68 b2b Marketing jobs in South Africa

B2B Marketing Specialist

R900000 - R1200000 Y Potentiam Ltd

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Job Description

Potentiam is a global provider of highly qualified professionals to European SMEs from our offices in Romania, South Africa and India.

We work with clients in finance, energy, leisure, marketing, business services and technology industries, providing technical, professional multi-lingual highly motivated staff, most of whom have had experience of working for international companies.

Our staff cover a wide range of roles from accounting, marketing, data management, HR, sales/account management, engineering, technology, and operations.

Potentiam manages our staff's career development and personal development training, all infrastructure, HR and payroll with our clients directly managing day-to-day staff responsibilities and role training and development.

Purpose of role

This is a generalist marketing role focused on executing and coordinating marketing campaigns, supporting sales outreach, and managing marketing operations.

The role requires
hands-on experience in B2B marketing, particularly in account-based marketing (ABM) or Marketing Operations with clear and varied ICPs, digital advertising, and sales enablement.

The ideal candidate will be
process-driven, organised, and comfortable working across multiple marketing channels and tools.

Duties and responsibilities

1. Campaign Execution & Outreach Optimisation

o Implement and track LinkedIn Ads and Zopto LinkedIn outreach.

o Implement and maintain HubSpot (ABM) Beauhurst sector & signal sequences to target key prospects.

o Coordinate with the HubSpot team in India for CRM management and lead tracking.

o Optimise outreach messaging in collaboration with BDRs through A/B testing and engagement analysis.

o Support logistics for upcoming webinars and oversee vendor coordination.

2. Sales Enablement & Content Distribution

o Maintain and refine sales collateral to support BDRs.

o Repurpose content for LinkedIn, email outreach, and sales materials.

o Monitor LinkedIn engagement and flag warm leads for follow-up.

3. Marketing Operations, Admin, Coordination & Reporting

o Track campaign performance and compile daily, weekly & monthly reports.

o Contribute to CRM data accuracy and lead intelligence sharing.

o Own marketing administration, including maintaining internal trackers, organising marketing assets, coordinating marketing activities and liaising / managing communication with external suppliers.

o Oversee SEO optimisation.

Skills/Experience


• 5 - 8 years of total marketing experience.


• 3 - 5 years of B2B marketing experience, ideally in a professional services business.


• Exposure to strong Account-Based Marketing (ABM) experience to support targeted outreach with defined ICPs.


• Hands-on experience with HubSpot, LinkedIn Ads, Zopto (or similar), Apollo, Cognism (or similar firmographic/ data enrichment tools).


• Strong coordination and organisational skills, with experience managing multiple stakeholders.
•Proficiency in tracking and reporting marketing performance.


• Detail-oriented and process-driven.

Location and Hours:

Foreshore, Cape Town CBD

09h00 - 18h00

DISCLAIMER

The personal information you provide in connection with the submission of your job application or otherwise as part of a recruitment process is used and stored for use only in the execution of a recruitment process and in connection with a possible recruitment.

Our contact person for questions regarding processing of personal data in connection with HR activities is Chantal Endemann, who can be contacted on email at The disclosure of your personal information to any third parties is in accordance with written agreements with the parties concerned that comply with the applicable rules, including confidentiality requirements and deletion of information after the recruitment process ends as per our data storage policy.

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B2B Marketing Manager

R600000 - R1200000 Y Keen

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About Keen

At Keen, we don't just deliver services — we embed ourselves into the heart of our clients' businesses. From digital marketing and creative to customer experience, we craft bold, high-performance digital experiences for global brands.

Keen helps some of the most exciting U.S. and international companies scale smarter by integrating expert teams that drive results across marketing, creative, customer experience, and sales.

We're not a legacy agency. We're a partner in growth — and that's where you come in.

About the Role

We're hiring a B2B Marketing Lead in Cape Town to our (Keen's) brand presence end-to-end. This role spans client marketing, sales enablement, and employer brand, creating content that drives trust, builds reputation, and supports both business development and recruitment.

