48 Consumer Insights Analyst jobs in South Africa

Location: Office-based (George, Western Cape)

Reports to: Marketing or Innovations Manager

Are you a data-driven problem solver passionate about transforming marketing performance through actionable insights? Dotsure, a trailblazing leader in digital insurance, is seeking a Marketing Analyst to enhance our customer acquisition strategies and maintain our competitive edge in a fast-paced, innovative market.

Join Dotsure as a Marketing Analyst

Location: Office-based (George, Western Cape)
Reports to: Marketing or innovations manager

Are you a data-driven problem solver passionate about transforming marketing performance through actionable insights? Dotsure, a trailblazing leader in digital insurance, is on the hunt for a Marketing Analyst to supercharge our customer acquisition strategies and help us stay ahead in a fast-paced, innovative market.

Your role: Empower Data, Drive Growth

As a marketing analyst at Dotsure, you'll play a pivotal role in optimising our marketing efforts across digital and operational channels. Using your analytical skills and technical expertise, you'll deliver insights that directly impact sales performance and reduce acquisition costs.

Key responsibilities:

• Design and maintain dashboards using Power BI , Qlik , or Excel  to monitor marketing performance and operational metrics.

• Build robust data models and automate workflows using DAX , M-code , and optionally Python  for advanced analytics.

• Integrate data from platforms like Google analytics 4 , Meta ads , Google ads , TikTok , Bing , HubSpot , and internal CRM systems.

• Develop predictive acquisition models, performance trend reports, and actionable insights that guide strategy.

• Ensure data integrity, consistency, and clarity across all reporting outputs.

• Translate complex findings into clear, actionable recommendations for marketing teams and stakeholders.

• Collaborate in a fast-paced, simplicity-focused  environment with a strong culture of teamwork and innovation.

• Identify optimal marketing channel mixes to meet CPA  and sales objectives .

• Deliver daily reporting and dashboard updates to relevant teams.

What we’re looking for:

• Strong experience with Power BI , including DAX and M-code – or equivalent BI tools.

• Advanced excel skills for data manipulation.

• Experience with Qlik  is a strong plus.

• Hands-on knowledge of GA4 , and experience integrating multi-channel data into unified views.

• Proven track record in predictive analytics and marketing performance modelling.

• Excellent communication skills and the ability to simplify complex data for business users.

• Alignment with a dynamic, innovation-driven, customer-centric culture.

Why Dotsure?

Join a company where data meets innovation , and your insights make a direct impact. At Dotsure, we champion simplicity, value collaboration, and empower every team member to do meaningful work.

Ready to optimise the future of marketing with data? Apply now and be part of something extraordinary.

 The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Join Dotsure as a Marketing Analyst

Location: Office-based (George, Western Cape)
Reports to: Marketing or Innovations Manager

Are you a data-driven problem solver passionate about transforming marketing performance through actionable insights? Dotsure, a trailblazing leader in digital insurance, is on the hunt for a Marketing Analyst to supercharge our customer acquisition strategies and help us stay ahead in a fast-paced, innovative market.

Your Role: Empower Data, Drive Growth

As a Marketing Analyst at Dotsure, you'll play a pivotal role in optimising our marketing efforts across digital and operational channels. Using your analytical skills and technical expertise, you'll deliver insights that directly impact sales performance and reduce acquisition costs.

Key Responsibilities:

• Design and maintain dashboards using Power BI , Qlik , or Excel to monitor marketing performance and operational metrics.
• Build robust data models and automate workflows using DAX , M-code , and optionally Python for advanced analytics.
• Integrate data from platforms like Google Analytics 4 , Meta Ads , Google Ads , TikTok , Bing , HubSpot , and internal CRM systems.
• Develop predictive acquisition models, performance trend reports, and actionable insights that guide strategy.
• Ensure data integrity, consistency, and clarity across all reporting outputs.
• Translate complex findings into clear, actionable recommendations for marketing teams and stakeholders.
• Collaborate in a fast-paced, simplicity-focused environment with a strong culture of teamwork and innovation.
• Identify optimal marketing channel mixes to meet CPA and sales objectives .
• Deliver daily reporting and dashboard updates to relevant teams.

