74 Brand Strategist jobs in South Africa

We are looking for an experienced and dynamic Brand Strategist to join our team in Sandton, Johannesburg. The ideal candidate will have a strong background in digital marketing, with a proven track record of developing successful brand strategies and winning pitches. You will be responsible for shaping brand identities, driving creative direction, and ensuring cohesive messaging across all channels. Key Responsibilities Develop and implement comprehensive brand strategies for a diverse portfolio of clients. Lead the strategic direction of digital campaigns, ensuring alignment with client objectives. Conduct market research, audience analysis, and competitor benchmarking to inform strategy. Collaborate closely with creative, marketing, and production teams to deliver cohesive campaigns. Prepare and deliver compelling pitch presentations to prospective clients. Monitor and analyse campaign performance, providing insights and recommendations for optimisation. Stay up-to-date with industry trends and emerging digital marketing techniques. Requirements Proven experience as a Brand Strategist, with a strong portfolio showcasing successful strategies and pitches. Extensive experience in digital marketing and a deep understanding of digital platforms and tools. Exceptional presentation and communication skills, with the ability to influence and inspire both clients and internal teams. Strong analytical skills and the ability to translate data into actionable insights. Creative thinker with a passion for storytelling and brand development. Ability to manage multiple projects and meet tight deadlines in a fast-paced environment. Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred. Why Join Dark Matter A collaborative and creative work environment. Opportunities to work on high-profile projects with diverse clients. Professional growth and development opportunities. #J-18808-Ljbffr

Job Purpose:

We are looking for a driven, strategic, and hands-on Brand, Communications & Marketing Strategist to lead the development and execution of brand positioning and communication strategies within the construction and building materials industry. This role will ensure that global brand messaging is aligned with the technical innovation and excellence of our product portfolio — spanning infrastructure, waterproofing, and high-performance construction solutions — and translate this into focused, impactful marketing campaigns that drive market success.

Key Responsibilities:

Brand Strategy & Positioning

• Develop and evolve the brand’s identity within the construction, retail and transportation industry, ensuring alignment with global guidelines and local market relevance.
• Identify market trends and customer insights to position the brand as a leader in innovation, sustainability, and reliability.
• Develop and execute comprehensive marketing strategies to drive overall brand awareness, lead generation, and customer engagement.
• Collaborate with internal teams (marketing, digital, product, sales, etc.) to align marketing initiatives with business objectives.

Marketing Campaign Development

• Support other marketing teams with campaign ideas for product launches, seasonal promotions, roadshows, webinars, trade events and contractor engagement.
• Work closely with technical and sales teams to translate product USPs into benefits-driven messaging that resonates with all customer groups (engineers, architects, contractors and project managers, key accounts, automotive, etc.)

Communications & Content

• Manage internal and external communications, including media relations, press releases, crisis comms, and executive messaging.
• Develop compelling, technically accurate content for marketing touch points (brochures, case studies, presentations, social media and websites)
• Support internal engagement initiatives, ensuring that employees are aligned with brand values and communications.

Digital Marketing & Social Media

• Lead the digital strategy across platforms including website, email marketing, LinkedIn, Facebook, and YouTube.
• Manage content calendars, track engagement metrics, and continuously optimize strategies based on analytics and campaign performance, collaborating closely with divisional marketing teams for input and alignment.

• Oversee both the front-end and back-end management of the website, ensuring content is up to date, optimized for SEO, and effectively showcases key product ranges and solution areas.

Collaboration & Project Leadership

• Act as the brand custodian working across all departments: sales, technical, logistics, and HR.
• Present campaign strategies, plans, and KPIs to Managing Direction and Target Market Managers as required.

