44 Brand Management jobs in South Africa

Market research and evolution

• Management and coordination of digital campaigns and projects
• Campaign coordination
• Project management
• Content development
• Media relations
• Press releases and media kits
• Crisis management
• Brand monitoring, analysis, and reporting
• Setting campaign goals
• Monitoring and managing digital campaigns and social media accounts
• Planning and implementing campaigns and projects
• Brand compliance
• Creative direction and input
• Creating fresh and concise content
• Setting and implementing social media and communication campaigns aligned with marketing strategies
• Providing strategic text, image, and video content for digital platforms
• Managing social media marketing campaigns and daily activities
• Developing relevant content topics for target audiences
• Creating, curating, and managing all published content (images, videos, text)
• Managing platforms such as Instagram, TikTok, Website, YouTube, and LinkedIn
• Strategizing digital content, launching new platforms, and overseeing strategy within broader teams
• Utilizing tools like Google Drive, Canva, ChatGPT effectively
• Managing digital presence including Wikipedia and SEO
• Maintaining all digital platforms
• Creating brand-relevant copy for captions, graphics, etc.
• Leading campaign ideas and management
• Managing server links and ensuring proper organization
• Reporting and analyzing campaign performance
• Growing and monitoring digital communities
• Background in sports is advantageous

Skills and qualifications

• Excellent communication and email etiquette
• Efficient time management and multitasking abilities
• Organized and adaptable to fast-changing environments
• Strong communication and leadership skills
• Trend forecasting and design thinking
• Attention to detail
• Proficiency in Microsoft Office, Canva, Instagram, TikTok, X, YouTube, LinkedIn, and video editing apps

Application instructions

Only email applications will be considered. Do not contact us on social media or other platforms.

A Little About Us
To The Max Brand Management is a 100% black women-owned and managed full-service agency, managing bespoke media talent brands and leading sports personalities.

Our work is a reflection of our talent, with unique brand DNA. We align with and celebrate the existing focus of brands, transforming them through strategic communication to shape public perception.

Overview

Here’s who we are: At Team UpdraftPlus our DNA is in world-leading software for WordPress that helps our customers to backup, restore, clone, secure and optimize their WordPress websites. We’re a rapidly expanding, diverse and creative team of developers. Our growth has mainly come from our incredible plugins that are among the highest rated in the WordPress ecosystem.

Location: Remote • Salary: Competitive

WordPress Product Innovator • Location: Remote • Salary: Competitive

We are looking for creative and self motivated entrepreneurs to join an innovative new team. At Team Updraft, we want to do things differently. We’ve built a reputation in the WordPress space for incredible products loved by millions. Now we want to build on those foundations to create new solutions to the internet’s problems. To do that, we need someone like you. If you love the flexibility and creativity that comes with being an entrepreneur, the freedom to take things in any direction and the thrill of building awesome products, this role is for you. Each day will look different but, you’ll certainly be:

• Speaking to customers, lapsed customers, non customers and competitors to understand the problems they have
• Ideating on how our products can solve these problems (or creating new features to achieve the same goal)
• Working with talented UI/UX designers to bring those ideas to life with working prototypes
• Leading a team of world-class developers to see your ideas become reality

• Define and communicate the product vision and strategy to stakeholders and team members
• Collaborate with Development and UI/UX teams to create product roadmaps and prioritize features
• Conduct telephone/video-call customer interviews to identify customer needs and market trends that inform product decisions
• Develop detailed product requirements and specifications to guide the development process
• Analyze product performance metrics and user feedback to iterate and improve products
• Coordinate product launch activities including marketing strategies and training for sales teams
• Act as the liaison between technical teams and non-technical stakeholders to ensure alignment and clarity

• Experience in WordPress and eCommerce is a must!
• WooCommerce experience would be highly beneficial
• Proven ability to communicate well in both written and spoken English
• Ample experience in related roles
• The ability to learn new product ecosystems quickly
• The ability to lead under pressure and inspire agility in your team
• Exceptional analytical skills and ability to translate complex data into actionable insights
• Experience with product management tools/methodologies
• Proven ability to manage multiple projects and prioritize tasks effectively
• Creative and entrepreneurial flair to think laterally about products and solutions

We are a globally distributed, highly flexible team that values autonomy and impact. You'll have the freedom to manage your own time and work from anywhere in the world (with the exception of Antarctica!). While we primarily work remotely, we also offer:

• The option to work from our co-working space in Newport, Wales, if you're UK-based.
• Opportunities to connect with the team at annual WordCamp events across Europe, Asia, or the US.
• Regular online connections through 1:1s, team meetings, and company updates.

