35 Consumer Insights jobs in South Africa
Customer Insights Analyst
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Main Purpose
Bringing the customer to life through the application of data and the integration of multiple data sources. Informing customer behaviour through establishing and maintaining customer databases and a full 360 view of the customer. Support the drive to become a customer-led organisation by partnering with key business stakeholders to inform the overall retail strategy and to deliver customer insights, such that business decisions better reflect the prevailing consumer and market behaviors and deliver stronger more profitable customer relationships.
Key Responsibilities
- Through the analysis of internal customer data and integration of market research or other secondary data sources, provide robust, relevant and actionable customer insights to address business questions that will assist in strategic and tactical retail planning. Analysis of both ad- hoc business questions and continuous campaign performance tracking for future optimization.
- Work closely with the buying groups and different business units to ensure that the organization has a thorough understanding of their customers, through the provision of timeous strategic and operational customer reporting and actionable recommendations. Unpacking key KPI’s that align to the business strategy at the time, and takes a holistic approach to customer interactions by providing insights from a single view of the customer perspective to truly drive a data driven business culture.
- Work closely with BI and IT to ensure that reporting frameworks, platforms and KPI’s are relevant and up to date with the view of automating information that is consistently required. Staying abreast of new methodologies to ensure that customer models are kept up-to-date and relevant with a view of integrating streams of data flowing from research, customer transactions, social media feeds and other relevant external and internal customer information.
- Partner with the different teams in the Customer Insights and Advanced Analytics department to assist in driving different strategies in the marketing team and business wide;
- Partner with the Market Research team to support planning, design and implementation of market research initiatives through the understanding of the customer base, but also post research, gather and manage customer research data to integrate with transactional data to inform behavior through a full 360 view of the customer model.
- Partner with the Loyalty and Direct Marketing team through the provision of key metrics that aid the team in measuring the effectiveness of their strategies and growing the Woolworths Loyalty base.
- Represent the Woolworths customer to key stakeholder including senior leadership during the BU strategic planning processes.
- Keep abreast of new technologies and suppliers seeking opportunity for continual improvement of Woolworths’ capabilities to enable better delivery of strategic insights based on business needs and gaps.
- Integrate with selling, operations, digital, BI and other business areas to identify synergies and opportunities across an array of business functions.
Key Competencies
- A 3 to 4 year degree in Business Science/Mathematics/Statistic or a similar 4 year (Hons) degree.
- Minimum 5 years analysis or consultancy experience in retail sector or relevant organisation.
- A minimum 5 years’ experience in an analytical role specializing in strategic insights (research and analytics), data manipulation, interpretation, data mining, advanced analytical solutions & model building and application and report writing.
- Experience in data mining and working with large databases.
- Strong ability to be able to query, structure, clean and extract data for analysis (i.e. SQL/Python). Experience working in big data cloud environments and knowledge of cloud based analytical environments (such as AWS).
- Knowledge of data manipulation & visualisation software: Qlikview, QuickSight, QlikSense and Tableau.
- Experience in customer analytics in a large business environment.
- Strong analytical skills and knowledge of analyzing information and interpreting/translating it into non-technical, commercial recommendations.
- Ability to turn data into actionable intelligence and insights.
- Advanced MS Excel and MS PowerPoint skills.
- Knowledge of database segmentation.
- Business acumen: Proven understanding of business environments and processes.
- Ability to apply techniques in a practical way within a business environment.
- Excellent communications skills: ability to interact effectively with colleagues at all levels of the organization.
- High attention to detail.
- Strong planning and organizational skills.
- Ability to work on multiple projects simultaneously.
- Self-motivated.
- Conceptual and Problem solving ability.
- Process thinking ability.
- Research supplier relationships and networks advantageous.
- Excellent critical thinking skills.
- Teamwork: proactively establish and maintain effective working team relationships with all stakeholders.
“As a proud South African brand, Woolworths is committed to transformation. Meeting our employment equity goals will be taken into account in our recruitment decisions”
#J-18808-LjbffrCustomer Insights Specialist
Posted 14 days ago
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Stay vigilant. Santam has been made aware of a malicious e-mail instructing policyholders to claim a refund within 24-72 hours. This is a scam, Santam will only communicate through their broker or official channels. Learn more.
A position of Customer Insights Specialist for our Partner Solutions business which exists in the Santam Experience team – the position could be based in either Sandton or Tygervalley.