Requirements & Skills:

• Degree in Marketing, Communications, or related field (BCom or Honours advantageous)
• 5+ years of experience in brand and marketing strategy
• An understanding of industry dynamics and the marketing of technical products
• Exceptional copywriting, campaign planning, and storytelling skills
• Knowledge of digital marketing tools, CRM, CMS, and analytics platforms
• Able to manage multiple projects, timelines, and stakeholders under tight deadlines
• Proactive, collaborative, and resourceful with very strong attention to detail

Our client, luxury retailer brand is seeking a Business Development Manager to join their young and innovative team in Cape Town. You will be responsible for driving growth, identifying new corporate opportunities and building relationships · Bachelors degree in Business, Marketing, or related field. A postgraduate qualification is a plus. · 58 years experience in business development, preferably in luxury goods, designer homeware, or FMCG premium categories. · Proven track record of driving growth, increasing revenue, and forging new partnerships. · Strong business acumen and commercial negotiation skills. Interested then email your CV to Please note only shortlisted applicants will be contacted. Should you not receive communication from us within two weeks of submission, then unfortunately your application has been unsuccessful. We will store your details on our database for any other suitable positions. Should you not wish us to keep your details for future opportunities please advise us in writing and your application will be deleted from our records

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

Key Outputs may include but not limited to:

To lead strategic marketing initiatives that drive growth and sales across the Vitality portfolio, with a strong focus on corporate employees and financial advisers. This role combines campaign execution, stakeholder engagement, and performance optimisation to support business KPIs.

Strategic Growth & Sales Enablement

• Develop and implement marketing strategies that support acquisition and engagement within the corporate and intermediary (IFA) channels.

• Collaborate with distribution teams to align marketing efforts with sales goals and pipeline priorities

• Identify and activate opportunities to drive uptake of Vitality products through employer and adviser networks.

Campaign & Project Management

• Own the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives.

• Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer and adviser audiences.

Employer & Brand Activations

• Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.

• Manage agency and budget per activation.
• Work closely with partners and internal teams to deliver high-impact activations aligned with strategic goals.

Vitality Communications

• Manage financial adviser eDiscoverer and Adviser360 and social media communications as a strategic communication channel, improving open and click-through rates through content and format optimisation.

• Translate messaging across media formats and audience segments to ensure relevance and clarity.

Stakeholder Engagement

• Work closely with internal teams (e.g., distribution, product, CVM) and external partners to meet business needs and manage expectations.
• Build and maintain strong relationships with key stakeholders, ensuring alignment and collaboration across functions.
• Performance & Insights and u se data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement

Portfolio Oversight

• Manage the Vitality growth portfolio, ensuring consistent communication and collaboration across teams.
• Drive engagement campaigns that support key business KPIs, including sales growth, retention, and reduced lapse rates through strategic marketing campaigns.
• Creative & Content Development
• Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams.

Work Experience

• Minimum of 2 – 3 years-experience in Marketing, PR or Communication
• Relevant industry experience
• Corporate experience would be advantageous

Education / Qualifications / Accreditations with Professional Body

• Minimum 3-year undergraduate degree or diploma
• Post graduate Degree
• Preferable- communication and / or marketing focused

Technical Skills or Knowledge:

• Media & Channel Expertise
• In-depth knowledge of various media channels, with a strong emphasis on digital platforms (social, email, programmatic, etc.)
• Understanding of channel-specific best practices for engagement and conversion
• Agency & Production Processes
• Experience managing agency relationships, including briefing, feedback, and approvals
• Knowledge of print and production workflows, including timelines, costings, and vendor coordination
• Communication Strategy
• Understanding of the critical elements of effective communication, including tone, clarity, segmentation, and call-to-action design
• Ability to translate complex messages into audience-relevant content
• Design & Content Tools
• Proficiency in Adobe Express and Canva for content creation and visual storytelling
• Ability to collaborate with creative teams and provide direction on design and layout
• Creative Thinking
• Strong conceptual thinking and ability to contribute to campaign ideation and innovation
• Ability to identify new opportunities for engagement and brand storytelling
• Stakeholder Management
• Proven ability to manage multiple stakeholders across business units
• Skilled in expectation setting, communication alignment, and cross-functional collaboration
• Preferred (would be advantageous)
• Simple data analysis
• Google Analytics

EMPLOYMENT EQUITY

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

#J-18808-Ljbffr

Marketing Consultant Job Description

An international company in the exhibition/trade show environment requires a dynamic Marketing Consultant to join their team.

Duties & Responsibilities

Input into Strategy Formulation:

• Coordinating the development of strategies for all S.E. shows under PD direction.
• Manage implementation and control of plans as per the directive of the PD.
• Research topics relevant to strategy development on these projects.