This is a hands-on role for someone who's ready for significant ownership, and who can operate as both strategist and executor: creating content, building systems, and driving measurable results across channels.

What You'll Do

  • Own Keen's brand marketing across web, blog, newsletter, LinkedIn, case studies, and events/conferences
  • Create compelling case studies and client stories that showcase impact and outcomes
  • Drive inbound growth through SEO, client facing newsletters, and thought leadership content
  • Develop a content calendar from scratch and manager Keen's social presence, including company posts and ghostwriting for leadership
  • Oversee sales enablement: sales decks, collateral, one-pagers, and client-facing materials
  • Lead employer brand marketing to position Keen as a premier workplace in Cape Town and globally including developing a candidate newsletter and communications to strengthen the hiring funnel
  • Own the Keen website; from content updates, campaign alignment, to optimization and new page development
  • Track and report on marketing KPIs across awareness, leads, and engagement
  • Support events and partnerships (universities, industry events, VC/PE partners)
  • Write and brief creative for designers and editors, ensuring brand consistency across all outputs
Requirements

What We're Looking For

  • 5+ years of experience in B2B marketing — ideally in professional services, SaaS, or agency environments
  • Strong copywriting skills, including case studies, decks, collateral, whitepapers, and executive ghostwriting
  • Proven ability to create marketing that drives sales conversations and builds credibility
  • Experience running multi-channel campaigns (social, blog, newsletters, events, SEO)
  • Proven ability to manage vendors, graphic designers, and video editors
  • Strong understanding of B2B marketing (dual audience: clients and candidates)
  • Comfortable building processes and reporting systems to measure impact
  • Demonstrated ownership of startup, agency, BPO, or B2B marketing channels in a past role
  • Hands-on operator with the ability to roll up your sleeves and execute at speed
Benefits

What's In It for You

  • Competitive full-time compensation
  • Hybrid work setup in Cape Town with a collaborative team
  • Opportunity to shape Keen's brand and thought leadership in global markets
  • Exposure to clients in e-commerce, SaaS, fintech, and consumer brands
  • Birthday leave + professional development budget
  • Join a company that values ownership, clarity, and ambitious growth
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B2B Marketing Manager

Pretoria, Gauteng Ad Talent Africa

Posted 17 days ago

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Job Description

permanent

Who are we

We’re a leading player in the ICT sector, delivering innovative technology solutions that empower businesses to perform at their best. Our environment is fast-paced, collaborative, and built around smart, driven people who thrive on making an impact.

Who are we looking for

An experienced B2B Marketing Manager with a strong understanding of the ICT and/or Telco industry. You’re commercially minded, digitally savvy, and passionate about creating marketing strategies that drive brand awareness, lead generation, and measurable results.

What will you do

  • Develop and execute B2B marketing strategies that drive awareness, engagement, and growth.
  • Partner with agencies and internal teams to deliver integrated marketing campaigns, events, and account-based marketing initiatives.
  • Manage brand and digital content, ensuring consistency across channels.
  • Plan and oversee communications and content calendars to support lead generation goals.
  • Use SEO, analytics, and keyword insights to strengthen digital performance and brand visibility.
  • Create compelling content that resonates with business audiences and positions the company as a trusted ICT partner.
  • Track performance, measure ROI, and continuously optimise campaigns for success.

What will you need

  • 7–10 years’ experience in B2B marketing , ideally within ICT, technology, or telecommunications.
  • Proven track record in developing and implementing successful marketing and communication strategies.
  • Strong understanding of digital channels, content marketing, and lead generation.
  • Experience managing agency partners and cross-functional teams.
  • Solid business acumen with a customer-centric, digital-first mindset.
  • Excellent communication, analytical, and presentation skills.
  • Digital
  • Marketing
  • Technology
  • Telecommunication
  • Content
  • Lead Generation
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B2B Marketing Automation Associate

R250000 - R500000 Y Scale Army Careers

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Job Description

Hey

We're a fun team.