The purpose of the Customer Insights Specialist is to oversee and enhance all aspects of a customer's interaction with a company, ensuring a positive experience throughout their journey, from initial contact to post-purchase. They focus on improving customer satisfaction, loyalty, and advocacy by analyzing feedback, collaborating with cross-functional teams, and developing strategies to meet and exceed customer expectations. The role also extends to managing and implementing the voices of experiences (VOX) Programme in order to make informed decisions about our business in the interests of our stakeholders based on real-time data.
To help us capture how our customers feel about our business, product, or service, giving us insights that can help us create a stronger customer experience.
The successful incumbent would also need to maintain a close partnership with other teams who collect customer feedback and produce insights like brand perception.
What will make you successful in this role?- Drive a comprehensive Customer Insights strategy including ownership of tools used
- Drive strategies and execution of plans to advance customer advocacy across channels
- Develop standard processes for measuring insights across journey steps and customer success
- Share the Voices of the Experience (Customer, Employees, Broker, and Suppliers) with executive leadership within the organisation
- Merging all insights across the business and using them to provide comprehensive insights across all functionalities.
- Develop and deepen an understanding of VOX, journey mapping, and insights, products, and offerings to ensure the effective delivery of insights
- Develop and leverage partnerships, both internal and external, and use networks to maximize and meet business goals
- Drive the development of customer insights to make positive changes that will positively affect the customer experience across channels
- Prepare reporting and presentations for different levels of management sharing insights and recommendations on changes to potentially improve products and services.
- Share VoX results with leadership teams to confirm and/or reinforce overall drivers of the customer experience and provide actionable recommendations for both product and service improvements
- Establish cross-functional relationships at the executive and individual contributor levels across different departments/groups to develop a customer survey plan that is aligned across organized customer communications
- Compile reports detailing all metric performance analysis, and continuous improvements for the current suite of survey tools
- Drive a comprehensive Voices of the Experiences strategy, Journey Mapping, etc., including ownership of VOX and JM Tools survey and mapping platforms
- Project manage the development of surveys, analysis, and continuous improvements for the current suite of survey tools
- Identify customer insights and key drivers of negative and positive customer experience based on analysis of both relationship (NPS) and transactional surveys and other feedback sources
- Conduct research within internal teams or with external partners to understand the customer and partner journey
- Make recommendations for operational improvements by analyzing quality performance
- Collaborate across Santam Group business units to develop the ‘What good looks like’ models
- Bachelor’s or Master’s degree in business administration, research, psychology, economics, or a business-related field.
- Net Promoter Certification is advantageous
- 5 -8 years of progressive responsibility for Customer Insights program methodologies, both qualitative and quantitative
- 5+ years of experience specifically on Insight or Customer Experience teams, delivering insights and analytics to various teams, as well as senior partners
- Proven experience implementing new customer experience processes and standards
- Experience managing and performing in-depth analytics including combining survey research with transactional data to perform trend/correlation analysis
- Familiarity with CRM and D365 Customer insights model
- Prior experience with various voices of the customer service providers, e.g. Smoke, Qualtrics, Plus94, D36D or similar survey analytics platform is desired.
- Demonstrated passion for Customer Experience and acting as an advocate for customers
- Experience in analyzing and interpreting a mix of qualitative and quantitative data, constructing compelling narratives, and providing recommendations on complex topics
- Experience applying statistical techniques and working knowledge of statistics concepts.
- Experience designing and developing Tableau reports
- Shown experience delivering customer insights that drive key performance metrics
- Experience in impact modeling, regression analysis, cluster/factor analysis
- Strong critical thinking, influencing, and relationship management skills
- Excellent written and communication skills
- Able to work, prioritize and lead multiple initiatives simultaneously with minimal supervision
- Excellent verbal presentation and written communication skills including the ability to deliver presentations to senior and executive management
- Proficiency with various survey techniques including focus groups, large scale primary research surveys, and survey panels (advanced level)
- Comfortable working through large data sets of information and aligning data across systems and sources
- Strong project management and change management skills
- Advanced MS Excel / PowerPoint experience
- High competency in surveying principles and methodologies
- Customer centric
- Effective relationship building skills and ability to liaise with stakeholders at all levels, internal and external
- High confidence, self-driven individual who can remain calm and focused under pressure
- Facilitation of workshops, decision-making, and actions to enable teams to agree on next steps
- Ability to effectively deal with conflict situations
- Ability to be organized while working in a complex, fast-paced and dynamic environment
Cultivates innovation - Contributing through others
Customer focus - Contributing through others
Drives results - Contributing through others
Collaborates - Contributing through others
Being resilient - Contributing through others
About The CompanySantam is committed to diversity, inclusion, and belonging. As an equal opportunity employer, we encourage applications from candidates of all backgrounds, including persons with disabilities. We are dedicated to neuro-inclusivity and fostering a workplace where everyone can thrive. If you require accommodations during the recruitment process, please let us know—we’re here to support you.
