11 Brand Strategy jobs in South Africa

• Develop and execute 360° marketing strategies
• Drive digital campaigns (SEO, SEM, social media)
• Lead cross-functional collaborations to enhance brand equity
• Analyse market trends and identify growth opportunities
• Oversee e-commerce initiatives and paid media
• Mentor and lead a high-performing team
• Manage marketing budgets for maximum ROI

• Bachelor’s degree in Marketing
• 8+ years in marketing, with 3+ years as a Digital Marketing Manager in FMCG retail

Join to apply for the Strategic Marketing Program Lead role at EyeCarePro

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Cape Town, Western Cape, South Africa

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Job Openings Strategic Marketing Program Lead

About The Job Strategic Marketing Program Lead

Join an Award-Winning Digital Marketing Team

About National Strategic Group

National Strategic Group is a forward-thinking marketing division dedicated to driving growth and innovation for businesses in the optometric industry and beyond. We pride ourselves on creating high-impact campaigns, building scalable systems, and blending traditional marketing expertise with the latest digital strategies.

Our culture is built on accountability, curiosity, and results-driven collaboration. We value leaders who can balance big-picture strategy with fast-moving execution, driving initiatives that shape the future of our business and deliver measurable results.

About The Role

We're seeking a Strategic Marketing Program Lead based in South Africa to execute visionary marketing campaigns that deliver impact quickly and consistently. Reporting directly to the CEO, this role is at the center of our marketing engine, managing high-profile launches, strategic funnels, and large-scale campaigns with precision and creativity.

The ideal candidate is a strong operator who can connect strategy to action, align cross-functional teams, and bring clarity and quality to every initiative. This role requires exceptional marketing instincts, sharp project management skills, and the ability to drive momentum through people, processes, and platforms.

Key Responsibilities

• Campaign & Launch Execution
• Oversee all deliverables for the Book Launch, Software Launch, and Marketing Services funnel.
• Transform visionary ideas into actionable plans with clear timelines, owners, and deliverables.
• Partner with sales and other teams to ensure aligned execution across channels and collateral.
• Marketing Funnel Management
• Build and optimize campaigns across the entire funnel, from awareness to conversion.
• Analyze funnel performance, identify weaknesses, and adjust campaigns to maximize impact.
• Create key assets such as nurture sequences, landing page briefs, lead generation tools, and sales enablement materials.
• Quality Control & Brand Consistency
• Review all marketing outputs (copy, visuals, design) to maintain high standards.
• Ensure consistent messaging and branding tailored to professional optometric audiences.
• AI-Enhanced Workflows & Team Management
• Integrate AI tools (ChatGPT, Jasper, Midjourney, etc.) to accelerate content and campaign execution.
• Lead and mentor 3 internal team members while managing a network of freelancers and contractors.
• Build scalable systems and repeatable processes for increased efficiency.
• Marketing Operations & Cross-Team Delivery
• Maintain campaign momentum with precise task management, deadline tracking, and team accountability.
• Collaborate across creative, tech, content, and sales teams to eliminate bottlenecks and drive outcomes.
• Use tools like Notion, Airtable, and Slack to create visibility and streamline operations.
  

• 5+ years in marketing program management, growth marketing, or campaign operations (experience in startups or fast-paced environments preferred).
• Strong marketing instincts and the ability to evaluate creative output for quality and impact.
• Proven success running multi-channel campaigns, including email, content, paid, and web assets.
• Deep knowledge of funnels, lead generation strategies, and conversion optimization.
• Ability to lead launches independently with urgency and polish.
• Skilled at leveraging AI tools to extend capacity and accelerate workflows.
• Demonstrated success managing small teams and external contributors.
• Highly organized, detail-oriented, and capable of thriving in a fast-moving environment.
  
  

• Location: South Africa (remote work).
• Full-time availability, with flexibility to align with key team members in other time zones.
• Must have:
• A reliable, high-speed internet connection.
• A professional, quiet workspace.
• Personal computer and required work equipment.
  