Budgets:

• Responsible for administering approved marketing budgets; both exhibitions and corporate.
• Determine marketing budget forecasts for each show. Once finalized, ensure each show meets budget expenditure. Track invoicing and purchase orders related to this.

Digital/social media/Website/Database Management:

• Responsible for researching and coordinating information for all digital and social media campaigns.
• Crucial component of converting and aligning all traditional communication and branding tools to be fully aligned on all available digital platforms.
• Stay up to date with digital and social media trends and ensure that best practices in these formats are implemented across the business.
• Manage and update data sources across the business.
• Manage and coordinate the services of digital service providers like website developers, search kings, chat factory, PR suppliers, and other PD appointed suppliers.

Exhibitor Promotion of All Shows:

• Trade advertising, direct marketing, and sales support. Includes briefing of agencies, followed by implementation of selected promotional programs.
• Public Relations - develop and monitor relationships with trade journals and associations applicable to each exhibition.
• Delivery and coordination of all show briefings. Includes presentation to exhibitors.

Visitor Promotion of All Shows:

• Advertising - all aspects of advertising campaigns from agency brief to final implementation.
• Public Relations - manage a comprehensive publicity campaign including mainstream and trade media relationships. This function is reliant on the activities of a Public Relations consultant.

Research:

• Coordinate research requirements including quantitative and qualitative feedback on existing shows.
• Commission projects related to business development.

Advertising/Communications Consultants:

• Responsible for all activities of both Advertising Agency and Communications Consultants.

Desired Experience & Qualification

• Degree / Diploma in Marketing / Advertising or related disciplines.
• Own car.
• 5 years experience in a similar role.

#J-18808-Ljbffr

We are seeking a driven and creative Marketing Consultant to support the planning and execution of our marketing activities. While formal experience is not a requirement, we’re looking for someone with an entrepreneurial mindset, strong communication skills, and a willingness to learn.
Key Responsibilities: br>• Assist in the creation and scheduling of marketing content across platforms. < r>• upport the coordination of marketing campaigns and events. < r>• H lp manage brand assets, analytics, and marketing tools. < r>• C llaborate with internal teams to ensure brand consistency and messaging. < r>Requirements:
• E thusiasm for marketing, branding, and digital content. < r>• S rong writing, organisational, and communication skills. < r>• A proactive, independent, and entrepreneurial approach. < r>• A ility to adapt and contribute in a fast-paced environment. < r>What We Offer:
• H nds-on experience in all aspects of marketing. < r>• A flexible, remote-friendly work setup. < r>• G idance and mentorship to help you grow professionally. < r>If you’re a motivated self-starter with a passion for marketing, we’d love to hear from you.

Marketing Consultant Job Description An international company in the exhibition/trade show environment requires a dynamic Marketing Consultant to join their team. Duties & Responsibilities Input into Strategy Formulation: Coordinating the development of strategies for all S. E. shows under PD direction. Manage implementation and control of plans as per the directive of the PD. Research topics relevant to strategy development on these projects. Budgets: Responsible for administering approved marketing budgets; both exhibitions and corporate. Determine marketing budget forecasts for each show. Once finalized, ensure each show meets budget expenditure. Track invoicing and purchase orders related to this. Digital/social media/Website/Database Management: Responsible for researching and coordinating information for all digital and social media campaigns. Crucial component of converting and aligning all traditional communication and branding tools to be fully aligned on all available digital platforms. Stay up to date with digital and social media trends and ensure that best practices in these formats are implemented across the business. Manage and update data sources across the business. Manage and coordinate the services of digital service providers like website developers, search kings, chat factory, PR suppliers, and other PD appointed suppliers. Exhibitor Promotion of All Shows: Trade advertising, direct marketing, and sales support. Includes briefing of agencies, followed by implementation of selected promotional programs. Public Relations - develop and monitor relationships with trade journals and associations applicable to each exhibition. Delivery and coordination of all show briefings. Includes presentation to exhibitors. Visitor Promotion of All Shows: Advertising - all aspects of advertising campaigns from agency brief to final implementation. Public Relations - manage a comprehensive publicity campaign including mainstream and trade media relationships. This function is reliant on the activities of a Public Relations consultant. Research: Coordinate research requirements including quantitative and qualitative feedback on existing shows. Commission projects related to business development. Advertising/Communications Consultants: Responsible for all activities of both Advertising Agency and Communications Consultants. Desired Experience & Qualification Degree / Diploma in Marketing / Advertising or related disciplines. Own car. 5 years experience in a similar role. #J-18808-Ljbffr