What We’re Looking For:

Why Dotsure?

Join a company where data meets innovation , and your insights make a direct impact. At Dotsure, we champion simplicity, value collaboration, and empower every team member to do meaningful work.

Ready to optimise the future of marketing with data? Apply now and be part of something extraordinary.

The position will be filled in line with the Dotsure culture, values and Employment Equity policy and plan. Preference will be given to members of designated groups that are under-represented.

Hi there! We’re WebFX, a full-funnel revenue marketing agency based in the US. We’ve been 9x named a Best Place to Work, and we’d love to meet you! We are a fast-growing company of more than 700 FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ US States, and now based around the globe (and representing 18+ different countries, including offices in Guatemala and South Africa!).

While WebFX and our subsidiary companies, such as Nutshell CRM, SEO.com , and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that’s where you come in!

We’re looking for people to join our mission to provide world-class full-funnel revenue marketing solutions to mid-size businesses worldwide, We are passionate about what we do, we’re committed to driving business growth for our clients, and we’re on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX

We’re proud to offer the same great culture and a comprehensive set of benefits to our team members no matter where in the world they’re based. In addition to very competitive base pay, we also offer company profit-sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.). To aid in your success, we also provide world-class industry training (Organic SEO, Local SEO, PPC, Google Analytics, etc.), long-term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Some of the additional benefits our FXers enjoy include:

- No matter where you are located or your position, WebFX offers long-term stability to all of our FXFamily members. Many of our global team members have been with WebFX for 10+ years, and we’re hoping you can be too!

- We put our people first; it’s as simple as that. You’re never on your own - when you run into inevitable challenges, we’re there to support you along the way!

- Long-lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.

- Fully equipped in-office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more! ️

- Unrestricted access to our proprietary software/platforms that our internal R&D team has developed for our team’s exclusive use, in addition to access to the many 3rd party tools and software we utilize internally in order to WOW our clients. You can learn more about just some of our proprietary tools here .

- Be part of a rapidly growing company that, at the same time, only partners with clients who share our values.

- Merit-based promotional structure.

- Annual merit-based compensation increases!

- Access to virtual professional development opportunities with company experts and virtual team-building events like monthly meetups and hangouts.

- Invitation to our annual FXFest – a week-long, all-expenses-paid trip for our international team members (with a 1-year tenure) to our company headquarters. This event is filled with activities, learning, and motivation to help unite our U.S. and global staff!

- We have a very strong commitment to giving back globally - in fact, it’s one of our values here at WebFX. As a member of our FXFamily, you get to be a large part of that simply by achieving your goals - since 2014, we’ve committed to donating globally through our FXBuilds program. You can learn more about that here !

- When you join WebFX, you don’t just join a company; you join a community! We value all of our team members the same, regardless of their position or where they call home. We truly look forward to learning about you and your background, and we will be there to celebrate the milestones in your life together, no matter how big or small!

What You'll Get

World-Class Training and Ongoing Career Development

- No matter your level of experience, our “Bootcamp” training program is provided for all new WebFX “family members” to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.

- From training with our Award-Winning Sr. Developers, Designers, Marketers, and more to access to countless industry-leading online training resources/courses/tutorials to getting experience with our client base that spans just about every industry you can think of (and then some), our training program is simply unrivaled!

- Training doesn’t stop after your initial training period, we offer career development training and monthly Lunch-and-Learns with our state-of-the-art training amenities to facilitate departmental training, industry-related updates, and more!

- FXLearns program – where you get incentives for taking advantage of our countless industry training resources!

- With a track record of serving over 1,500+ clients, we’ve been able to truly master our processes and procedures, and we’ll train you on them - no need to develop how to do things (unless you want to help us continually improve that process!), because we refuse to ever stagnate, we are always pushing to make those processes 1% better too!