We're looking to hire a
B2B Marketing Automation Associate
who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, your job is to ensure we're maximizing every touchpoint in our marketing funnel to drive conversions. Your primary KPI? Advancing deals along the pipeline—improving booking rates, close rates, and overall deal velocity via email, sms and phone.
You are NOT a BDR.
We have an entire BDR/SDR team. Your job is to automate their job and make them do less and less.

This position is ideal for someone with
3+ years of experience managing B2B lifecycle marketing
and a passion for data, automation, and optimizing customer journeys. You must be
proficient in HubSpot
and skilled at running targeted campaigns that move prospects down the funnel.

Key Responsibilities

  • Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
  • Own newsletter campaigns to engage and nurture leads.
  • Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
  • Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
  • Track and optimize our calling efforts — caller ID, follow-up tracking, etc.
  • Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
  • Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
  • Develop and optimize marketing automation workflows in HubSpot.
  • Track and report on campaign performance metrics weekly.
  • Maintain and update performance dashboards with the latest data.
  • Map customer journeys in Miro and create visual workflows.
  • Work closely with sales to align lifecycle marketing efforts with pipeline goals.
  • Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
  • Optimize and refine existing lead nurture sequences to increase booking rates.
  • Drive experiments to improve email deliverability and response rates.
  • Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

Career Growth
This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development. As you scale lifecycle efforts, there is room to take on
more strategic ownership of the customer journey
.

This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.

Qualifications

  • 3+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise)
  • Proficient in HubSpot.
  • Experience setting up and optimizing email, SMS, and automation workflows.
  • Strong analytical skills—you're obsessed with tracking, reporting, and improving performance.
  • Ability to create and maintain performance dashboards.
  • Experience running A/B tests to improve conversion rates.
  • Strong project management and organizational skills with keen attention to detail.
  • Excellent communication skills, particularly in a remote, fast-paced environment.
  • Fluent in English—there's no copywriter to manage, so you'll need to handle messaging yourself.
  • You must speak quickly. Everyone on our team is a fast talker, and we need someone who can keep up.
  • Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn

Application Process
To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets
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Customer Success Manager – B2B Marketing

Sandton, Gauteng R900000 - R1200000 Y Initiate International

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Job Description

Are you driven by client success and passionate about the power of marketing to influence global business?

Do you excel at turning complex, multilingual campaigns into seamless executions that deliver measurable impact? If so, this is your chance to take ownership of international projects for a fast-scaling B2B marketing powerhouse.

Our client is a
global marketing innovator
with operations across
EMEA, North America, and South Africa
. They partner with some of the world's most influential B2B brands, helping them engage hard-to-reach audiences through intelligent campaigns. Now, they're growing their South African Client Services team with a highly skilled
Customer Success Manager
—someone who thrives on detail, loves problem-solving, and is motivated by seeing clients succeed.

What You'll Do

This isn't a back-office role—it's about being on the frontline of delivery, client relationships, and operational excellence:

  • Be the face of the business for your clients
    : manage day-to-day communication, handle queries with confidence, and ensure every interaction builds trust and credibility.
  • Coordinate multilingual campaigns at pace
    : working with translators, freelancers, and internal teams to deliver assets across multiple languages—always on time, always on brand.
  • Deliver with precision under pressure
    : prepare and finalise creative assets within 48–72 hours to meet global launch deadlines without compromising quality.
  • Own the setup and execution
    of online and offline campaigns in internal systems, ensuring accuracy, speed, and flawless delivery.
  • Track campaign performance end-to-end
    : monitor pacing, deadlines, lead flow, and delivery metrics—proactively solving issues before they become problems.
  • Work globally, think globally
    : collaborate daily with teams in the UK and US, aligning efforts across time zones to ensure campaigns deliver maximum impact.
  • Grow with the business
    : take on additional responsibilities and stretch opportunities as this fast-expanding organisation continues to evolve.

