8 Brand Strategy jobs in South Africa

Are you passionate about luxury retail and ready to shape the future of exclusive designer collections in South Africas premier retail destinations?

Our client, a prestigious luxury brand, is seeking a Strategic Marketing Executive to join their dynamic team, based between Cape Town and Sandton City. This role merges strategic thinking with creative execution, requiring a candidate who understands the nuances of the luxury retail space and brings a blend of vision, innovation, and commercial savvy.

Key Responsibilities :

• Develop and implement strategic and creative sales plans to elevate brand visibility and drive revenue.
• Lead projecting, planning, and budgeting efforts across campaigns and seasonal initiatives.
• Collaborate closely with designers, the Marketing Manager, Brand Manager, and Merchandising team to curate and showcase exclusive collections.
• Strengthen relationships with designers and key stakeholders, ensuring alignment on vision and execution.
• Manage and grow the brands online presence, working hand-in-hand with digital and e-commerce teams.
• Deliver cohesive campaigns across both physical retail and digital platforms, tailored to the luxury consumer.

Ideal Candidate Profile :

• Completed relevant tertiary studies (Marketing, Brand Strategy, Retail Management or related).
• Experience in luxury retail or premium fashion / lifestyle brands is highly advantageous.
• A creative and strategic thinker who thrives on innovation and brand storytelling.
• Strong interpersonal skills with a proven ability to build and nurture high-value relationships.
• Exceptional project management and organisational abilities.

If you're ready to blend creativity with strategy and take luxury marketing to the next level, this role offers a unique opportunity to work alongside the best in the business and with some of the most exclusive designer brands in the country.

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Brand Management Intern
**INTERN: BRAND MANAGEMENT**
We are looking for Brand Management Intern like you in the Consumer Beauty department to gain more practical experience in the field of beauty and brand management.
**RESPONSIBILITIES**
As our Brand Management Intern, you are responsible forproviding support to the Consumer Beauty Marketing team for the fragrance and make-up brands of Coty.
Your main focus:
+ Consumer, category & brand analysis, insight and reporting
+ Competitive tracking and analysis
+ Ranging - productive and efficient stock mix, best adapted to local market needs
+ Product Lifecycle Management - global and local discontinuations
+ In market pricing strategies including benchmark brand tracking, promotional tracking and local in-country price tracking
+ Assist with planograms & merchandising strategies
+ Regular feedback to global teams on best-in-class executions, and market education
+ Effectively communicate marketing activities across multiple functions
+ Managing a marketing budget
+ Building strong relationships with global brand teams, distributor partners and key retailers
+ Key administrative functions, including invoicing and supplier management
Working for Coty meansto work in a diverse environment with a team of professionals who are passionate about the work they do. Our people make us who we are.
The team consists of 3 brand managers, and you will work closely together with several departments such as Trade Marketing and social media and influence. All your colleagues havea solid experience of their expertise, and are looking forward to helping you develop your skills. Working in the team, you will develop a strong knowledge of the fragrance category as well as develop a robust vision of a 360-marketing plan.
Join us in a very dynamic & vibrating work atmosphere, where we work to make the consumer dream. The intensity of the day to day will ensure the development of solid 360 marketing skills, withing the luxury beauty market.
We are looking forward to welcoming you in our team!
YOU ARE A COTY FIT
You have a passion for beauty! As a Brand Management Intern, you will develop multi-tasking skills with a 360º marketing view, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
+ Are currently studying with the ability to gain experience through a 6-month internship contract.
+ Have Microsoft Office skills (Word, Excel, PowerPoint)
+ Have a good command of the English languages
**OUR BENEFITS**
As our Brand Management Intern, some of the benefits you will receive are: (Add a maximum of 4 bullet points that the target audience finds important)
+ A competitive salary that matches your knowledge and experience
+ A prolongable 6-month internship
+ Omni-Working: Hybrid flexible working model enabling interns to balance remote and office-based work and promote studies and, work / life balance, after 3 months of completed internship.
**RECRUITMENT PROCESS** **?**
+ Our recruiter may contact you within 10 working days.
+ A telephone/online introductory meeting follows.
+ A first online/in-person interview
+ A second interview
+ You will receive a proposal with the terms of employment.
**ABOUT COTY**
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit .
Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.
**EMPLOYMENT EQUITY**
Coty South Africa is an equal opportunities employer. While we give all candidates a fair chance through the recruitment process, we may provide opportunities to previously disadvantaged candidates dependent on our employment equity targets.
Country/Region: ZA
City: Cape Town