Opportunities for Growth

WebFX has doubled in size over the past 5 years, and merit-based promotional opportunities are abundant if you're meeting or exceeding position performance metrics. We believe in growing and promoting our internal team first and foremost. In fact, 95% of our promotions are internal! All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands.

What’s more, you’re not expected to know it all - we believe in continually striving to be an expert in your subject matter of expertise, so while we will purposely challenge you to grow in your niche, we are a full-service agency that has experts in other departments that handle everything else - from link building, to social media, to web design, and web development. This is done so you can truly master your trade.

We currently have over 40 team members based at our office in Cape Town, and our goal is to continue growing this number!

Learn more about our Cape Town location here!

About the Role

Join the internal marketing team at WebFX as a Marketing Technology Operations Specialist. This role blends technical expertise with digital marketing fundamentals to optimize our data pipeline, lead flow, and technology infrastructure.

• Manage and optimize our marketing technology stack, including Segment CDP, MixPanel, Salesforce, and lead scoring tools.
• Maintain and enhance high-traffic WordPress properties and hosting environments.
• Fine-tune data pipelines and lead flows to improve marketing effectiveness.
• Implement and troubleshoot analytics tracking and reporting systems.
• Perform web administration and system maintenance tasks.
• Act as a technical "fixer" for the marketing team's technology needs.
• Occasionally work in a PM capacity with our internal developers as needed for larger, more complex projects

• 2.5+ years of experience working with similar marketing technology stacks.
• Strong understanding of marketing operations and data management.
• Working knowledge of SEO fundamentals and Google's product suite (GSC, GA4, BigQuery).
• Ability to perform basic JavaScript edits and script implementation on various web properties.
• Experience with automation tools such as Make.com
• Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog).
• Basic understanding of Git/GitHub and understanding of web hosting environments.
• Problem-solving mindset and willingness to learn new technologies

• Experience with CRO tools like Mutiny
• Data enrichment knowledge (Clearbit or similar)
• Interest in AI pair programming using tools like Cursor

This role is perfect for a technical marketer who enjoys the intersection of digital marketing, marketing operations, data management, and web technologies.

Compensation

Negotiable, based on experience

Annual merit-based increases

Working Hours and Location

We're currently looking for full-time team members who are able to work in our Cape Town office and the hours outlined below.

Office Locations:

Cape Town Office : Waterview CI, Century City, Cape Town, 7441, South Africa

Work Hours:

Monday through Thursday: 10:00 AM -7:30 PM SAST

Friday: 10:00 AM - 5:00 PM SAST

Check out our culture on social media:

Instagram

Twitter

Facebook

Please submit a resume or CV (in English) to be considered for this opportunity.

*You don't need to apply more than once, even if you're interested in multiple positions - you can simply let us know! We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation. You can learn more on our website here !

Canonical Cape Town, Western Cape, South Africa

Join to apply for the Junior Marketing Analyst role at Canonical

Canonical Cape Town, Western Cape, South Africa

Join to apply for the Junior Marketing Analyst role at Canonical

Bring your data analytics and data mining skills to a unique team seeking to understand and shape the future of marketing technology. We are interested in technology adoption patterns, the respect of visitors' data and the use of open source in marketing. We are also interested in those marketing data analysts who are curious enough to embrace new technologies and are ready to work with unfamiliar tools, if needed.

The role of a Junior Marketing Analyst at Canonical

Canonical has provided developers with open source since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of innovation, for our customers and for our own martech stack. We're on the look out for a marketing data analyst to join our team and execute on our growth hacking strategy.

The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.

The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

This role sits in the Marketing team reporting to the Growth Engineering Manager.

Location: This role will be based remotely in the EMEA region.