• Be a key driver in high-profile launches and marketing initiatives that shape our growth trajectory.
• Join a company that blends creativity, data-driven strategy, and cutting-edge tools.
• Work in a dynamic, fast-paced environment with opportunities for professional growth.
• Collaborate with a talented, supportive, and forward-thinking team.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Marketing Services

Referrals increase your chances of interviewing at EyeCarePro by 2x

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Dream Hotels & Resorts live by their 8 core values. Our team is dedicated to being reliable and accountable, fostering empathy to understand others' feelings and collaboratively find solutions, and prioritizing sustainability in environmental, financial, and social aspects. Rooted in humanity, trust, dynamism, excellence, and joy, we celebrate diversity, prioritise integrity, embrace creativity, pursue quality, and foster a joyful work environment to connect people with our surroundings and each other. These play a part in our day-to-day decision making & operational requirements.

Job Overview:
The Strategic Sales and Marketing Director is responsible for driving revenue growth and market share through the development and execution of integrated sales, marketing, and strategies across the hospitality portfolio.

This role leads and aligns cross-functional teams in sales, marketing, revenue management, digital, and brand to ensure the delivery of performance targets while strengthening brand positioning, customer engagement, and long-term business value.

Responsibilities:

Strategic Leadership & Growth

• Develop and execute a comprehensive strategy aligned with the groups business objectives and market opportunities.
• Set revenue, occupancy, ADR, and market penetration targets across all hospitality assets (hotels, resorts, and timeshare).
• Identify new revenue streams, business partnerships, and growth channels including B2B, direct-to-consumer, and digital platforms.
• Oversee budgeting, forecasting, and performance reporting for all sales and marketing functions.

Sales Leadership

• Drive strategic sales plans across segments (corporate, MICE, leisure, FIT, OTA, travel trade).
• Manage key account relationships and partnerships to grow revenue and repeat business.
• Lead and support sales teams across regional offices, ensuring alignment, performance metrics, and incentive structures.
• Identify and capitalise on regional and international market opportunities.

Marketing & Brand Strategy

• Lead brand strategy and marketing execution to elevate brand awareness, customer loyalty, and market differentiation.
• Oversee the development and execution of multi-channel marketing campaigns (digital, social, CRM, content, PR, and above-the-line media).
• Champion innovation in guest engagement, personalisation, and storytelling.
• Monitor market trends, customer insights, and competitor movements to inform strategy.

Digital & Revenue Optimisation

• Collaborate closely with Revenue Management and E-commerce to optimise pricing, inventory, and online sales performance.
• Oversee performance marketing, SEO/SEM strategies, and digital conversion funnels.
• Leverage CRM, loyalty programs, and data analytics to drive customer retention and lifetime value.

Product Optimisation

• Ensure alignment between the product offering, guest experience, target markets, and the relevant sales and marketing channels.
• Guide product development and refinement to meet evolving market needs.

Cross-Functional Collaboration

• Work in partnership with Operations, Finance, Business Development, and HR to ensure alignment on business goals; bringing cross-functional collaboration with a results-driven mindset.
• Contribute to new property openings, refurbishments, or product repositioning initiatives from a commercial lens.
• Ensure effective communication and reporting to board and executive leadership.

Qualifications and Experience

• Bachelors degree in business, Marketing, Hospitality Management or related field (MBA preferred).
• 10 - 15 years of progressive leadership experience in sales, marketing, or commercial functions within the hospitality industry.
• Proven track record of delivering revenue growth, market expansion, and brand success.

Location: ZA, GP, Johannesburg, Baker Street 30

The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

• First- or Post Graduate Degree in Marketing or related field
• 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
• 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans

Join to apply for the Marketing Manager role at Mediboost

Join to apply for the Marketing Manager role at Mediboost

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Join Our Digital Marketing Agency as a Marketing Manager : Help Empower Healthcare Professionals Across Australia with Your Skills!

Monthly Salary: 80,000 ZAR

About Mediboost:

Mediboost is a patient growth marketing agency, founded and based in Australia, with a proven track record of rapidly scaling dental practices. We successfully manage 100+ dental and medical campaigns across Australia, with a global team of experts collaborating to deliver top-tier results.

We specialize in helping dental practices grow through highly targeted online strategies, including website development, SEO, Google Ads, Meta Ads, and copywriting . As we continue our expansion, we are seeking an experienced Marketing Manager to lead our marketing teams and drive outstanding performance for our clients.

