775 b2b Marketing jobs in South Africa

About Keen

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international companies scale smarter by integrating expert teams that drive results across marketing, creative, customer experience, and sales.

We're not a legacy agency. We're a partner in growth — and that's where you come in.

About the Role

We're hiring a B2B Marketing Lead in Cape Town to our (Keen's) brand presence end-to-end. This role spans client marketing, sales enablement, and employer brand, creating content that drives trust, builds reputation, and supports both business development and recruitment.

This is a hands-on role for someone who's ready for significant ownership, and who can operate as both strategist and executor: creating content, building systems, and driving measurable results across channels.

What You'll Do

• Own Keen's brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
• Create compelling case studies and client stories that showcase impact and outcomes
• Drive inbound growth through SEO, client facing newsletters, and thought leadership content
• Develop a content calendar from scratch and manager Keen's social presence, including company posts and ghostwriting for leadership
• Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
• Lead employer brand marketing to position Keen as a premier workplace in Cape Town and globally including developing a candidate newsletter and communications to strengthen the hiring funnel
• Own the Keen website; from content updates, campaign alignment, to optimization and new page development
• Track and report on marketing KPIs across awareness, leads, and engagement
• Support events and partnerships (universities, industry events, VC/PE partners)
• Write and brief creative for designers and editors, ensuring brand consistency across all outputs

What We're Looking For

• 5+ years of experience in B2B marketing — ideally in professional services, SaaS, or agency environments
• Strong copywriting skills, including case studies, decks, collateral, whitepapers, and executive ghostwriting
• Proven ability to create marketing that drives sales conversations and builds credibility
• Experience running multi-channel campaigns (social, blog, newsletters, events, SEO)
• Proven ability to manage vendors, graphic designers, and video editors
• Strong understanding of B2B marketing (dual audience: clients and candidates)
• Comfortable building processes and reporting systems to measure impact
• Demonstrated ownership of startup, agency, BPO, or B2B marketing channels in a past role
• Hands-on operator with the ability to roll up your sleeves and execute at speed

What's In It for You

• Competitive full-time compensation
• Hybrid work setup in Cape Town with a collaborative team
• Opportunity to shape Keen's brand and thought leadership in global markets
• Exposure to clients in e-commerce, SaaS, fintech, and consumer brands
• Birthday leave + professional development budget
• Join a company that values ownership, clarity, and ambitious growth

Hey

We're a fun team.

We're looking to hire a
B2B Marketing Automation Associate
who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, your job is to ensure we're maximizing every touchpoint in our marketing funnel to drive conversions. Your primary KPI? Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, sms and phone.
You are NOT a BDR.
We have an entire BDR/SDR team. Your job is to automate their job and make them do less and less.

This position is ideal for someone with
3+ years of experience managing B2B lifecycle marketing
and a passion for data, automation, and optimizing customer journeys. You must be
proficient in HubSpot
and skilled at running targeted campaigns that move prospects down the funnel.

Key Responsibilities

• Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
• Own newsletter campaigns to engage and nurture leads.
• Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
• Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
• Track and optimize our calling efforts — caller ID, follow-up tracking, etc.
• Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
• Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
• Develop and optimize marketing automation workflows in HubSpot.
• Track and report on campaign performance metrics weekly.
• Maintain and update performance dashboards with the latest data.
• Map customer journeys in Miro and create visual workflows.
• Work closely with sales to align lifecycle marketing efforts with pipeline goals.
• Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
• Optimize and refine existing lead nurture sequences to increase booking rates.
• Drive experiments to improve email deliverability and response rates.
• Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

Career Growth
This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take on
more strategic ownership of the customer journey
.

This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.

Qualifications

• 3+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)
• Proficient in HubSpot.
• Experience setting up and optimizing email, SMS, and automation workflows.
• Strong analytical skills—you're obsessed with tracking, reporting, and improving performance.
• Ability to create and maintain performance dashboards.
• Experience running A/B tests to improve conversion rates.
• Strong project management and organizational skills with keen attention to detail.
• Excellent communication skills, particularly in a remote, fast-paced environment.
• Fluent in English—there's no copywriter to manage, so you'll need to handle messaging yourself.
• You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.
• Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn

Application Process
To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets

Are you driven by client success and passionate about the power of marketing to influence global business?

Do you excel at turning complex, multilingual campaigns into seamless executions that deliver measurable impact? If so, this is your chance to take ownership of international projects for a fast-scaling B2B marketing powerhouse.

Our client is a
global marketing innovator
with operations across
EMEA, North America, and South Africa
. They partner with some of the world's most influential B2B brands, helping them engage hard-to-reach audiences through intelligent campaigns. Now, they're growing their South African Client Services team with a highly skilled
Customer Success Manager
—someone who thrives on detail, loves problem-solving, and is motivated by seeing clients succeed.