What your day will look like

• Utilise advanced data analytics to grow Canonical's product adoption and market penetration
• Focus on quantitative and qualitative data analytics to find insights and meaningful business outcomes
• Design and conduct experiments with data, visualisation and insights into Canonical's target audiences
• Collaborate with stakeholder teams (Product Management, Engineering, Information Systems, Finance, RevOps, etc) to improve the data and tool ecosystem
• Put in place and maintain systems to ensure teams across the company have self-service access to data dashboards
  
  

• Background in data science, mathematics, actuarial science, or engineering
• Knowledge in advanced statistics, data sciences, coding/scripting languages (Python, JS, etc), and databases (SQL, etc)
• Strength in data analytics and visualisation (Looker Studio, Tableau, Apache Superset, etc)
• Ability to translate business questions to key research objectives
• Ability to identify the best methodology to execute research, synthesise and analyse findings
• Excellent writing and communication skills
• Willingness to examine the status quo and resilient in the face of challenges
  
  

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

Cape Town, Western Cape, South Africa 3 weeks ago

Cape Town, Western Cape, South Africa 1 month ago

Cape Town, Western Cape, South Africa 3 weeks ago

Cape Town, Western Cape, South Africa $1,500.00-$,500.00 2 days ago

Cape Town, Western Cape, South Africa 1,500.00- 1,500.00 3 weeks ago

Cape Town, Western Cape, South Africa 3 weeks ago

Cape Town, Western Cape, South Africa 4 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

SUMMARY/OVERVIEW

The Technical Analyst will be responsible for implementation of client account needs as well as collaborating with other members of the Analytics team to drive all goals, objectives, and initiatives for the Analytics department. An ideal candidate is actively engaged within the marketing analytics world and has a full grasp of changes in the landscape of the modern web – understands why the changes are happening, stays current on updates, and can push themselves to come up with creative solutions to complex problems.

This role reports directly to the Director of Analytics and incorporates an advanced level of Analytics product knowledge and client relationship skills.

PRIMARY RESPONSIBILITIES

• Audit and implement tracking for various marketing tools such as Google Analytics 4, Google Tag Manager, and various marketing pixels.

• Implementation and management of cookie consent banners.

• Deployment and management of server-side tracking via Google Cloud Platform and Google Tag Manager.

• Configuration of performance reports for clients.

• Assist team members with conversion tracking and setup.

• Creation of documentation for new and existing tools in the world of technical marketing.

• Ensure on-time delivery of all reports and deliverables.

• Problem solving and providing recommendations and solutions to complex problems for clients.

ADDITIONAL RESPONSIBILITIES

• Show thought leadership by participating in the creation of various forms of marketing collateral, which include but are not limited to: webinars, company newsletters, blogs, video content, product positioning, etc.

• Other duties as assigned.

KNOWLEDGE & SKILL REQUIREMENTS

• Advanced proficiency (and certification, if applicable) with the following tools:

  • Google Analytics 4

  • Google Tag Manager – must have experience setting up eCommerce for GA4, server-side experience is a major plus.

  • Chrome Developer Tools

  • Microsoft Office and Google Suite applications (Excel, Sheets)

• Comprehensive ability to write code in JavaScript, HTML, CSS, and Regular Expressions

• Technical knowledge of website architecture as well as an understanding of basic web concepts, applications, and frameworks including React and Angular.

• Basic understanding of relational databases.

• Familiarity with SEO and Paid Media and tools and platforms.

• Exceptional communication skills and the ability to seamlessly collaborate internally and externally via multiple channels of communication (chats, video calls, email).

• Strong attention to detail.

• Self-motivated, directed, and an ability to constantly evolve and learn on the job through self-teaching and certification.

• Curious and active learner who seeks out the latest trends in the field.

• Ability to work remotely and independently, have a strong focus on details, and are driven by timelines.

ADDITIONAL SKILLS

• Google Cloud Platform (Cloud Run, BigQuery, App Engine)

• Google Looker Studio

• Cookie Consent Management Platforms (OneTrust, CookieBot, etc.)