Brand Management Intern
**INTERN: BRAND MANAGEMENT**
We are looking for Brand Management Intern like you in the Luxury department to gain more practical experience in the field of beauty and brand management.
**RESPONSIBILITIES**
As our Brand Management Intern, you are responsible forproviding support to the Luxury Marketing team for the fragrance brands of Coty.
Your main focus:
+ Consumer, category & brand analysis, insight and reporting
+ Competitive tracking and analysis
+ Ranging - productive and efficient stock mix, best adapted to local market needs
+ Product Lifecycle Management - global and local discontinuations
+ In market pricing strategies including benchmark brand tracking, promotional tracking and local in-country price tracking
+ Assist with planograms & merchandising strategies
+ Regular feedback to global teams on best in class executions, and market education
+ Effectively communicate marketing activities across multiple functions
+ Managing a marketing budget
+ Building strong relationships with global brand teams, distributor partners and key retailers
+ Key administrative functions, including invoicing and supplier management
Working for Coty meansto work in a diverse environment with a team of professionals who are passionate about the work they do. Our people make us who we are.
The team consists of 3 brand managers and you will work closely together with several departments such as Trade Marketing and Social Media and Influencing. All your colleagues arehave a solid experience in their expertise, and are looking forward to help you develop your skills. Working in the team, you will develop a strong knowledge of the fragrance category as well as develop a robust vision of a 360 marketing plan.Join us in a very dynamic & vibrating work atmosphere, where we work to make the consumer dream. The intensity of the day to day will assure the development of solid 360 marketing skills, withing the luxury beauty market.
We are looking forward to welcome you in our team!
YOU ARE A COTY FIT
You have a passion for beauty! As a Brand Management Intern, you will develop multi-tasking skills with a 360º marketing view, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
+ Are currently studying with the ability to gain experience through a 6-month internship contract.
+ Have Microsoft Office skills (Word, Excel, PowerPoint)
+ Have a good command of the English languages
**OUR BENEFITS**
As our Brand Management Intern, some of the benefits you will receive are:
+ A competitive salary that matches your knowledge and experience
+ A prolongable 6-month internship
+ Omni-Working: Hybrid flexible working model enabling interns to balance remote and office-based work and promote studies and, work / life balance, after 3 months of completed internship.
**RECRUITMENT PROCESS** **?**
+ Our recruiter may contact you within 10 working days.
+ A telephone/online introductory meeting follows.
+ A first online/in-person interview
+ A second interview
+ You will receive a proposal with the terms of employment.
**ABOUT COTY**
Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care.At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We are an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit .
Unsolicited services or offers from recruitment agencies or intermediaries will not be responded to.
**EMPLOYMENT EQUITY**
Coty South Africa is an equal opportunities employer. While we give all candidates a fair chance through the recruitment process, we may provide opportunities to previously disadvantaged candidates dependent on our employment equity targets.
Country/Region: ZA
City: Cape Town

Location: ZA, GP, Johannesburg, Baker Street 30

The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

Qualifications

• First- or Post Graduate Degree in Marketing or related field
• 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
• 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans

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Brand Management Associate - 39434956709

Join to apply for the Brand Management Associate - 39434956709 role at Somewhere

Brand Management Associate - 39434956709

Join to apply for the Brand Management Associate - 39434956709 role at Somewhere

LOOKING FOR SOUTH AFRICAN CITIZENS WHO ARE BASED IN SOUTH AFRICA CANDIDATES

Position : Brand Management Associate

Working Schedule : 8a-5p PST

Salary Range : $1500-$000 (the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Job Overview

We are seeking a motivated and detail-oriented Brand Management Associate to support the development and execution of brand strategies that drive awareness, engagement, and growth. This role offers hands-on experience in brand building, market research, campaign execution, and cross-functional coordination.