What You'll Do

This isn't a back-office role—it's about being on the frontline of delivery, client relationships, and operational excellence:

• Be the face of the business for your clients
  : manage day-to-day communication, handle queries with confidence, and ensure every interaction builds trust and credibility.
• Coordinate multilingual campaigns at pace
  : working with translators, freelancers, and internal teams to deliver assets across multiple languages—always on time, always on brand.
• Deliver with precision under pressure
  : prepare and finalise creative assets within 48–72 hours to meet global launch deadlines without compromising quality.
• Own the setup and execution
  of online and offline campaigns in internal systems, ensuring accuracy, speed, and flawless delivery.
• Track campaign performance end-to-end
  : monitor pacing, deadlines, lead flow, and delivery metrics—proactively solving issues before they become problems.
• Work globally, think globally
  : collaborate daily with teams in the UK and US, aligning efforts across time zones to ensure campaigns deliver maximum impact.
• Grow with the business
  : take on additional responsibilities and stretch opportunities as this fast-expanding organisation continues to evolve.

We're looking for someone who doesn't just "manage accounts"—but actively drives success.

You'll need:

• Solid experience in
  Customer Success, Customer Experience, or Account Management
  , ideally within a marketing or media setting.
• B2B marketing/media knowledge
  , especially exposure to the UK and US markets (a strong differentiator).
• Exceptional organisational skills: you're the person who thrives on multiple moving parts and never lets a deadline slip.
• A
  client-first mindset
  with strong communication skills and the confidence to manage senior stakeholders.
• Comfort working across borders and time zones—you'll be part of a truly international delivery model.
• Strong PC skills and the ability to quickly master new platforms and tools.
• (Advantageous) A working knowledge of
  basic HTML
  .

Why Join?

You'll be joining a business where
precision meets creativity
—a company that's redefining B2B marketing on a global scale. Their South African team is central to delivery success, and this is your chance to make an immediate impact. If you want to be challenged, grow quickly, and see your work deliver tangible results for world-class clients, this role is for you.

Apply today and step into a role where your skills and ambition will shape the future of global B2B marketing.

Driven by transformative digital technologies and trends, we are RIB and we've made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software's reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds. Find out more at RIB Careers.

Work Location Note: This is not a remote position; a hybrid work model (2–3 days per week in the office) is offered at our Cape Town or Centurion location.

This role plays a pivotal part in shaping RIB's B2B website into a high-impact, scalable marketing engine—directly influencing how we attract, engage, and convert our global customers. You'll be working with a collaborative, globally minded team that values innovation, clarity, and momentum. If you're someone who thrives at the intersection of strategy, data, and delivery — we'd love to meet you.

Key responsibilities

• Drive global B2B website projects from concept to execution: managing timelines, cross-functional teams, and deliverables to ensure impactful, on-time launches that support digital marketing goals.
• Own and optimize website performance by tracking key metrics such as user behavior, traffic sources, lead generation funnels, bounce rates, and conversion rates. Use web analytics tools (e.g., Google Analytics, Hotjar) to generate actionable insights and drive continuous improvements.
• Position the website as a central digital marketing platform, ensuring content, messaging, and user journeys are aligned with brand strategy, campaign initiatives, and regional marketing efforts.
• Inspire digital evolution by uniting cross-functional teams to drive innovation, amplify impact, and accelerate growth

Essential Requirements

• Profound experience in digital B2B marketing with a proven track record of driving growth and impact.
• Experience in project management combined with a strong analytical mindset. Ability to take a step back, challenge the status quo, and ask critical questions such as "What are we doing and why?"
• You more than understand terms like GA4, OCR, SEM, SEO, PPC, PPM, MQLs & SQLs, first-touch, last-touch, marketing origination.
• Deep understanding of emerging B2B marketing trends and innovative sales approaches, including e-commerce, conversion-focused website strategies, etc to effectively support the buyer journey and drive business growth.
• Proven success working in both international and multicultural environments.
• Strong grasp of technical website concepts with the ability to communicate effectively with both technical and non-technical stakeholders.
• Commercially minded problem solver with a clear grasp of marketing's role in the broader business context.
• You bring a curious, solutions-oriented mindset, take ownership, and are always looking for better ways to achieve results.
• A collaborative and agile team player who leads through influence; goal-focused yet adaptable when new insights emerge.
• Proficient in Salesforce (SFDC) or similar CRM platforms.
• Very good English language skills (Level C1/C2).