We're looking for someone who doesn't just "manage accounts"—but actively drives success.

You'll need:

  • Solid experience in
    Customer Success, Customer Experience, or Account Management
    , ideally within a marketing or media setting.
  • B2B marketing/media knowledge
    , especially exposure to the UK and US markets (a strong differentiator).
  • Exceptional organisational skills: you're the person who thrives on multiple moving parts and never lets a deadline slip.
  • A
    client-first mindset
    with strong communication skills and the confidence to manage senior stakeholders.
  • Comfort working across borders and time zones—you'll be part of a truly international delivery model.
  • Strong PC skills and the ability to quickly master new platforms and tools.
  • (Advantageous) A working knowledge of
    basic HTML
    .

Why Join?

You'll be joining a business where
precision meets creativity
—a company that's redefining B2B marketing on a global scale. Their South African team is central to delivery success, and this is your chance to make an immediate impact. If you want to be challenged, grow quickly, and see your work deliver tangible results for world-class clients, this role is for you.

Apply today and step into a role where your skills and ambition will shape the future of global B2B marketing.

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Marketing Strategy for Marketing Agency

R300000 - R540000 Y Cordelia Capital

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Overview

We are seeking a highly organized and proactive Project Manager to oversee client campaigns and internal initiatives within our marketing agency. The Project Manager will serve as the bridge between clients, creative teams, and leadership—ensuring projects are delivered on time, within budget, and aligned with strategic objectives.

Responsibilities

  • Project Planning & Coordination
  • Scope, plan, and schedule marketing projects (campaigns, websites, branding, digital ads, content production).
  • Define deliverables, timelines, dependencies, and resource allocation.
  • Maintain project documentation, status reports, and risk logs.
  • Client Management
  • Serve as primary client contact for day-to-day communications.
  • Translate client goals into actionable project plans.
  • Manage expectations, approvals, and feedback cycles.
  • Team Leadership & Collaboration
  • Coordinate across design, content, digital, and strategy teams.
  • Facilitate daily/weekly standups, sprint reviews, and retrospectives.
  • Ensure workloads are balanced and deadlines realistic.
  • Execution & Delivery
  • Track progress and ensure deliverables meet quality standards.
  • Monitor budgets and project profitability.
  • Identify and resolve blockers quickly.
  • Performance Tracking & Reporting
  • Prepare project status updates for clients and leadership.
  • Measure campaign performance against KPIs.
  • Provide insights for continuous improvement.

Qualifications

  • 3–5 years of experience in project management, ideally in a marketing, creative, or advertising agency.
  • Strong understanding of marketing workflows (digital ads, content marketing, branding, design, web builds).
  • Proficiency with project management tools (Asana, Jira, Trello, , etc.).
  • Excellent communication, presentation, and stakeholder management skills.
  • Demonstrated ability to manage multiple projects simultaneously under tight deadlines.
  • PMP, Agile/Scrum, or similar certifications (preferred, not required).

Key Skills

  • Strategic thinking and attention to detail.
  • Strong client service orientation.
  • Budgeting and resource management.
  • Familiarity with creative and digital marketing processes.
  • Problem-solving and adaptability in a fast-paced environment.

Success Metrics

  • On-time delivery rate of projects.
  • Client satisfaction scores and retention.
  • Project profitability and budget adherence.
  • Team collaboration and workload balance.

