career opportunity you've been looking for.
What do you get OUT?
- OUTsurance has been voted Top Employer South Africa since 2022. Our people vision is to be a great company to work for where you always get something OUT.
We offer our employees
- A winning, fun and inclusive company culture that embraces diversity.
- Great Rewards and Recognition programs.
- Benefits (Medical Aid, Pension fund, Group life and Disability benefits)
- Growth opportunities (we hire talent, train skill and promote values driven leaders from within)
- Wi-Fi on campus and Emergency Panic-Assist through the OUTsurance app
- Employee wellness programs: Free Counselling, Legal Advice and Financial Coaching for you and your members of household.
- A chance to give back (Staff Helping SA OUT-volunteer program) and much more.
Job Description
We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.
Key Responsibilities
SEO Strategy & Technical Execution
- Conduct keyword and intent research, including AI-generated queries and semantic search trends.
- Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
- Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
- Implement structured data and schema markup to enhance discoverability.
- Monitor and resolve crawl errors, broken links, and indexing issues.
- Collaborate with developers to implement technical SEO and UX best practices.
Website Content Strategy& Website Management
- Develop and execute content strategies focused on website performance with SEO and AI content consumption trends.
- Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
- Manage website updates via CMS platforms (e.g., WordPress, Episerver).
- Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority Building
- Develop and execute backlink acquisition strategies.
- Identify and engage with relevant websites, blogs, and influencers.
- Track and report on backlink performance and domain authority improvements.
AI & Search Innovation
- Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
- Experiment with prompt engineering and AI content tools to enhance productivity.
- Educate internal teams on AI-friendly content practices and evolving search behaviors.
Data Analysis & Reporting
- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
- Build and maintain dashboards and reports in Excel or Google Sheets.
- Provide actionable insights based on data analysis to inform strategy.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in SEO and content marketing.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
- Strong writing and editing skills with an understanding of content structure and clarity.
- Experience with CMS platforms and technical SEO implementation.
- Strong working knowledge of Excel (pivot tables, formulas, data visualization).
- Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.
Preferred
- Google Analytics or SEO certification.
- Experience optimizing content for AI-driven search engines and voice assistants.
- Familiarity with HTML/CSS basics.
- Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
- Understanding of E-E-A-T in the context of AI ranking systems.
- Familiarity with marketing automation tools and CRM platforms.
Key Competencies
- Strategic and analytical thinking
- Adaptability to emerging technologies
- Clear and structured communication
- Curiosity and continuous learning
- Collaboration and cross-functional teamwork
- Attention to detail and data-driven decision-making
Additional Information
An ideal candidate will be able to align their personal work values to the OUTsurance values of Awesome Service, Dynamic, Honest, Human, Passionate and Recognition.
In accordance with OUTsurance Insurance Company Ltd Employment Equity goals, preference will be given to individuals who meet the job requirements and are from the various designated groups.
SEO & Website Content Optimization Specialist
Posted today
Job Viewed
Job Description
Job Description
- We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.
Key Responsibilities
SEO Strategy & Technical Execution
- Conduct keyword and intent research, including AI-generated queries and semantic search trends.
- Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
- Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
- Implement structured data and schema markup to enhance discoverability.
- Monitor and resolve crawl errors, broken links, and indexing issues.
- Collaborate with developers to implement technical SEO and UX best practices.
Website Content Strategy& Website Management
- Develop and execute content strategies focused on website performance with SEO and AI content consumption trends.
- Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
- Manage website updates via CMS platforms (e.g., WordPress, Episerver).
- Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority Building
- Develop and execute backlink acquisition strategies.
- Identify and engage with relevant websites, blogs, and influencers.
- Track and report on backlink performance and domain authority improvements.
AI & Search Innovation
- Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
- Experiment with prompt engineering and AI content tools to enhance productivity.
- Educate internal teams on AI-friendly content practices and evolving search behaviors.
Data Analysis & Reporting
- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
- Build and maintain dashboards and reports in Excel or Google Sheets.
- Provide actionable insights based on data analysis to inform strategy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in SEO and content marketing.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
- Strong writing and editing skills with an understanding of content structure and clarity.
- Experience with CMS platforms and technical SEO implementation.
- Strong working knowledge of Excel (pivot tables, formulas, data visualization).
- Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.