We believe in flexible working and are open to discussing various arrangements – whether you're looking for freelance, employed, part-time, full-time, permanent, or contract work, we're keen to find the right fit for the right candidate.

If you're ready to make a significant impact as a Senior Full-Stack Developer and help us shape the future of UpdraftCentral, we encourage you to apply!

RoomRaccoon Hotel Tech provides an all-in-one hotel management system. Founded in 2017 by Nadja Buckenberger and Tymen Van Dyl, RoomRaccoon aims to redefine hotel operations. Our diverse team of 110 professionals across 5 offices serves 2000+ clients across Europe, the USA, and Africa. Benefits include equity, a formal training budget, and an annual hotel allowance.

Role: Product Marketing Specialist • Location: Cape Town, South Africa | Lisbon, Portugal | Breda, Netherlands • Language: English • Work-type: On-site • Contract type: ZA: 6-Month FTC > Permanent | PT: 12-Month Freelance Contract (Recibos Verdes) > Permanent | NL: 6-Month FTC > 12-Month FTC > Permanent

• Product Marketing Strategy & Execution: Develop and execute product marketing strategies designed to deliver commercial impact across the customer lifecycle. Integrate scalable growth loops into campaign architecture (SEO flywheels, referral loops, customer advocacy engines). Align initiatives with sales, product, and customer success objectives to maximize reach and relevance.
• Demand Generation: Translate technical product features into compelling narratives tailored to target personas. Equip Sales and internal teams with messaging, one-pagers, battle cards, demo scripts, and training content. Create marketing assets (web copy, video scripts, product brochures) that increase lead quality, conversion rates, and overall pipeline performance.
• Adoption & Customer Expansion: Collaborate with Product and CS to roll out marketing campaigns around new features and plan upsell journeys. Develop release content across channels (in-app, email, blog, video) to support feature adoption and tier upgrades. Build strategies that drive long-term customer engagement and revenue from within the customer base.
• Market Intelligence & Research: Conduct ongoing market research to understand customer pain points, segment-specific trends, and competitive positioning. Use insights to refine messaging and influence the product roadmap. Regularly test and iterate value propositions based on feedback from Sales, CS, and end-users.
• SEO & Organic Growth: Partner with the SEO team to build a strong organic discovery engine. Identify keywords to support awareness and product-specific landing pages. Optimize all owned content for search intent and conversion.
• Go-To-Market (GTM) & Launch Execution: Lead GTM planning and execution for new product features and commercial initiatives. Collaborate with stakeholders across Product, CS, Sales, and Content to ensure smooth and timely rollouts. Ensure launches feed back into the demand, adoption, and advocacy flywheel.
• Metrics & Optimization: Monitor and report on marketing performance (traffic, lead quality, feature usage, campaign ROI). Evaluate campaign impact using KPIs such as feature adoption rates, in-app CTR and engagement, marketing-driven revenue growth, and customer feedback on content and messaging. Iterate and test new approaches to improve performance.

• 5+ years of product marketing experience, ideally within the hospitality or B2B SaaS sectors.
• Strong background in GTM strategy, demand generation, and customer journeys.
• Proven ability to drive measurable impact through content and campaigns.
• Experience creating and optimising marketing assets across the entire funnel.
• Strategic thinker with a commercial mindset and passion for growth-driven marketing.
• Comfortable with analytics platforms (e.g. Looker Studio, Google Analytics) and CRM tools
• Familiarity with in-app messaging tools and customer
• Experience localising messaging across multiple regions and languages.
• Ability to thrive in fast-paced, cross-functional environments

• Equity
• Incentive based commission
• Formal Training budget
• Annual Hotel experience

• Accountability
• Beat Yesterday
• Clock Speed
• Deals a Deal
• Empower Others

Disclaimer: Thanks so much for your excitement about joining RoomRaccoon! We’re reviewing applications as they come in. If you don’t hear from us within three weeks, we’ve decided to move forward with other candidates this time—but keep an eye on our careers page, and we’d love for you to apply for roles that fit your talents in the future!