What You’ll Do

Role

You’ll support a Brand Manager on the day-to-day execution of a fast-growing brand. This role touches operations, marketing, and customer experience. Your work may include:

Operations & Inventory

• Track inventory levels and coordinate with suppliers and 3PLs
• Maintain daily and weekly reports on sales, performance, and forecasts Project Management
• Assist with task management and internal team coordination
• Help plan product launches, campaigns, and marketing initiatives
  
  

Marketing Support

• Coordinate influencer partnerships and brand collaborations
• Draft social media posts, email content, or creative briefs
• Help QA landing pages, ads, and website updates
  
  

Customer Experience

• Respond to support tickets and help improve customer satisfaction
• Monitor feedback and flag issues in the product or fulfillment
  
  

Qualifications

• 2 years of experience in marketing, branding, or related roles.
• Excellent written and verbal communication - you communicate clearly and proactively, especially in writing.
• Attention to detail - You double-check your work and notice the little things that others might miss.
• Highly organized and proactive - you love checklists, systems, and keeping projects on track.
• E-commerce experience is a plus - especially if you’ve worked with Shopify, Amazon, or consumer brands.
• Nice-to-have tool experience - Familiarity with Google Sheets, Notion, Slack, CRMs, Canva, or Figma is helpful, but not required.
• Entrepreneurial mindset - You don’t wait to be told what to do—you ask questions, solve problems, and take

Seniority level

• Seniority level Entry level

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Staffing and Recruiting

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Location: ZA, GP, Johannesburg, Baker Street 30

The Senior Specialist, Brand Management is a deep brand thinker, architect and specialist, responsible for shaping a strong, positive brand image through the design and development of the Group's brand positioning, brand structure and brand identity. This job also leads and drives the implementation of the Brand Marketing strategy and plan for the Group.

Qualifications

• First- or Post Graduate Degree in Marketing or related field
• 8-10 Years' experience in maintaining brand consistency across all marketing channels, touchpoints, and geographies
• 8-10 Years' proven track record of managing and developing brands, including defining brand positioning, creating brand strategies, and executing brand plans

#J-18808-Ljbffr

Join to apply for the Global Demand Generation Lead (B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote) role at Goodwork

1 day ago Be among the first 25 applicants

Join to apply for the Global Demand Generation Lead (B2B SaaS Marketing | Global AI-Led Growth Strategy | Remote) role at Goodwork

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

What makes this opportunity interesting?

• Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents
• Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment
• Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

OUR COMPANY VALUES guide our team and shape our culture.

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment.

We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges.

Goodwork is recruiting for a Canadian-based IoT SaaS company specializing in fleet management and telematics solutions.

What makes this opportunity interesting?

• Canadian IoT company serving 3,000+ customers globally with solutions in 3+ million vehicles across multiple continents
• Lead the strategic thinking behind global and regional marketing campaigns in a high-growth, innovation-driven environment
• Work in an agile pod culture with AI-first mindset where experimentation and data drive every decision

We’re a multi-brand organization providing advanced fleet management software, hardware, and consulting solutions that drive efficiency and profitability for fleet and field service companies worldwide. Our comprehensive approach combines GPS tracking, sensors, and cameras with scalable IoT SaaS software platforms, custom software development, and marketplace integrations.

Our mission is to truly understand our customers' business needs and implement solutions that address pain points effectively, making fleets safer, more efficient, and more profitable.