Preferred
- Google Analytics or SEO certification.
- Experience optimizing content for AI-driven search engines and voice assistants.
- Familiarity with HTML/CSS basics.
- Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
- Understanding of E-E-A-T in the context of AI ranking systems.
- Familiarity with marketing automation tools and CRM platforms.
Key Competencies
- Strategic and analytical thinking
- Adaptability to emerging technologies
- Clear and structured communication
- Curiosity and continuous learning
- Collaboration and cross-functional teamwork
- Attention to detail and data-driven decision-making
- Media / Advertising / Branding jobs
SEO & Website Content Optimization Specialist - Gauteng
Posted today
Job Viewed
Job Description
Job Description
- We are seeking a forward-thinking and detail-oriented SEO & Website Content Optimization Specialist to lead our organic growth initiatives. This role blends technical SEO and GEO strategy, and AI-driven search optimization. The ideal candidate will have a strong grasp of search engine mechanics, structured content, and performance analytics, with the ability to implement and manage SEO and GEO strategies that improve discoverability and user experience across our digital properties.
Key Responsibilities
SEO Strategy & Technical Execution
- Conduct keyword and intent research, including AI-generated queries and semantic search trends.
- Perform technical SEO audits and implement on-page improvements (e.g., metadata, internal linking, page speed).
- Optimize website content for traditional search engines and AI-powered tools (e.g., Google SGE, Bing Copilot, ChatGPT).
- Implement structured data and schema markup to enhance discoverability.
- Monitor and resolve crawl errors, broken links, and indexing issues.
- Collaborate with developers to implement technical SEO and UX best practices.
Website Content Strategy& Website Management
- Develop and execute content strategies focused on website performance with SEO and AI content consumption trends.
- Create and optimize content for clarity, structure, and AI summarization (e.g., voice search, featured snippets).
- Manage website updates via CMS platforms (e.g., WordPress, Episerver).
- Collaborate with content creators and designers to ensure all content aligns with SEO and GEO best practices and technical requirements. Backlink Outreach & Authority Building
- Develop and execute backlink acquisition strategies.
- Identify and engage with relevant websites, blogs, and influencers.
- Track and report on backlink performance and domain authority improvements.
AI & Search Innovation
- Stay current with developments in AI search (e.g., Google SGE, AI Overviews).
- Experiment with prompt engineering and AI content tools to enhance productivity.
- Educate internal teams on AI-friendly content practices and evolving search behaviors.
Data Analysis & Reporting
- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog to track performance.
- Build and maintain dashboards and reports in Excel or Google Sheets.
- Provide actionable insights based on data analysis to inform strategy.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in SEO and content marketing.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Screaming Frog).
- Strong writing and editing skills with an understanding of content structure and clarity.
- Experience with CMS platforms and technical SEO implementation.
- Strong working knowledge of Excel (pivot tables, formulas, data visualization).
- Awareness of how AI tools (e.g., ChatGPT, Gemini, Claude) influence content discovery.
Preferred
- Google Analytics or SEO certification.
- Experience optimizing content for AI-driven search engines and voice assistants.
- Familiarity with HTML/CSS basics.
- Experience with AI content tools (e.g., Surfer SEO, Clearscope, Jasper, Frase).
- Understanding of E-E-A-T in the context of AI ranking systems.
- Familiarity with marketing automation tools and CRM platforms.
Key Competencies
- Strategic and analytical thinking
- Adaptability to emerging technologies
- Clear and structured communication
- Curiosity and continuous learning
- Collaboration and cross-functional teamwork
- Attention to detail and data-driven decision-making
- Media / Advertising / Branding jobs
Content Marketing Strategist
Posted today
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Job Description
Codekeeper is seeking a methodical and reliable Content Marketing Strategist who possesses a comprehensive understanding of modern web marketing strategies, with a strong emphasis on content creation and writing. If you value structure and detailed planning in a fast-paced environment where you can make a real impact through your writing, this is the job for you
Our ideal candidate is not only eager to learn and grow within the industry but is also committed to being an active participant in every marketing project. We're looking for a strong writer who is ready to roll up their sleeves, craft compelling content, and contribute diligently to our marketing campaigns.
We're accepting applications for the next two months and will fill the position as soon as we've found the perfect match.