About Discovery Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society. Key Outputs may include but not limited to: To lead strategic marketing initiatives that drive growth and sales across the Vitality portfolio, with a strong focus on corporate employees and financial advisers. This role combines campaign execution, stakeholder engagement, and performance optimisation to support business KPIs. Strategic Growth & Sales Enablement Develop and implement marketing strategies that support acquisition and engagement within the corporate and intermediary (IFA) channels. Collaborate with distribution teams to align marketing efforts with sales goals and pipeline priorities Identify and activate opportunities to drive uptake of Vitality products through employer and adviser networks. Campaign & Project Management Own the end-to-end delivery of marketing engagement projects, ensuring they are on time, within budget, and aligned with business objectives. Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer and adviser audiences. Employer & Brand Activations Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement. Manage agency and budget per activation. Work closely with partners and internal teams to deliver high-impact activations aligned with strategic goals. Vitality Communications Manage financial adviser e Discoverer and Adviser360 and social media communications as a strategic communication channel, improving open and click-through rates through content and format optimisation. Translate messaging across media formats and audience segments to ensure relevance and clarity. Stakeholder Engagement Work closely with internal teams (e.g., distribution, product, CVM) and external partners to meet business needs and manage expectations. Build and maintain strong relationships with key stakeholders, ensuring alignment and collaboration across functions. Performance & Insights and u se data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement Portfolio Oversight Manage the Vitality growth portfolio, ensuring consistent communication and collaboration across teams. Drive engagement campaigns that support key business KPIs, including sales growth, retention, and reduced lapse rates through strategic marketing campaigns. Creative & Content Development Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams. Work Experience Minimum of 2 – 3 years-experience in Marketing, PR or Communication Relevant industry experience Corporate experience would be advantageous Education / Qualifications / Accreditations with Professional Body Minimum 3-year undergraduate degree or diploma Post graduate Degree Preferable- communication and / or marketing focused Technical Skills or Knowledge: Media & Channel Expertise In-depth knowledge of various media channels, with a strong emphasis on digital platforms (social, email, programmatic, etc.) Understanding of channel-specific best practices for engagement and conversion Agency & Production Processes Experience managing agency relationships, including briefing, feedback, and approvals Knowledge of print and production workflows, including timelines, costings, and vendor coordination Communication Strategy Understanding of the critical elements of effective communication, including tone, clarity, segmentation, and call-to-action design Ability to translate complex messages into audience-relevant content Design & Content Tools Proficiency in Adobe Express and Canva for content creation and visual storytelling Ability to collaborate with creative teams and provide direction on design and layout Creative Thinking Strong conceptual thinking and ability to contribute to campaign ideation and innovation Ability to identify new opportunities for engagement and brand storytelling Stakeholder Management Proven ability to manage multiple stakeholders across business units Skilled in expectation setting, communication alignment, and cross-functional collaboration Preferred (would be advantageous) Simple data analysis Google Analytics EMPLOYMENT EQUITY The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. #J-18808-Ljbffr

We are seeking a driven and creative Marketing Consultant to support the planning and execution of our marketing activities. While formal experience is not a requirement, we’re looking for someone with an entrepreneurial mindset, strong communication skills, and a willingness to learn.
Key Responsibilities:
• Assist in the creation and scheduling of marketing content across platforms.
• upport the coordination of marketing campaigns and events.
• H lp manage brand assets, analytics, and marketing tools.
• C llaborate with internal teams to ensure brand consistency and messaging.
Requirements:
• E thusiasm for marketing, branding, and digital content.
• S rong writing, organisational, and communication skills.
• A proactive, independent, and entrepreneurial approach.
• A ility to adapt and contribute in a fast-paced environment.
What We Offer:
• H nds-on experience in all aspects of marketing.
• A flexible, remote-friendly work setup.
• G idance and mentorship to help you grow professionally.
If you’re a motivated self-starter with a passion for marketing, we’d love to hear from you.