#J-18808-LjbffrCustomer insights specialist
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Customer insights specialist
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Customer/Learner Insights Analyst - Digital Learning
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Start Date: September 2025
Reports to: Manager of SX Team
Positions Available: 1
Your Mission
We're looking for a data-fluent CX specialist to help us optimise and scale the end-to-end learner experience across our Career Accelerator programmes.
This role sits at the intersection of data analytics, customer experience, and operational optimisation. You'll use insights to uncover pain points, test solutions, and implement improvements that directly impact learner progression, satisfaction (CSAT), and completion.
This is not a research, design, or delivery support role. It's about building repeatable systems and driving measurable improvements through evidence-led decision-making.
You'll work closely with Product, Delivery, and Success teams to drive outcomes that are intentional, trackable, and scalable.
What Your Day To Day Will Look Like
Own and Optimise the Learner (Customer) Journey
- Audit onboarding, orientation, and milestone touchpoints to find and fix friction points.
- Implement scalable changes to improve learner confidence, satisfaction, and completion.
- Ensure interventions align with our "Careers First" value proposition.
- Monitor, analyse, and report on key learner metrics (CSAT, progression, engagement, recommencement).
- Build dashboards and reports to inform decision-making at all levels.
- Interpret behavioural and sentiment data to identify trends, risks, and opportunities.
- Translate insights into targeted interventions, process improvements, and system enhancements.
- Own Success-related OKRs and KPIs, ensuring we hit our benchmarks across progression, CSAT, and completion.
- Report on learner performance and CX effectiveness to senior stakeholders.
- Partner with internal teams to align support models and delivery experiences.
- Design the learner support experience for new launches, using past insights to reduce friction.
- Build feedback loops and early-warning systems to surface learner challenges fast.
- Create playbooks and templates for scaling success across future cohorts.
What you'll need to succeed
Must-Have Skills And Experience
- Proven experience using data to identify, prioritise, and implement CX or operational improvements
- Strong analytical skills and fluency with dashboards, survey data, and behavioural metrics
- Demonstrated ability to translate insights into measurable actions
- Experience working cross-functionally with teams like Product, Ops, or Strategy
- Comfortable owning KPIs and reporting on performance to leadership
- Experience in digital education, bootcamps, L&D, or a fast-paced start-up or scale-up
- Familiarity with metrics like CSAT, NPS, recommencement, or learner engagement
- Hands-on experience with customer journey optimisation tools or survey platforms
- Experience scaling processes in a high-growth, high-change environment
- Data-driven - You don't just surface problems; you use evidence to fix them.
- Outcome-oriented - You focus on what works, not just what's been done before.
- Process-focused - You're motivated by building scalable systems that improve the customer experience.
- Collaborative - You love working across teams to improve what learners experience day-to-day.
- Proactive - You see what's coming and solve it before it becomes a problem.
This role is not suitable for applicants coming from an L&D, HR, Learning Design, or UX/UI background. #J-18808-Ljbffr
Customer/Learner Insights Analyst - Digital Learning
Posted 14 days ago
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Your Mission
As a CX & Insights Specialist, your mission is to own, optimise, and scale the end-to-end customer (learner) experience across FourthRev's Career Accelerator programmes, using data, insight, and strategic thinking.
Location: UK, Europe, South Africa
Start Date: August 2025
Reports to: Manager of Student Success
Position Level: Mid
Positions available: 1
Your Mission
As a CX & Insights Specialist, your mission is to own, optimise, and scale the end-to-end customer (learner) experience across FourthRev's Career Accelerator programmes, using data, insight, and strategic thinking.
This role is perfect for someone who thrives at the intersection of customer experience, digital education, and operational excellence. You will use data to identify what drives learner satisfaction, progression, and outcomes and then design and implement scalable improvements to our systems, processes, and support journeys.
You'll collaborate across Product including Delivery, Student Success, and Operations to ensure every learner is not only supported but empowered, with experiences and touchpoints that are intentional, measurable, and impactful.
This role sits alongside two existing Lead Success Managers and will drive strategic innovation across new programmes, projects, and learner insights, helping the Success Team evolve and scale as we expand our Careers Accelerator portfolio.
This is not a support or delivery role with team management responsibilities. It's a strategic, individual contributor position focused on improving the effectiveness and efficiency of our learner journey, using data and insights to design for success.