Role Overview:

The Marketing Manager will be responsible for overseeing and optimizing the performance of multiple marketing departments, ensuring seamless alignment with business objectives, and executing high-quality campaigns that drive measurable growth. This role demands a strategic leader with a strong communication and analytical mindset, excellent team management skills, and a results-driven approach to marketing execution. A friendly demeanor, to match our friendly culture is a plus!

Key Responsibilities:

• Collaborate with Website Development, SEO, Google Ads, Meta Ads, and Copywriting team leads to ensure seamless coordination and efficiency across departments.
• Develop and execute comprehensive marketing strategies that drive client success and agency growth.
• Set clear KPIs and performance targets for each department and regularly track progress.
• Continuously optimise processes to improve efficiency and campaign effectiveness.
• Stay updated on industry trends and best practices in digital marketing, applying insights to optimize campaign performance.

Team Management & Development

• Provide mentorship and guidance to team leads and specialists, fostering a culture of accountability and continuous improvement.
• Oversee team hiring, onboarding, and training, ensuring we attract and retain top talent.
• Conduct regular performance evaluations and implement professional development plans for team members.
• Establish clear communication and collaboration processes between teams.

Client & Campaign Management

• Ensure marketing campaigns align with client goals and objectives, are data-driven, and deliver measurable ROI.
• Oversee client strategies working closely with account managers to ensure marketing activities meet client goals and objectives.
• Review and approve high-priority campaigns, creatives, and messaging to maintain high-quality standards.
• Diagnose performance gaps for underperforming campaigns and implement high-impact solutions to maximize results.
• Develop reports and presentations to update stakeholders on marketing performance.

Budget & Performance Optimisation

• Oversee marketing budgets across SEO, PPC, and paid social campaigns, ensuring efficient resource allocation.
• Analyse campaign data to identify opportunities for optimisation and scalability.
• Implement marketing automation tools and processes to enhance efficiency.

Qualifications & Experience:

• 5+ years of experience in digital marketing management.
• Must have prior experience in a Digital Marketing Agency
• Strong expertise in SEO, Google Ads, Meta Ads, website development, and copywriting .
• Proven leadership experience, managing multi-functional marketing teams.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Experience working with project management tools (e.g., Asana, Trello, Monday.com).
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced environment and adapt to changes.

What join Mediboost:

• Competitive monthly salary of 80,000 ZAR
• Join a passionate team dedicated to delivering real growth for our clients.
• Lead and shape marketing operations in a dynamic leadership role.
• Thrive in a collaborative, remote-first culture that values innovation and autonomy.
• Competitive salary with opportunities for career growth.
• Fitness subsidy for 12 months to support your well-being.
• Birthday leave , so you can celebrate and enjoy your special day off!
• We observe local public holidays, allowing team members to rest and celebrate their national holidays.
• 15 Annual leave days, ensuring team members have time to relax and recharge.

Start Early, Finish Early!

We work on Sydney time (AEDT), so you’ll be starting early in South Africa.

Pick the shift that works best for you:

Option 1:

Option 2:

Perfect for early risers who enjoy having their afternoons free!

If you’re a results-driven marketing leader with a passion for digital strategy and team management, we’d love to hear from you! Apply today!

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing, Strategy/Planning, and Project Management
• Industries Marketing Services and Information Technology & Services

Referrals increase your chances of interviewing at Mediboost by 2x

Get notified about new Marketing Manager jobs in South Africa .

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Cape Town, South Africa

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst II, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across programs and verticals(similar degrees offered across multiple partners, e.g. MBAs). The Analyst II, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Partnerships, etc.) across programs with moderate complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Program Management and Monitoring:

• Actively manages the marketing spend of 2-3 moderate to high complexity and revenue impact 2U programs
• Uses data to flag risks and opportunities within programs/verticals, proactively suggests strategy to improve using statistics and analytical methods
• Identifies and executes upon strong/weak spend opportunities with direction from management
• Reports on pacing performance to leadership
• Works cross-functionally to create and execute new media campaigns, troubleshoot data issues, and provide program data to stakeholders

Analysis:

• Soundly speculates upon projected conversion of marketing tactics and likely ROI of spend for programs/verticals within scope
• Performs analysis on program health and identifies trends impacting KPI’s, and highlights key discrepancies versus expectations to leadership
• Performs ad-hoc analysis as needed to support the larger team
• Acts as subject matter expert in 1+ key team functions

Planning:

• Works with leadership to set the monthly paid digital marketing strategy and budget for 2-3 2U programs
• Creates deliverables conveying detailed marketing plan on a monthly basis
• Effectively articulates monthly marketing plan to leadership and makes necessary edits based on feedback

Project Management:

• Responsible for successful and timely completion of both BAU and ad-hoc projects through collaboration with leadership
• Owner of several key reporting/functional projects on behalf of the team
• Influences cross-functional teams to deliver material needed to complete projects
• Go-to owner of 1 or more business-critical projects

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 3-5 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

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At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

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In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

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Cape Town, South Africa

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Senior Analyst, Marketing Strategy and Analysis is responsible for the monthly digital marketing budget and projected return on investment across a portfolio of online executive education programs. The Senior Analyst, Marketing Strategy and Analysis will be directly responsible for managing a portfolio of paid tactics (Facebook, LinkedIn, Search, etc.) across programs with high complexity and revenue impact for the business. This role has ownership of day-to-day optimizing of the health of programs within purview against KPI’s and is responsible for accurate management of spend.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of online short courses within the executive education business line
• Accountable for proactively problem solving on key program/vertical challenges
• Uses strong understanding of program audience segmentation to drive growth
• Actively identifies and executes testing with clear hypothesis and learning agenda
• Uses statistics and analytical methods to strategically approach programs within scope

Planning and Execution:

• Owns program budget and marketing tactic management for high-impact programs/verticals
• Creates and soundly articulates monthly marketing plan to leadership featuring both short-term and long-term strategic thinking
• Soundly speculates upon projected conversion of paid tactics and likely ROI of marketing spend for programs/verticals within scope
• Identifies and executes upon strong/weak spend opportunities with limited direction from management
• Dynamically and impactfully updates marketing plan using real-time data

Project Management:

• Responsible for successful and timely completion of both BAU and high-impact projects including new program launches through collaboration with Manager
• Go-to owner of 2 or more business-critical projects
• Influences other teams to deliver projects critical to program growth or health

Things That Should Be In Your Background:

• Bachelor’s degree (from a business, economics, or math related field is a plus)
• 4-7 years of experience in marketing, analytics, or relevant business using data to solve problems
• Working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Looking for the opportunity to set business strategy
• Keen interest in digital marketing (prior experience a plus, but not required)
• Adept at problem solving and can balance creativity with analytical skills
• Strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• Ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U LLC has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

Create a Job Alert

Interested in building your career at 2U? Get future opportunities sent straight to your email.

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Diversity and Inclusion at 2U *

Woman

Man

Non-Binary / Trans Non-Binary / Genderqueer

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At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

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In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

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This role requires being in the Cape Town office 2-3 days per week. Are you comfortable with this hybrid expectation? * Select.

Cape Town, South Africa

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Analyst, Marketing Strategy and Analysis is responsible for supporting digital marketing budget management and performance reporting across 2U’s online programs. The role focuses on optimizing paid marketing tactics (e.g., Facebook, LinkedIn, Partnerships) and generating actionable insights to improve program health. The Analyst will work closely with senior team members to analyze performance data, execute test strategies, and provide marketing recommendations aligned with KPIs and ROI targets.

Responsibilities Include, But Are Not Limited To:

Analysis:

• Actively manages the marketing spend of assigned programs.
• Monitor and report on marketing performance metrics for assigned programs.
• Identify trends, troubleshoot underperformance, and provide data-driven insights.
• Support segmentation analysis to understand audience behavior and program dynamics.
• Assist in the development and interpretation of A/B testing and performance experiments.
• Use data tools such as Excel, SQL, or visualization platforms (Tableau preferred) to deliver actionable reports.

Planning and Execution:

• Manages monthly marketing plans and campaign spend across selected programs.
• Track budgets and contribute to projections of marketing ROI.
• Coordinate with cross-functional teams to support marketing campaigns.
• Proactively recommend budget reallocations based on real-time data.