We serve a broad spectrum of fleet operations globally, from large enterprises like PepsiCo and Emirates Airlines to government entities and various businesses across waste management, transportation, emergency services, and more.

Established in 2010, we've experienced remarkable growth, now serving over 3,000 customers with our solutions operational in over 3 million vehicles globally.

OUR COMPANY VALUES guide our team and shape our culture.

• Customer First
• Speed & Impact
• Own It
• Trust & Integrity
• Learn & Adapt
• Stronger Together

We're a team of 120 employees in a hybrid global work environment with headquarters in Toronto, branches in Dubai, New York, and Mexico City, and a remote team scattered across the world. We pride ourselves on long employee retention rates and a strong sense of unity despite geographical distances.

Our culture prioritizes customer satisfaction and drives sales with a clear focus on results and impact. We’re fostering an environment of continuous self-improvement, honing our skills through regular team evaluations and constructive feedback. We encourage open communication with our Executive Leadership team, ensuring every team member's contributions are acknowledged and appreciated, and fostering a transparent work environment.

We believe in balancing dedication to our work with personal well-being. Our approach allows team members to end their day with a clear mind, confident in their contributions and ready to put on their superhero capes the next day and tackle new challenges.

About the Role

We're looking for a remote Global Demand Generation Lead to orchestrate our global marketing transformation as we shift from generic marketing approaches to specialized, AI-powered campaign systems that drive always-on lead generation.

In this role, you'll own the strategic orchestration of integrated multi-channel campaigns focused on demand generation, partner activation, and pipeline acceleration. You'll act as the central coordination point between content teams, paid media specialists, automation experts, and data analysts, designing campaigns that span LinkedIn/Google Ads, PR, inbound content, and organic channels while activating our reseller network as brand advocates.

This is a strategic leadership position where you'll design and orchestrate campaigns rather than execute tactical tasks. You'll direct specialist teams (content creators, paid media experts, automation specialists) to execute your strategic vision, while you focus on campaign architecture, performance optimization, and cross-functional coordination.

OUR IDEAL CANDIDATE brings 6+ years of experience in B2B SaaS campaign leadership roles like Demand Generation Manager, Growth Marketing Manager, or Marketing Operations Manager , with hands-on expertise in marketing automation platforms and multi-channel campaign orchestration. You think strategically while executing operationally, seeing campaigns not as isolated tasks but as powerful systems that connect people, content, automation, and data. You bring an ownership mindset that goes beyond execution—someone who truly owns outcomes and drives our team forward with the seniority and experience to lead our marketing transformation.

Your performance will be measured by MQL-to-SQL conversion rates, influenced pipeline attribution, campaign calendar adherence, A/B testing optimization cycles, and cross-pod coordination effectiveness.

You'll be part of our GTM tribe’s Demand Generation pod, work cross-functionally and report to the Head of Demand Generation .

You'll be doing things like:

• Campaign Orchestration & Strategic Planning: Lead end-to-end global campaigns from brief to go-live; develop messaging frameworks and campaign briefs; maintain campaign calendar and facilitate quarterly planning; design always-on lead generation systems that build on previous learnings; manage campaign cadences including monthly, quarterly coordination, sprint reviews, retrospectives, and backlog grooming
• Cross-Functional Collaboration & Pod Coordination: Synchronize initiatives across regional pods, product teams, and brand specialists; facilitate planning between tribes and chapters; coordinate with Strategic Alliances and Customer Success teams; align global messaging with regional execution
• Multi-Channel Strategy & Execution: Define target personas and messaging architecture; develop campaigns spanning LinkedIn/Google Ads, PR, and inbound content; adapt strategies for channel partners and regional markets; expand into organic channels and shareable content; take accountability for paid media performance optimization
• Reseller Network Activation: Develop campaigns that activate resellers as brand advocates; create shareable content strategies for reseller amplification; design partner-led growth initiatives that expand reach through channel networks
• Automation-First Workflow Design: Design scalable, trigger-based workflows in Zoho Campaigns; implement lead flows, segmentation, and tracking systems; ensure zero manual dependencies; maintain technical proficiency in Zoho platform
• Lead Generation & Qualification: Convert leads into qualified prospects rather than focusing on volume; optimize MQL-to-SQL conversion rates; monitor dashboards and analyze funnel metrics; deploy A/B tests and adjust segmentation; ownership or partnership of mid-funnel nurture journeys and lifecycle campaigns essential for conversion and retention; maintain close coordination with Sales and BDRs , especially for feedback loops, qualification criteria, and campaign optimization based on field insights
• Global Playbook Development: Build reusable campaign frameworks and modular assets; ensure consistency and adaptability across markets; develop standardized processes for rapid deployment
• AI Experimentation & Optimization: Test creative variations using AI tools; integrate AI to complement strategic thinking; drive continuous optimization cycles across campaign elements