We are a team of leaders, bold thinkers and friends, and we’re on a mission to create remarkable omni-channel experiences for our customers.

We believe that by being Bold, Accountable, Simple and Human , our values will lead us forward, keeping us real, connected and directed.

By leveraging the power of technology and exceptional talent , we are building products that bring the physical and digital world together to create communities that prosper.This journey requires grit, ambition and teamwork as we transform SA retail for the better .

And we’re only just getting started. Now is the time to jump onboard.

As the Product Marketing Lead , you’ll drive the strategy, structure and execution behind how Bash’s suite of products - across e-commerce, store-enablement and fintech - land in the market and in the hands of employees. You’ll work at the intersection of product, brand, and customer to ensure we position Bash as a utility-driven digital shopping companion — and a platform that empowers teams across the TFG Group.

You’ll build the discipline of product marketing at Bash, from foundations to frameworks, ensuring every launch, feature, and journey lands with relevance and impact across our external (consumer) and internal (employee) audiences.

• You’ll build the discipline of product marketing at Bash,
• Own the product marketing strategy, aligning positioning, messaging, and campaign direction to product and commercial goals across e-commerce, store tech, and fintech.
• Build and manage the annual product marketing roadmap, working closely with Product and Strategy leads to translate business priorities and
• product releases into clear, phased marketing initiatives.
• Define and evolve the operating model for product marketing, including how we work, with whom and through which artefacts (personas, value props, GTM plans, lifecycle comms).
• Build rigorous alignment with the product lifecycle and shipping velocity — ensuring marketing can keep up with our pace of innovation.

Go-to-Market Excellence

• Own the go-to-market roadmap for all feature launches and product rollouts — ensuring clarity of roles, timelines, deliverables, and messaging.
• Develop and execute messaging strategies across multiple audiences:
  • Consumers ; drive understanding, adoption, and love for Bash’s digital products.
  • Employees; particularly in-store teams, embed new tools and technologies in a way that is easy to understand, use, and champion.
• Tailor campaigns, content, and communication to suit the context and needs of each audience, maximising engagement and ensuring value is clearly articulated across channels.
• Collaborate with Sales Enablement and Store Ops to ensure internal-facing products are positioned as enablers, not just tools and embedded into the daily flow of work.
• Partner with Creative, CRM, Growth, and Store teams to ensure owned media — across digital and in-store — is fully leveraged to drive engagement.

Execution & Impact

• Translate product value propositions into compelling messaging that shows up consistently in campaigns, always on journeys and employee channels.
• Own performance across marketing efforts related to product adoption, feature usage, and engagement.
• Ensure ongoing campaign performance and message resonance through testing and insight mining.
• Manage and mentor a team of product marketing managers.
• Cultivate a culture of strategic ownership, experimentation and delivery.

• 8+ years in product marketing, lifecycle marketing, or GTM roles - ideally in e-commerce, fintech, or digital-first consumer brands.
• Proven success in building and executing integrated product marketing roadmaps aligned to business and product strategy.
• Strong stakeholder management skills across product, content, design, enablement, store ops, and analytics.
• A sharp understanding of how customer segmentation, messaging, and positioning drive commercial outcomes.
• A strong grasp of lifecycle marketing across digital and offline channels.
• Excellent verbal and written communication skills, with a passion for simplifying the complex.

• A Strategic Doer : Vision-led but not afraid to roll up your sleeves.
• Brand-Centric & Customer-Obsessed: You think a brand is more than just a logo; it’s how we make people feel.
• Insight-Led & Experimental: You love a good hypothesis and thrive on iteration.
• Collaborative & Low-Ego: You lead with influence, not title.
• Ambitious & Resilient: You love the pace and uncertainty of high-growth environments.

We empower our people to choose where they would like to do their best work, with the tools they need to get there but we also encourage our teamsto travel so we can also make magic happen face to face . Our offices are a vibe, which doesn’t hurt. They are decked out to make collaboration easy and help our team create lasting connections with each other. We bring teams together for planning, celebration, ideation and onboarding, and more.