About The Role
As a Content Marketing Strategist, you will be assigned to work on several projects, focusing on writing and content strategy and be responsible for delivering successful results. Projects will include researching, planning, creating strategies and campaigns, managing them, and evaluating their effectiveness. Thriving in our dynamic, fast-paced environment requires not only overseeing progress but also actively engaging in every aspect of the project lifecycle. Within our dynamic environment, there's always a lot going on where you can jump in and make a difference
What You'll Be Doing
Innovate and Navigate:
- Managing and Creating SEO optimized Content (website, blog, social media etc.)
- Compiling landing pages
- Managing and Creating CTA's
- Writing and analyzing emails (mass, transactional, drips)
- Managing and Creating gated content and Sales collateral (such as ebooks or infographics)
- Monitor and adjust content to fit our brands' guidelines
- Translate business objectives and strategy into compelling written content for specific audiences
Guide and Achieve:
- Set project timelines and ensure they are met by coordinating with various teams
- Track project performance, specifically to analyze the successful completion of short and long-term goals
Communicate and Collaborate:
- Act as the main point of contact for all project stakeholders
- Ensure effective internal communication and collaboration between marketing, design, sales, and other departments
Resolve and Propel:
- Address project-related issues promptly and come up with effective solutions
- Make critical decisions to ensure project goals are achieved efficiently and effectively
Deliver Excellence:
- Ensure all marketing projects are delivered on time, within scope, and within budget
- Maintain high standards of quality in all deliverables, aiming to exceed client or company expectations
Why Codekeeper?
Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery solutions that mitigate third-party risks in business operations. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization to support the development of our robust app.
What You Can Expect
- Passionate and fun-loving colleagues
- Startup mindset with ample opportunities for growth
- Regular team activities and gatherings
- Comprehensive onboarding process with a dedicated ramp-up period
- A supportive team that values open communication and direct feedback
- A chance to excel in your career and make a difference
About You
- Strong writing, editing, and proofreading skills
- Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts for repeated success and generating unique content that really stands out)
- Knowledge of industry trends, best practices, and emerging technologies related to content management and marketing
- Strong project management skills, with the ability to prioritize tasks and meet deadlines
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with a diverse team of writers, designers, and sales professionals
Additional Requirements
- 3+ years of experience in content and marketing management
- Experience with HubSpot and Figma is a pre
- Proficiency in English, covering both written and verbal communication
- Excellent interpersonal skills
- Strong organizational skills and analytical thinking. A preference for pragmatism over idealism
- Ability to adapt, to manage various tasks and to prioritize effectively
Additional Info
Job Location: Remote
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Join us to shape the future of software escrow
How To Apply
Please send an application that speaks directly to how you would like to fill this position. There are no right answers or expectations. Show us your role in our company's future and our role in yours. Address some of the work we do. Introduce yourself as a colleague. Feel free to respond in either Dutch or English.
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Content Marketing Coordinator
Posted today
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Job Description
JOB DUCK IS HIRING AN CONTENT MARKETING COORDINATOR
For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company we ensure that everybody working here has a fantastic time, which is why we've earned the Great Place to Work Certification for 4 years
Role Overview
If you love crafting clear, engaging content and want to make a real impact in the legal space, this role is for you. As a Marketing Assistant, you'll help shape how legal services are presented online—writing blogs, updating websites, and tailoring messaging to connect with clients. You'll collaborate with marketing and sales teams to bring ideas to life and ensure every piece of content reflects the brand's voice and values. This position is perfect for someone who's detail-oriented, creative, and excited to work independently while staying aligned with team goals. Your work will help drive visibility and trust in services like Estate Planning, Probate, and Fiduciary Litigation.