Job Type: Full-time

Pay: R25 000,00 - R45 000,00 per month

Work Location: Remote

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Senior Manager: Digital Marketing Strategy

Nedbank

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Job Description

*Job Classification *
Job Classification: Marketing, Communication and Research

Job Post End Date: 31 October 2025

Reporting Line: Head: Digital Marketing Strategy & Innovation

Direct Reports: 3 x Digital Marketing Managers

Job Purpose
The Senior Manager: Digital Marketing Strategy oversees the development of digital marketing initiatives, enhancing capabilities and progressing maturity at Nedbank. They contribute to the effective use of data and marketing technology (MarTech). Leading a team of digital marketing managers and collaborating closely with marketing pods and agile squads, this individual crafts data-driven, performance-focused strategies that align with business objectives to achieve meaningful results. Utilising Nedbank's full MarTech suite, including Adobe Experience Cloud and emerging AI technologies, they enable teams to innovate, personalise client experiences, and boost commercial growth. The role is crucial in converting complex data and technology into effective strategies, ensuring digital marketing efforts are innovative, client-focused, and aligned with Nedbank's vision for future-ready marketing.

Key Responsibilities
Strategic Digital Marketing Leadership (50%)

  • Lead the development of integrated, measurable, client-centric digital marketing strategies.
  • Drive capability building and maturity in digital marketing across teams.
  • Partner with pods and agile squads to design, test, and optimise performance-driven campaigns.
  • Use insights and analytics to ensure strategies are aligned with business growth and ROI.

MarTech-driven Campaign Enablement (30%)

  • Partner with Group Technology and other functions to creatively leverage Adobe Experience Cloud (AEM, Journey Optimiser, Analytics, Target, Firefly, Creative Cloud) and other MarTech tools (e.g. GA4, Apps Flyer).
  • Act as a catalyst for MarTech-enabled creativity, guiding marketers across the group in the strategic use of data and technology to enhance campaign impact.
  • Ensure MarTech initiatives are tightly integrated with campaign objectives and deliver clear, measurable value.
  • Provide strategic input into MarTech enablement roadmaps, focusing on campaign outcomes rather than simply platform adoption.

AI and Advanced Technology Integration (20%)

  • Identify and champion opportunities to apply AI and advanced technologies in marketing activity for greater personalisation and efficiency.
  • Collaborate with cross-functional teams to evaluate and implement AI tools that enhance campaign creativity and effectiveness.
  • Contribute to the responsible governance of AI and data-driven marketing, ensuring its ethical and impactful use.
  • Build awareness and capability across marketing teams on the creative potential and limitations of AI in marketing.

Education & Qualifications
Postgraduate degree in Marketing, Communications, or a related field (master's degree is advantageous). Professional certification in Digital Marketing and relevant MarTech tools is advantageous.

Experience

  • 7–10 years in senior digital marketing roles, with proven leadership experience.
  • Demonstrated ability to drive strategy, build capability, and uplift digital maturity.
  • Demonstrated expertise in creatively applying MarTech platforms (preferably Adobe Experience Cloud) to drive marketing success.
  • Experience working cross-functionally with technology and data teams.
  • Interest and aptitude in AI-driven marketing innovation.
  • Agency experience is advantageous.

Technical Skills

  • Optimising digital marketing channels (web, social, mobile, direct) – Advanced.
  • Leveraging digital advertising platforms (including programmatic display, paid search and performance media) – Advanced.
  • Agile ways of working and project management – Progressive.
  • Process improvement and journey orchestration – Progressive.
  • Communication & presentation skills – Advanced.

*BEHAVIOURAL COMPETENCIES *

  • Change Leadership – Inspire and guide teams through transformation.
  • Cross-Functional Influence – Build alignment across marketing pods, Group Technology, risk and compliance, and external partners.
  • Strategic and Conceptual Thinking – Translate complexity into actionable strategies.
  • Planning & Project Management – Prioritise, roadmap, and deliver effectively.
  • Customer Focus – Keep client-centricity at the core of digital initiatives.
  • Ethical Responsibility – Ensure responsible application of AI and data-driven marketing.
  • Tenacity & Resilience – Persist through setbacks with determination and a solutions-focused mindset.

*ORGANISATIONAL FIT *

  • High Fit Facets: Challenging the status quo, continuous improvement, customer focus, personal growth, planning for long-term success.
  • Low Fit Facets: Growth at any cost, geographic dispersion, thriving on risk.