• CRM and marketing automation platforms (Hubspot, Pardot)

• CMS platforms (Wordpress, Shopify)

WORKING CONDITIONS

• 100% remote position - anywhere in South Africa

• Work may require occasional weekend and/or out-of-regular hours work

• Utilise advanced data analytics to grow Canonical's product adoption and market penetration
• Focus on quantitative and qualitative data analytics to find insights and meaningful business outcomes
• Design and conduct experiments with data, visualisation and insights into Canonical's target audiences
• Collaborate with stakeholder teams (Product Management, Engineering, Information Systems, Finance, RevOps, etc) to improve the data and tool ecosystem
• Put in place and maintain systems to ensure teams across the company have self-service access to data dashboards
  
  

• Background in data science, mathematics, actuarial science, or engineering
• Knowledge in advanced statistics, data sciences, coding/scripting languages (Python, JS, etc), and databases (SQL, etc)
• Strength in data analytics and visualisation (Looker Studio, Tableau, Apache Superset, etc)
• Ability to translate business questions to key research objectives
• Ability to identify the best methodology to execute research, synthesise and analyse findings
• Excellent writing and communication skills
• Willingness to examine the status quo and resilient in the face of challenges
  
  

Overview

We are seeking a data-driven individual to join our marketing team as a Junior Marketing Analyst. The successful candidate will be responsible for supporting the marketing team by analysing campaign performance, customer behaviour, and loyalty programme data. This role is pivotal in providing insights to inform strategic decision-making and optimize marketing efforts.

Responsibilities:

• Campaign Analysis:
• Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
• Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
• Manage the targeted campaigns calendar.
• Liaise with various departments during the preparation phase (e.g. codes, artwork, copy)
• Prepare comprehensive reports on campaign effectiveness and ROI.
• Customer Analysis:
• Analyse customer behaviour and segmentation data to identify trends and opportunities.
• Understand customer profiles and identify target audiences for specific marketing initiatives.
• Direct Marketing Mailer Performance:
• Monitor email open rates, click-through rates, and conversion rates.
• Analyse email content and design to identify areas for improvement.
• Provide recommendations for optimising email content and frequency.
• Data Management and Reporting:
• Collect, clean, and organize marketing data from various sources.
• Develop and maintain data dashboards and reports for the marketing team.
• Utilize data visualization tools to communicate insights effectively.
• Support Marketing Team:
• Provide data-driven insights to support marketing campaigns and initiatives.
• Assist in market research and competitive analysis.
• Stay up-to-date with industry trends and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Statistics, Business Analytics, or a related field.
• Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
• Proficiency in Excel
• Excellent communication and presentation skills to effectively communicate findings.
• Attention to detail and ability to work independently.
• Basic understanding of marketing principles and concepts.

Digital Marketing Data Analyst Office-Based (Epping, Cape Town)
Drive data-led marketing decisions for high-impact digital campaigns.

Digital Marketing | R20 000 to R25 000 per month | Office-Based in Epping, Cape Town

About Our Client
Our client is a well-established business located in Epping, Cape Town, known for its strong presence in the digital space and commitment to data-driven strategies. With a focus on performance marketing, the company partners with key industry players to deliver measurable results and online visibility. This is a close-knit team that values analytical thinking, collaborative problem-solving, and operational efficiency.

The Role: Digital Marketing Data Analyst
This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You'll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies. The purpose of the role is to ensure that marketing efforts are continuously optimized based on reliable data.

Key Responsibilities

• Design and maintain professional reports and dashboards

• Compile regular reports on paid digital campaigns

• Analyze and interpret data from multiple digital sources

• Identify trends, patterns, and predictive insights

• Make actionable recommendations to improve campaign performance

• Maintain and update internal databases and spreadsheets

• Prepare insightful presentations for internal and external stakeholders

• Collaborate with digital partners to improve online visibility

• Identify new business opportunities through data analysis

About You

• Degree/Diploma in Marketing, Analytics, or a related field, or extensive relevant experience

• Strong analytical skills with excellent attention to detail

• Advanced proficiency in Excel

• Experience working with Google Ads and Google Analytics

• Highly organized, methodical, and able to manage multiple projects

• Team-oriented with strong communication skills

• Experience in project management will be an advantage