What You'll Do 2. Use Data to Drive Decisions and Processes 3. Champion Learner Outcomes, Satisfaction, and Metrics 4. Drive Innovation and Operational Excellence in New Programme Launches
- Own and Optimise the Learner (Customer) Journey
- Refine the learner journey across onboarding, orientation, programme milestones, and completion for both continuous improvement and new initiatives
- Identify pain points and opportunities through qualitative and quantitative data
- Design and implement scalable improvements that increase progression, satisfaction (CSAT), and completion
- Ensure every learner interaction reflects FourthRev's commitment to careers-first, outcomes-driven learning
- Monitor key metrics across CSAT, progression, engagement, and learner sentiment
- Work with our Delivery teams to extract insights, create dashboards and drive data driven managerial decision making
- Translate insights into clear, actionable improvements for learner communications, systems, or processes
- Build processes that are lean, repeatable, and responsive to learner needs
- Collaborate with Product and Programme teams to ensure alignment between delivery models and support experience
- Define and own student success OKRs and KPIs across retention, satisfaction, progression, and career outcomes
- Lead the analysis of learner sentiment, survey results, engagement, and completion data, creating insights that shape interventions and enhancements
- Regularly report on performance to leadership and cross-functional teams, driving accountability and iteration across the learner experience
- Design and implement impactful interventions to address emerging learner needs, pain points, or blockers
- Lead the student success strategy implementation for new programme launches, ensuring alignment with market positioning, learner personas, and delivery models
- Collaborate with cross-functional teams as needed to ensure launch-readiness from a student success perspective
- Build feedback loops to capture early learner experiences, identify friction points, and iterate support models rapidly
- Create scalable playbooks, templates, and support structures for future programme rollouts across markets and learner segments
What You'll Bring
Must-Have Skills And Experience
- Demonstrated experience improving customer, user, or learner journeys using data
- Proven ability to design and implement process or service improvements that drive measurable outcomes
- Strong analytical skills, comfortable working with data including surveys, dashboards, funnels, and behavioural insights
- Experience in a role focused on customer/learner experience, CX design, programme operations, or strategy/insights
- Fluency in working cross-functionally with Product, Delivery, Ops teams
- Experience in digital education, bootcamps, L&D, or a fast-paced start-up or scale-up
- Understanding of learner engagement and progression metrics (CSAT, NPS, completion, etc.)
- Experience launching or scaling new programmes, services, or customer segments
- Exposure to customer journey mapping tools, survey design, or CX frameworks
- A systems thinker who's always asking: How can this be improved? What is this data telling us?
- Comfortable operating independently and making recommendations backed by evidence
- Passionate about learner or customer success, but not in a reactive support sense
- Outcome-oriented, you focus on what will actually improve the experience, not just track it
- Curious, data-literate, and motivated by real-world impact
- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Customer Service
- Industries IT Services and IT Consulting
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#J-18808-LjbffrBrand Marketing Insights & Research Specialist
Posted 20 days ago
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Listing reference: sanbs_002446
Listing status: Online
Apply by: 22 September 2024
Position summaryIndustry: Non-Profit & Voluntary Sector
Job category: Market Research and Analysis
Location: Roodepoort
Contract: Permanent
Business Unit: Constantia Kloof
Remuneration: R 606,988.00
EE position: No
IntroductionTo execute the company brand strategy through implementing various brand programs and events and understanding, translating and monitoring the brand policy. To provide assistance with the coordination of the national marketing activities according to the annual marketing plan. Support donor insights and research functions.
Key Performance AreasKPA 1: Brand Plan Prepared For SANBS Incorporating The Brand Needs As Identified In The Strategy
- Prepare a brand and visual plan and time-table of events for the department in conjunction with the Marketing and Brand Manager and Senior Manager: Marketing Communication and Brand. Identify new opportunities to increase brand awareness and submit motivations to the Marketing and Brand Manager.
- Promoting the brand image of SANBS by planning and implementing corporate SANBS promotional, brand, and product events and exhibitions to strengthen SANBS’ brand identity.
KPA 2: Maintain Brand Integrity for SANBS
- Facilitate the conducting of brand audits, identify trends, recommend corrective measures to enhance the brand and follow up and report on implementation.
- Act as a link between SANBS and external vendors to ensure brand integrity.
- Maintain and update the brand manual and distribute it to all stakeholders.
- Implement and maintain visual and perception branding according to parameters set in the branding manual and research results.