Please contact the Nedbank Recruiting Team

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Lead Generation

R90000 - R120000 Y Comparethenetworks

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Company Description

is a free service dedicated to helping small to medium-sized businesses communicate more effectively and cost-efficiently through tailored mobile phone packages. As a nationwide independent mobile phone specialist, we provide mobile phone business plans for all types of organizations, from sole traders to limited companies. Our mission is to save your business money while fostering strong customer relationships. We empower you to find the best business mobile phone deals available with our valuable mobile phone comparison service. Experience how we can enhance your communication strategy and help you achieve significant savings without compromising on quality.

Role Description

This is a full-time, on-site role for a Lead Generation professional located in Cape Town. The role involves identifying and generating new leads, conducting market research, and maintaining effective communication with potential clients. The Lead Generation professional will also be responsible for developing sales strategies and fostering strong customer relationships to drive business growth.

Qualifications

  • New Leads and Lead Generation skills
  • Strong Communication skills
  • Sales skills and the ability to develop sales strategies
  • Excellent interpersonal and relationship-building abilities
  • Ability to work independently and on-site
  • Experience in the telecommunications industry is a plus
  • 2 years experience is a must
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Lead Generation Representitive

Pretoria, Gauteng Daisy JHB (Pty) Ltd

Posted 26 days ago

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Job Description

  • Conduct outbound cold calls to prospective clients across target markets.
  • Identify decision-makers and gather key information to qualify leads.
  • Engage prospects in meaningful conversations to generate interest in our products/services.
  • Schedule appointments and demos for the sales team, ensuring a smooth hand-off.
  • Maintain accurate records of all outreach activities, conversations, and outcomes in CRM software.
  • Follow up on previous contacts and maintain a consistent cadence with leads.
  • Collaborate with the sales and marketing teams to refine outreach strategies.
  • Meet or exceed daily/weekly activity targets (calls, appointments, etc.).
  • Proven experience in cold calling, telemarketing, or lead generation (preferred).
  • Excellent verbal communication and interpersonal skills.
  • Strong organizational and time management abilities.
  • Comfortable working with CRM systems and sales tools.
  • Resilient, persistent, and able to handle objections professionally

Requirements:

  • Minimum Grade 12 Qualifications
  • Must have own vehicle

Recruitment shall be done in accordance with the company's Employment Equity Plan. People living with disabilities are encouraged to apply

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Lead Generation Specialist

Cape Town, Western Cape The Legends Agency

Posted 23 days ago

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Job Description

Cape Town, Office Based

R17,500 R20 000 per month + Uncapped Commissions

Full-time

The Legends Agency is an Employer of Record (EOR) company, helping global businesses scale quickly and compliantly in South Africa.

Are you a persuasive communicator with a hunger for sales success?

Join The Legends Agency, a high-impact Employer of Record company expanding our footprint across the UK market. We''re looking for a BDR to call UK companies and book appointments for our BDMs.

What You''ll Do:

  • Dial 80+ calls per day into the UK market to pitch our industry-leading EOR solution
  • Qualify prospects, navigate decision-makers, and handle objections like a pro
  • Book high-quality discovery calls and demos for our Sales Team
  • Update all interactions in our CRM system (you must be experienced using one)

What Were Looking For:

  • 2+ year of proven outbound sales experience
  • Solid background in high-volume cold calling (ideally UK market)
  • Fluent, professional English.
  • Experience working on a CRM.
  • Able to work in UK business hours (9 am 6 pm GMT)
  • A tertiary qualification
  • Used to working with set KPIs and achieving targets

What You''ll Get:

  • Uncapped commission: get rewarded for every closed opportunity
  • Full onboarding, training, and support from an experienced leadership team
  • Work from our upmarket office in Cape Town Central, with breakfast and fruit available daily
  • Free transport to and from the office
  • Excellent growth potential for stars.
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