Advantegeous

• Experience with marketing automation platforms (e.g. MCAE/ Pardot or similar)
• Proficiency in additional languages (e.g., German, Danish, Spanish)
• Knowledge in Wordpress

Motivated by our values & vision, we drive the digital transformation of our customers - for a more digital, efficient and sustainable engineering and construction industry. "Building Better Together" is more than just a slogan for us. Because alongside our customers, you are at the forefront. So that you can fully develop your passion for your tasks, we support you with

• a structured start: individual onboarding, organized networking
• Goodies such as: Employee benefits (e.g. corporate benefits), bonuses (e.g. for wedding, birth, anniversary), Schneider Electric share participation, employee events (team events, summer parties, .), depending on location: table football/ table tennis table/ dogs tolerated, health management (e.g. discounts at the gym, company doctor, .),.
• A modern working time model: trust-based working hours, flexible working hours, possibility of hybrid working
• Career development/ prospects: team or role-based development/ training, individual development/ training, national and international career prospects within the RIB Group or Schneider Electric, .
• your room for creativity: proactive sharing of your ideas/ approaches/ process optimizations within the team, operational idea management, active participation in meetings at team and management level ("RIB Town Halls"), .
• Ways in which you can be sustainable (depending on location & function): digital infrastructure, company bikes, travel allowance, e-car as company car, .

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.

Role Overview

As
Marketing Lead – Campaigns
, you will take ownership of campaign activity across The PEGroup and its portfolio of connected businesses. You will be responsible for building, executing, and optimising campaigns that drive awareness, generate leads, and support revenue growth.

Your mission is to deliver measurable campaign outcomes that feed directly into the sales pipeline and commercial targets, ensuring that The PEGroup's marketing function is scalable, data-driven, and collaborative across all brands.

Functional & Behavioural Expectations

●   
Collaborative Leadership
– Champion a one-team approach, working closely with Sales, Operations, and Product to deliver commercial outcomes.

●   
Agility
– Operate effectively in a start-up environment: adaptable, resourceful, and able to prioritise with speed and clarity.

●   
Process & Accountability
– Introduce and maintain clear processes, campaign frameworks, and reporting to ensure accountability and continuous improvement.

●   
Strategic & Hands-On
– Balance strategic planning with execution, willing to get hands-on with campaign and digital activity when needed.

●   
Supplier & Partner Management
– Build strong relationships with agencies, contractors, and technology partners, ensuring high-quality delivery and value for money.

●   
Innovation & Continuous Learning
– Stay on top of emerging marketing trends, tools, and platforms to keep campaigns fresh and effective.

●   
Ad Hoc Projects
– Support business-wide initiatives that increase awareness, credibility, and long-term value, even where outside of traditional campaign activity.

Core Responsibilities

Campaign Strategy & Delivery

●   Develop and own the campaign strategy for each brand.

●   Implement inbound and outbound campaigns to generate leads.

●   Plan and execute digital and non-digital campaigns (PPC, social, email, events).

●   Manage the campaign calendar and social media engagement.

●   Oversee creation of sales collateral to support campaigns.

●   Track and analyse campaign performance using analytics tools.

●   Ensure all campaigns are GDPR-compliant and measurable, enabling data-driven decision-making.

Customer Marketing

●   Manage customer communication programmes, from onboarding to retention campaigns, ensuring a consistent and engaging experience.

●   Collaborate with the wider team to develop case studies, testimonials, and advocacy initiatives.

Website Optimisation for Campaigns

●   Work with the Content & Brand Lead to ensure campaign landing pages and digital journeys are optimised for SEO, conversion, and performance.

●   Run A/B tests and apply data insights to continually improve campaign outcomes.

Market & Competitor Research

●   Conduct competitor and sector research to inform campaigns and targeting.

●   Share insights with Sales and other teams to strengthen positioning.

Experience & Skills Required

●   Proven track record in campaign marketing, ideally within a B2B or multi-brand environment, with 5–7 years of relevant experience

●   Hands-on expertise in digital and non-digital campaign delivery.

●   Ability to create, manage, and optimise campaigns to drive commercial growth.

●   Strong understanding of campaign tracking and reporting requirements.

●   Experience with "test and learn" strategies and optimisation across campaigns.

●   Knowledge of channel management, ensuring ROI is maximised.

●   Experience with analytics and reporting tools.

●   Comfortable in a start-up/scale-up environment – agile, hands-on, and process-driven.

●   Strong project management skills with the ability to prioritise and deliver under pressure.

●   Strong stakeholder management and ability to collaborate across Sales, Operations, and external partners.

What Success Looks Like

●   A steady pipeline of qualified leads across brands.

●   Campaigns that generate measurable ROI and support commercial targets.

●   Data-driven improvements to campaigns over time.

●   Strong collaboration with Content & Brand Lead to ensure alignment across all marketing outputs.

Support & Collaboration

You'll report directly to the Head of Marketing/CMO and work closely with Sales, Operations, HR, and external freelancers/agencies.

Senior Specialist, Marketing Automation & Campaigns

Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta

Senior Specialist, Marketing Automation & Campaigns

Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta

Senior Specialist, Marketing Automation & Campaigns

Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta

Senior Specialist, Marketing Automation & Campaigns

Join to apply for the Senior Specialist, Marketing Automation & Campaigns role at Lumenalta