Our perks are supercharged by our intangible benefits, like the optionality that comes with building a hyper growth business, being surrounded by the best talent in the biz and building great products that wow our customers and drive growth for our country.

Best of the Best - The wealth of talent we have will surprise + inspire you

Security within a startup - The best of both worlds. TFG's buy-in lets us invest in the people and initiatives we believe in.

Agency and Optionality - Use the ambition and collective force of our talent to drive your career in the direction you dream.

Connection and Friendship - We make sure you connect, laugh and have fun with the team. Play hard, work hard vibes.

Top $ - The best people, in the right roles, earning at the top tier.

Your Time - We’ve got generous paid holiday, wellbeing leave and even Birthday leave for you to enjoy when you need it.

Exclusive Shopping Discount - Save when you shop across over 500 brands in-store and on bash.com .

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Canonical Cape Town, Western Cape, South Africa

Join to apply for the Product Marketing Manager role at Canonical

Canonical Cape Town, Western Cape, South Africa

3 days ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager role at Canonical

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Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing

Product Marketing Manager

Location: EMEA - Remote

At Canonical, the product marketing team is not just marketing products—we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, engineering, content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself / the team / the organisation. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.

You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.

You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.

You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.

You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a product marketing manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
  
  

• A passion for technology and open source—you get excited about innovation, software, and community-driven development.
• Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.
  
  

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.
  
  

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long haul company events
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Software Development

Referrals increase your chances of interviewing at Canonical by 2x

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We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Ozow is a proudly South African fintech company, building innovative, secure, and frictionless payment solutions that make it seamless for businesses and consumers to transact. Our growing suite of products, including Pay by Bank, Bank APIs, Cash Vouchers, Debit and Credit Card, PayShap, Payouts and Refunds, and the Ozow Merchant Portal, are reshaping how payments are made, collected, and managed in South Africa.

The Role

We are looking for a strategic and execution-focused Product Marketing Manager who will serve as the vital link between Marketing, Sales, and Product. This is a critical role that ensures a cohesive product narrative, drives go-to-market (GTM) success, and enables us to package, position, and sell Ozow’s products effectively.

This role spans strategy, content creation, market research, messaging, training, CRM, and product enablement, owning the entire lifecycle from product ideation to post-launch optimisation.

Key Responsibilities

• Lead qualitative and quantitative research to validate product-market fit before development begins.
• Work closely with Product Managers to shape feature prioritisation and roadmap direction based on market needs and customer demand.
• Identify emerging trends, customer pain points, and industry shifts to ensure Ozow’s offerings remain relevant, differentiated, and competitive.
• Synthesise insights into actionable recommendations that inform positioning, pricing, product design, and go-to-market strategy.
• Champion the voice of the customer/merchant across the business, ensuring insights are continuously fed back into product and marketing strategies.

Go-to-Market Strategy and Execution

• Develop and lead go-to-market strategies for new products, features, and improvements across our full suite: Pay by Bank, Bank APIs, Cash Vouchers, Card Payments, PayShap, Payouts, Refunds, and Merchant Portal.
• Work with Product, Marketing, Sales and Client Success teams to ensure aligned and timely execution of GTM plans.
• Build and execute launch plans, timelines, and stakeholder communications.

Cross-Functional Collaboration and Integration

• Serve as the key liaison between Marketing, Sales, and Product, ensuring tight coordination, shared insights, and consistent messaging.
• Drive the development of business cases and product narratives pre-development to ensure product-market fit.
• Champion the feedback loop between Product, Sales, Client Success and merchants to inform future roadmaps and campaigns.

Positioning, Messaging and Storytelling

• Own the product messaging framework, ensuring clarity, consistency, and differentiation across all touchpoints.
• Translate technical features into compelling value propositions tailored to target audiences and verticals.

Content Development and Enablement

• Create and manage sales and enablement content including pitch decks, brochures, battlecards, one-pagers, FAQs, and product sheets.
• Write and review content for integration guides, CRM journeys, onboarding flows, help centre articles, and email comms.
• Maintain a centralised content hub/repository for the Commercial team to easily access up-to-date collateral.