Schedule:
Monday to Friday from 8:30 AM to 5:30 PM EST (USA)
Your Responsibilities Will Include but Are Not Limited To:
- Creating website content and legal blogs, and publishing them across platforms
- Tailoring marketing and service copy for Estate Planning, Probate, and Fiduciary Litigation
- Developing content that aligns with keyword data and user search intent
- Writing website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs
- Collaborating with marketing and sales teams to align content with brand goals
- Using GenAI tools to streamline content creation
- Performing quality checks to ensure error-free deliverables
- Generating ideas for new content themes and approaches
- Ensuring timely delivery of all assigned work
- Expanding and refining the content plan as familiarity with the brand grows
- Updating WordPress websites and landing pages
What We're Looking For:
- At least one year of experience in content creation for websites, social media, SEM, newsletters, and blogs
- Familiarity with legal marketing content
- Excellent verbal and written communication skills
- Experience with WordPress and GenAI tools
- Ability to meet deadlines and maintain high-quality standards
- Strong attention to detail
- Creative and strategic thinking
- Ability to manage multiple projects simultaneously
- Experience in legal copywriting (Estate Planning and Tax Law preferred)
- Focus on marketing and service-oriented content
- Strong communication and organizational skills
- Ability to work independently and collaboratively
- Proficiency with GenAI tools
- Reliable computer setup (laptop/PC, headset, stable internet min. 10 Mbps download / 5 Mbps upload)
- Quiet, distraction-free remote work environment
What's In It for You?
- Monthly compensation starting from
1245 USD to 1350 USD - Paid time off
and holiday pay. - Referral and annual
bonuses. - 100% Remote,
Full-Time, Long-Term Career Opportunity. - Parental leave.
- Opportunities for professional development and training
- Dedicated support from our team.
- A chance to work with clients who share our values.
Ready to dive in?
Apply now and make sure to follow all the instructions
DISCLAIMER: Every candidate must pass each step in our application process to become part of our team. Ensure you have all the required documentation ready to streamline your application process.
Content Marketing Manager
Posted today
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Job Description
Location: Fully Remote (South Africa)
Working Hours: UK Hours (Monday to Friday)
Salary: R35,000 - R45,000 per month (depending on experience)
Remote Recruitment is seeking a talented Content Marketing Manager to lead our content strategy and execution efforts. You will play a critical role in shaping our brand's voice, driving engagement, and generating demand through compelling content. In this position, you will collaborate with various teams to create high-quality content that not only informs but also resonates with our audience.
The ideal candidate is a creative thinker with a strong understanding of digital marketing strategies and a knack for producing engaging content. If you thrive in a fast-paced environment and are eager to take ownership of your projects, we would love to have you on our team
Responsibilities- Design and implement a cohesive content marketing strategy that aligns with business objectives.
- Manage and guide a team of writers and designers to produce a variety of content formats, including blogs, ebooks, newsletters, and social media posts.
- Identify target audiences and tailor content accordingly to foster engagement and conversion.
- Perform keyword research and SEO optimization to enhance content visibility and attract organic traffic.
- Analyze content performance using marketing analytics tools and adjust strategies based on data insights.
- Maintain a content calendar and ensure timely delivery of all planned materials while meeting deadlines.
- Coordinate with the sales and product teams to highlight key messages in our content.
Qualifications and Experience
- 3+ years of experience in content marketing, preferably in the B2B sector.
- Strong portfolio demonstrating your writing skills and successful content campaigns.
- Excellent knowledge of SEO best practices and content management systems.
- Outstanding editing and proofreading abilities with a keen attention to detail.
- Proven ability to manage multiple projects simultaneously and deliver high-quality work on time.
- Strong analytical skills and experience using data to drive content decisions.
- Ability to work collaboratively across teams and effectively communicate ideas.
- Bachelor's degree in Marketing, Communications, or a related field.
- Familiarity with email marketing and social media platforms is a plus.
- Experience in the recruitment industry is advantageous but not required.
- Work From Home
- Training & Development
- Performance Bonus
SEO & Content Marketing Manager
Posted today
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Job Description
Job description:
Job Locations: Remote
Department: Marketing
Type: Regular, Full-Time
Working hours: 8:30-6:30 CST
Role Overview: We're seeking a creative, data-driven SEO and Content Marketing Manager to lead QuickStart's content strategy across digital and offline channels. You'll craft engaging content that drives awareness, generates leads, supports product adoption, and fosters learner retention. Ideal candidates have strong editorial skills, a track record in brand building, and experience scaling content in fast-growing or EdTech environments.
What You'll Do:
- Develop and execute QuickStart's holistic content strategy across blogs, landing pages, website, email, social, and video.
- Audit, optimize, and repurpose content for relevance, SEO, and engagement.
- Collaborate with Marketing, WebTech, Product, Sales, and Admissions to deliver integrated campaigns.