Project Management:

• Participate in new program launches and ongoing marketing projects.
• Coordinate timelines, gather inputs, and ensure data readiness for projects.
• Provide analytical support for cross-team initiatives tied to program success.

Things That Should Be In Your Background:

• Has a Bachelor’s degree (from a business, economics, or math related field is a plus)
• 1-3 years of experience in marketing, analytics, or relevant business using data to solve problems
• Has a working knowledge of Excel, and some previous exposure to SQL or other databases
• Experience working with media engines, such as Adwords, web analytics tools, such as Google Analytics, and data visualization tools, such as Tableau preferred.
• Is looking for the opportunity to set business strategy
• Has a keen interest in digital marketing (prior experience a plus, but not required)
• Is adept at problem solving and can balance creativity with analytical skills
• Has a strong work ethic and doesn’t accept complacency
• Demonstrates proactive thinking – always seeking ways to do something better
• The ability to multi-task, stay organized and evaluate priorities on an ongoing basis

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: .

About 2U LLC

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U LLC. Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at edX.org.

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

2U is strongly committed to diversity within its community and especially welcomes applications from South African citizens who are members of designated groups who may contribute to Employment Equity within the workplace and the further diversification of ideas. In this regard, the relevant laws and principles associated with Employment Equity will be considered when appointing potential candidates. We are required by law to verify your ability to work lawfully in South Africa. 2U requires that you submit a copy of either your identity document or your passport and any applicable work permit if you are a foreign national, along with an updated curriculum vitae.

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Prefer not to answer

At 2U, we are committed to an inclusive hiring process. To ensure the promotion of equal opportunities, it's important for 2U to ensure we address employment equity and affirmative action in our business. It's to this end that we request your feedback in terms of your representation.

This aims to support 2U in creating opportunities for attracting, training and developing equity candidates, inclusive of race, gender, disability, religion, sexual orientation and other.

I identify as a member of the LGBTQ+ Community * Select.

Select.

I identify my race as * Select.

Disability Status * Select.

In alignment with our commitment to diversity and inclusion it is important to understand how we can support individuals with disabilities to gain meaningful access to our work environment. If you have any questions about the definition of a disability or reasonable accommodations more information can be found here. If you require reasonable accommodation to apply, interview, and then perform a job, please let the Recruiting team know.

Have you ever worked at 2U (2U Inc, Trilogy Education, or GetSmarter) in the past? * Select.

Please tell us why you're interested to work for 2U Inc? *

Please tell us more about your experience most relevant to this role? *

How did you hear about this job? * Select.

City *

Desired Salary (CTC) *

What is your notice period? *

This is a hybrid role requiring to be in the Cape Town office at least 2-3 days per week. Are you comfortable with this hybrid expectation? * Select.

Remote | Full-Time | Reports to Director of Marketing

Lead with content. Execute with precision. Scale with impact.

A fast-growing U.S.-based healthcare network with 400+ men’s health clinics across Latin America is looking for a Marketing Manager to drive content-led growth. You’ll own the content calendar, oversee channel execution, and create messaging that connects with real audiences across web, email, and social.

If you're a sharp writer with a knack for visual storytelling and campaign planning, this is your chance to own strategy and execution in a high-growth, high-autonomy environment.

What You’ll Do

• Maintain a 30-day content calendar across blog, email, SMS, and social
• Create lightweight visuals and short-form videos using Canva, Figma, or CapCut
• Coordinate multi-channel campaigns across LinkedIn, Instagram, TikTok, and X
• Align with regional sales teams and deliver content playbooks that drive local engagement
• Brief external creative teams as needed for advanced production
  
  

• 3–5 years of hands-on marketing experience across email, social, and content
• A portfolio showcasing written work + at least two visuals or short videos you produced
• Fluent English; Spanish or Portuguese is a bonus
• Clear grasp of brand voice, audience targeting, and campaign storytelling
• Familiarity with HubSpot and modern marketing stacks a strong plus
  
  

• 100% remote and async-friendly culture
• Fast-paced team with direct revenue impact
• Opportunity to grow into a senior content or brand leadership role