Skills & Qualifications

• 6+ years of prior experience in roles like Demand Generation Manager, Growth Marketing Manager, Marketing Operations Manager, Director of Marketing, or related B2B SaaS roles.
• Hands-on experience with marketing automation platforms (Zoho Campaigns, HubSpot, or Marketo) including lead flows, segmentation, A/B testing, and performance tracking
• Comfort with CRM systems, dashboard analysis, and converting funnel metrics into actionable recommendations
• Proven track record leading multi-channel campaigns in B2B SaaS environments with global, fast-paced teams
• Experience coordinating multiple workstreams and always-on lead generation systems
• Systems thinking: zoom out for strategy, zoom in for execution details
• Strong stakeholder management across content, automation, product marketing, and regional teams
• Performance-driven mindset with excellent organization and prioritization in dynamic environments
• Curious, data-informed approach with eagerness to test, optimize, and think in campaign systems rather than individual assets

Bonus if you also have:

• Product-led growth experience in onboarding, feature adoption, or customer expansion campaigns
• Previous involvement in Growth Pods, Agile teams, or Chapter-based organizations
• Customer journey mapping and lifecycle stage definition knowledge
• AI-powered automation and experimental marketing channel experience
• Multilingual or multicultural experience for international markets
• Familiarity with our tools: Zoho One (CRM, Campaigns, Flow, Sites, Social), Google Workspace, ChatGPT/Claude/Gemini, Zapier, Clay, ClickUp, Google Analytics, Google Ads, LinkedIn Ads, HubSpot, Marketo

Position Details

• Hours: Fixed 9-hour shift, 8AM-5PM ET (Toronto time), inclusive of a 1-hour break
• Type: Full-time (40 hours/week, plus an additional 5 hours of break time allocated throughout the week). Exclusivity required.
• Level: Senior (6+ years of relevant experience)
• Compensation: ~CAD $3,601–$,214 (ZAR 47K–55K)/month, depending on experience . Structured as a Consultant Agreement (independent contractor), meaning you'll be responsible for your own taxes, benefits, and insurance.

Benefits of working with us:

• Work directly with a forward-thinking international company
• Work from the comfort of your home
• Incredibly talented teammates
• ️ Work-life balance: 9 hours a day (including a 1-hour break), 5 days a week
• Above-market compensation
• Lots of learning & growth opportunities
• Paid vacations and US public holidays
• ? Medical benefits reimbursement
• Hardware credit allowance
• Compensation anchored to the Canadian dollar
• Lead strategic transformation in a high-growth IoT company
• Work with cutting-edge AI tools and automation platforms
• Global impact across 3+ million vehicles and 3,000+ customers

Not sure you meet all the requirements? Apply anyway! We value diverse experiences and hire for potential.

Seniority level

• Seniority level Mid-Senior level

Employment type

• Employment type Full-time

Job function

• Job function Project Management and Information Technology
• Industries Staffing and Recruiting

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