- Manage QuickStart's blog and YouTube channel: create, edit, and organize content; generate new video ideas; oversee production; respond to audience interactions.
- Plan, execute, and analyze social media campaigns; grow engagement and track performance metrics.
- Support email marketing initiatives, including multi-touch drip campaigns, analytics, and optimization.
- Stay ahead of trends in content marketing, EdTech, and social media to ensure QuickStart remains innovative and competitive.
Minimum Knowledge & Experience:
- Bachelor's degree and 5+ years in content marketing, digital marketing, or editorial roles.
- Proven ability to create content that engages audiences and drives business results.
- Strong writing, editing, and storytelling skills.
- Experience with SEO, analytics (Google Analytics, SEMrush), social media, and email marketing.
- Familiarity with sales funnels and content's role in lead generation.
Preferable Knowledge & Experience
- Experience in start-ups, high-growth, or remote work environments.
- Background in online education/EdTech.
- Experience with AI tools for content creation and optimisation.
- International team collaboration experience.
Job Type: Full-time
Work Location: Remote
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Content Marketing & Social Media Specialist
Posted today
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Job Description
- IGrow Home Loans, proudly positioned as one of South Africa's top award winning bond origination companies, is seeking a Content Marketing & Social Media Specialist based in Durbanville, Cape Town.
- Are you a digitally strong, creative, and commercially minded marketer with a passion for building impactful content? This exciting role offers the opportunity to shape IGrow Home Loans’ digital presence, create engaging campaigns, support our Bond Consultants with powerful marketing tools,and manage supplier projects for both digital and printed collateral. If you’re ready to combine your creativity, strategic insight, and technical skillset to drive real business impact, we want to hear from you!
To qualify for this position, you need:
- Diploma/Degree in Marketing, Communications, Digital Media, or equivalent.
- Minimum 3–5 years’ proven experience in content creation, digital marketing, and social media management.
- Strong portfolio showcasing social media campaigns, branded graphics, and short-form video content.
- Experience with design/video tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro, or similar).
- Track record in supplier management and producing printed marketing collateral.
- Experience in SEO, paid media, and digital analytics.
- Advantage: Familiarity with the property, finance, or real estate sectors.
Duties and responsibilities include, but not limited to:
- Content Creation & Campaigns:
- Develop, schedule, and manage 3–4 weekly posts across social platforms.
- Produce short-form video content (reels, TikTok, etc.) optimised for engagement.
- Write and design marketing material (blogs, newsletters, recruitment ads, email campaigns).
- Create branded graphics and templates for digital and print.
- Consultant Support:
- Provide Bond Consultants with marketing templates, invites, and branded assets.
- Guide consultants on social media best practices to strengthen relationships with agents, developers, attorneys, and clients.
- Ensure all content is approved and consistent with brand guidelines.
- Print & Supplier Coordination:
- Manage print projects (calendars, diaries, brochures, business cards).
- Liaise with suppliers to negotiate pricing, lead times, and quality.
- Ensure all printed collateral aligns with brand standards.
- Social Media & Analytics:
- Manage IGrow Home Loans’ social media platforms.
- Monitor performance (engagement, growth, conversions) and provide regular reports.
- Use data insights to refine campaigns and stay ahead of industry trends.
- Brand Building & Recruitment Alignment:
- Support employer branding and recruitment campaigns with tailored content.
- Collaborate with Marketing and HR on recruitment ads and success stories.
- Position IGrow Home Loans as a thought leader with engaging and educational content.
Skills & Competencies:
- Strong creative flair with ability to turn business needs into visual campaigns.
- Excellent copywriting, storytelling, and editing skills.
- Confident stakeholder and supplier management.
- Highly organised, deadline-driven, proactive, and detail-oriented.
- Skilled in managing multiple social media pages (LinkedIn, Instagram, Facebook, TikTok).
- Digitally savvy, with a passion for emerging content formats and social trends.
Application Requirements:
- Candidates must submit their CV together with a portfolio showcasing previous content, campaigns, and design work.
- Candidates shortlisted after the first interview will be required to complete a task-based assessment (48-hour turnaround time).
- Media / Advertising / Branding jobs
Digital Marketing & Content Manager.