Insights and Research

• Conduct competitive research, win/loss analysis, and customer interviews to inform strategy and refine messaging.
• Lead merchant and customer surveys, in collaboration with UX, to gather actionable insights on product usage, sentiment, and opportunities.

Customer Experience and Journey Optimisation

• Work with UX, Product, and Client Success teams to optimise the end-to-end merchant journey.
• Own post-launch feedback and tracking to ensure continuous improvement of product adoption and satisfaction.

Performance and Analytics

• Define and track key product marketing metrics including adoption, engagement, revenue contribution, churn, and feedback loops.
• Leverage data, AI, and marketing automation tools to optimise targeting, messaging, and performance across channels.

What You'll Need

• 5+ years’ experience in Product Marketing or related roles within a B2B SaaS or fintech environment.
• Strong understanding of the payments landscape in South Africa is an advantage.
• Experience working with CRM platforms, marketing automation tools, and analytics dashboards.
• Proven ability to work cross-functionally and influence multiple stakeholders.
• Exceptional communication skills, both verbal and written, with an eye for detail and storytelling.
• Experience with building business cases, conducting market research, and managing product positioning.
• Ability to thrive in a fast-paced, entrepreneurial environment.

During the interview process you will meet with the People team, the hiring manager, and relevant CSuite. Be prepared to complete a technical assessment that will showcase your skills.

Join Ozow and become part of an elite force that challenges the ordinary and achieves the extraordinary. If you're driven to make an impact, embrace challenges, and seek unparalleled opportunities for growth, your journey starts here.

Compliance

As a fintech company, we prioritize data security and compliance. Due to the sensitive nature of our work, we require individuals with a high level of integrity and trustworthiness to ensure adherence to financial regulations and industry standards.

Ready to be exceptional?Apply now!

Keen to know more?

Interested in joining our rocket ship?

To find out more about life atOzow, head over to our Careers Page here!

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Our client is seeking an experienced and dynamic Product Marketing Lead to join their team. This pivotal role will be responsible for aligning product offerings with the brand’s identity and ensuring they connect meaningfully with target audiences. You will translate product features into compelling customer value propositions and support go-to-market plans for both online and offline campaigns.

Working closely with product, design, tech, and sales teams, you will craft marketing strategies and content that drive product understanding, adoption, and customer engagement. This role reports to the Head of Marketing & Brand and plays a key part in brand growth through insight-led, customer-centric execution.

Key Responsibilities

• Understand the full suite of products and how they meet customer needs.

• Plan and execute campaigns that drive product usage, education, and adoption.

• Collaborate with product stakeholders to understand roadmap items and new releases.

• Translate technical product features into clear, customer-facing messaging and creative briefs.

• Tailor campaigns to different audiences, including shopkeepers, agents, and partners.

• Roll out marketing elements across both online and offline channels.

• Partner with the sales and operations teams to ensure successful delivery in the field.

• Support partner-specific product marketing initiatives, including targeted product pushes.

• Monitor and report on campaign performance, using insights to refine future initiatives.

• Maintain up-to-date marketing materials that are relevant and effective.

Requirements

• Minimum 5 years’ experience in brand management or product marketing.

• Proven experience supporting product development processes.

• Strong understanding of marketing and communication principles.

• Excellent verbal and written communication skills.

• Proficiency in market research and data analysis tools.

• Strategic thinker with the ability to execute effectively.

• Experience in fintech, telecommunications, or FMCG industries preferred.

• Understanding of informal markets and consumer behaviour will be an advantage.

• Grade 12 with a tertiary qualification in Marketing, Communications, or Business.

Skills & Competencies

• Strategic execution with measurable results.

• Customer-centric mindset.

• Creative storytelling and clear communication.

• Strong cross-functional collaboration skills.

• Data and insight-driven approach.

• High attention to detail and organisational ability.

• Adaptability in a fast-paced environment.

Other Information

• Willingness to travel occasionally.

• Eligible for hybrid work with a suitable home setup.

If you are a strategic, creative, and customer-focused marketer with a passion for driving product adoption and brand engagement, we’d love to hear from you.