- Monitor all branded intents (e.g. signage, marketing posters and pamphlets) to ensure they are up to date in accordance with corporate branding – reporting on deviations so that corrective action can be taken.
- Coordinate the national marketing activities according to the annual marketing plan.
KPA 3: Support donor insights and research functions
- Assist and support with the development of brand and customer satisfaction surveys (Brand Tracker, Net Promoter score surveys) to assess the perceptions and needs of donors and understanding of the products and services and distribute intelligence gathered to relevant internal stakeholders.
- To execute the company brand strategy through implementing various brand programmes and events and understanding, translating and monitoring the brand policy.
Cognitive
- Analytical Thinking and Attention to Detail
- Innovation and Creativity
- Computer Literacy
- Brand management
- Problem Solving
- Planning, Organising and Monitoring
Personal
- Excellence Orientation
- Flexibility / Adaptability
- Self Management
- Ethical Behaviour
Interpersonal
- Knowledge Sharing
- Relationship Building
- Ethical Behaviour
- Teamwork
- Communication
Professional Technical
- Building and Living the Brand
- Motivating People
Education
- Diploma / Degree in Communication / Marketing or related field.
Experience and Knowledge Requirements
- 2 years’ experience in a Branding and events management environment.
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Brand marketing insights & research specialist
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Product Manager (Customer, Platform & Insights) at The Foschini Group
Posted 14 days ago
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Package & Remuneration
JOB DESCRIPTION
Key Responsibilities:
- Drive the continued vision, roadmap, and direction for the Customer Data Lakehouse and Applications, Integrations, and Interfaces
- Lead the planning, scoping, and prioritization of projects to achieve all our goals
- Manage the delivery of the CDL and associated projects
- Build and standardize templates and processes for functional requirements, use case validations, and data specifications
- Gather requirements, determine features and their priority, write product specs, use cases, refine feedback, help write test plans, manage the backlog, and delivery
- Represent the team with partners and senior company leaders to align resources and prioritization
- Promote enterprise-wide adoption of Customer Data Lakehouse
- Educate teams on Customer Data Lakehouse and applications/use cases
- Foster an environment that enables the Customer Data Lakehouse Engineering team to build quickly while maintaining a high standard for quality - Agile Delivery Model
- Own and drive the data strategy for the Customer team
- A bachelor's degree, ideally in a technical discipline, or equivalent work experience
- 5+ years of experience as a Product Manager
- Project Management Experience
- 3 years of experience building Data Infrastructure and/or CDLs
- 5+ years of experience working with engineering teams in a fast-paced environment, demonstrating the ability to juggle multiple projects, stay organized, and prioritize deadlines effectively
- Knowledge of modern Data Infrastructure and related processes
- Solid knowledge of Growth/Marketing use cases and related technologies
- Experience with customer empathy and experience shaping product direction and execution based on customer needs
- Previous experience in CDP/CDL, data-driven marketing, analytics, and digital transformation.
- Proven work experience in data, data architecture and data modelling.
- Proven track record of managing successful CDL initiatives and delivering capabilities that drive business growth.
- Knowledge of modern data architecture and best practices, you have experience developing, testing, and deploying APIs and web applications that use external platforms, cloud services, and APIs.
- Strong analytical skills and data-driven decision-making capabilities, with the ability to translate complex insights into actionable strategies and initiatives
- Excellent communication and stakeholder management skills, with the ability to influence cross-functional teams and build consensus around product priorities and trade-offs
- Ability to set strategic direction and drive execution through collaboration with a cross-functional team.
- Excellent communication and strong interpersonal skills to facilitate complex concepts and stakeholders' meetings.
- Highly adaptable to change and an excellent team player with the ability to influence and negotiate.
- Action Oriented - readily takes on new challenges and opportunities with a sense of urgency and eagerness
- Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner
- Courage - confronts and tackles challenging situations with courage
- Decision Quality - consistently makes timely, well-rounded and informed decisions
- Ensures Accountability - takes accountability and ensures others are held to account on agreed upon performance targets
- Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
- Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives
- Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth
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ABOUT US
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
Are you with us?
ABOUT THE TEAM
At TFG, technology is the silent engine behind fashion, financial services, and our factory floors. Our Infotec team builds the platforms that power over 3,600 stores and millions of customer moments. From cloud-native retail applications to AI/ML deployments, we solve real-world retail (Email Address Removed)her you love engineering, data, architecture, or innovation at the edge-we have room for your kind of talent. Let's build something enduring together. #J-18808-Ljbffr
Product manager (customer, platform & insights) at the foschini group
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