Posted 13 days ago
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Job Description
Develop and execute a digital marketing strategy aligned with business objectives
Manage paid advertising (Google Ads, Meta Ads) and optimize campaigns for performance
Maintain and update the website, ensuring SEO and conversion best practices
Capture and produce photo and video content onsite (property, experiences, food and beverage)
Manage all social media platforms and community engagement
Create and distribute newsletters and CRM communications
Track and report on analytics and ROI metrics
Ensure brand consistency across all online touchpoints
Collaborate with the operations, reservations, and F&B teams to align marketing initiatives
Requirements:
Qualification or certification in Marketing, Communications, or Digital Media
Minimum 3 years experience in digital marketing, ideally within hospitality or tourism
Strong hands-on ability in content creation (photography, video, copywriting)
Proficiency in SEO, Google Ads, and Meta advertising
Experience with CMS platforms (WordPress preferred) and CRM tools (Mailchimp, HubSpot, etc.)
Excellent writing, storytelling, and communication skills
Strong analytical and reporting ability
Organized, self-motivated, and comfortable working in a hybrid setup
Google Ads or Analytics certification
Proficiency in Adobe Creative Suite or Canva
Previous experience with boutique hotels or tourism brands
Local tourism or influencer network within the Western Cape
Benefits:
Flexible hybrid work structure
Onsite accommodation and meals during content creation days if needed
Incentive structure linked to direct booking growth and campaign performance
Segment Content Marketing Specialist, Industrial Segment
Posted today
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Job Description
At Eaton, we're committed to improving the quality of life and the environment through intelligent power management technologies. With operations in over 175 countries, we help customers manage electrical, hydraulic, and mechanical power more efficiently, safely, and sustainably. Our culture is built on innovation, inclusion, and a shared purpose to make what matters work.
We're currently looking for a
Segment Content Marketing Specialist
to join our Industrial Segment marketing team, supporting strategic content development across global campaigns. This role will be based in South Africa and will collaborate closely with a small, agile team of three—with colleagues. Together, this team drives impactful content that engages industrial customers throughout their buying journey and positions Eaton as a trusted partner in the market.
What You'll Do
The Segment Content Marketing Specialist is responsible for orchestrating the development and optimization of highly compelling content that clearly differentiates Eaton and drives engagement of prospects at every stage of their buying journey with Eaton. The Segment Content Marketing specialist will play a pivitol role working closely with internal marcom COEs and shared services teams to ensure content always developed to the highest standard and in a format that aligns to how its target audiences want to engage with and consume the content to aide their decision-making processes. The Segment Content Marketing Specialist will leverage all relevant engagement data available to them to inform their approach to content optimization at all times as well as consantly seeking feedback from field teams as well as where possible direct engagement with customers.
The Segment Content Marketing Specialist (Industrial segments) is responsible for the following:
- Managing the development and optimization of all content needed for demand generation and ABM campaigns, complete with all required metadata.
- Leveraging UX, Social and SEO COE expertize in the supporting COEs to shape and optimize all content supporting integrated campaigns.
- Initiating development of landing page content objects in Percolate - must have good understanding of all AEM components and set out clear briefs for copywriters and publishers on required messaging, layout and needed CTAs.
- Initiating development of all required email campaigns in Percolate - must know all Eloqua email templates available and set out clear briefs on messaging, layout and needed CTAs for copywriters and Eloqua publishing teams.
- Initiating the creation of sales enablement and relevant digital assets such as flyers, brochures and catalogs that includes briefs on messaging, layout and needed CTAs.
- Initiating the creation of social posts, videos and other promotional material needed that includes briefs on messaging, layout and needed CTAs.
- Acting as a bridge between BU and Segment scrum teams and driving involvement of both.
Key Operating Principles
- Accountability: Content this role develops must be aligned to the needs identified in the buyer and campaign journey maps.
- Data-informed: Build and optimize content effectiveness using a data-informed approach at all times.
Qualifications
- Minimum bachelor level degree with postgraduate qualification in marketing or related field preferred.
- 5+ years of marketing communications experience.
Skills
- Strong English writing skills.
- Customer/market focus, work-rate, self-starter, strong attention to detail.
What We Offer
- A stimulating and collaborative environment.
- High-impact projects.
- Professional development opportunities.
- An inclusive and respectful corporate culture.
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.