32 Tourism jobs in South Africa

The Chief Operating Officer (COO) will lead develop implement and execute longterm strategies aimed at increasing turnover and profitability for our client.

Responsibilities

• Effectively manage and lead the team of currently 100 staff.
• Implement and control business strategies to exceed customer expectations and achieve sales targets.
• Drive profitability while ensuring effective management of both local and international client and supplier relationships.
• Achieve annual budgeted targets for turnover margins and overall profitability.
• Foster yearonyear growth at a predetermined percentage and actively pursue disintermediating strategies to ensure business sustainability.
• Regularly review sales focus to optimize operational performance.
• Connect and synergise SOA SA to the support business units such as PPM Finance HR and IT.

STRATEGIC DEVELOPMENT

• Develop financial operational and sales strategies to maintain and grow market leadership in the inbound leisure sector.
• Ensure effective implementation of strategic initiatives.
• Represent SOA SA at Divisional Board meetings.
• Monitor the competitive landscape for market expansion opportunities and industry developments and adjust the business model accordingly.
• Engage in industry events and associations to enhance leadership skills and bolster SOA s reputation.
• Participate in strategic planning to maximize revenue and drive business improvement and efficiency.
• Align sales and operations activities with core business strategies executing key initiatives and providing specialized support.
• Respond promptly to evolving demands and priority changes within the division.
• Identify opportunities for market penetration and strengthen existing customer relationships.
• Successfully digitise the commodity trading space by entrepreneurial use of technology such as the VMP and AI.

CLIENT RELATIONSHIP MANAGEMENT

• Establish and maintain strong relationships with key clients.
• Ensure that client expectations are consistently met and that the highest service standards are maintained.
• Provide clients with competitive pricing and product offerings.
• Continuously explore creative ideas and review product offerings for clients.
• Facilitate effective communication between clients and the business.

SUPPLIER RELATIONSHIP MANAGEMENT

• Commit to building and maintaining relationships with preferred partners.
• Develop an understanding of supplier products and services.
• Engage in personal development related to destinations and product knowledge.

OPERATIONAL MANAGEMENT

• Develop and align operational strategies based on performance metrics and business needs.
• Ensure management efficiency and operational effectiveness.

Qualifications and Expertise

• Minimum 10 years experience in a senior management role in inbound tourism
• Understanding of customers needs and products in the inbound tourism industry
• Indepth knowledge of the hospitality and inbound tourism industry
• Strong Financial and Business Acumen
• Experience in developing efficient strategies and business plans
• Experience in project development and management
• Financial analysis knowledge including; budgeting skills financial management and accounting principles to successfully run the business

Competency

• A mature approach when dealing with people
• Ability to handle controversial or emotional issues objectively and analytically
• Capacity for dealing with employees at all levels
• Confidentiality tact and discretion when dealing with people
• Excellent planning Organisational analytical and decisionmaking skills
• Good oral and written communication skills
• Integrity and Honesty
• Good interpersonal skills
• Excellent Organisational skills
• Research Organisational and presentation skills
• Working knowledge of Microsoft Office Software including Word Excel and PowerPoint
• Strong working knowledge of Tourplan

The salary for this position is competitive and dependent on relevant experience.

Financial analysis knowledge including; budgeting skills, financial management, and accounting principles to successfully run the business

Education

Degree

Key Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

Sales Manager – Travel & Tourism Location: Cape Town, South Africa Salary: Competitive (to be discussed) Employment Type: Full-Time

About the Client

The company is a leading luxury travel specialist, offering tailor-made safari experiences across Africa. With a strong focus on personalised itineraries, it provides expert guidance on destinations, accommodations, and wildlife experiences. The company partners with top lodges, game reserves, and conservation initiatives to deliver high-end, sustainable travel experiences for global clients.

Our client, a leading luxury safari and travel company, is seeking a Sales Manager to lead and drive their sales team. This role is ideal for a results-driven professional with a strong background in sales management within the travel and tourism industry. You will be responsible for developing sales strategies, managing a high-performing team, and ensuring outstanding customer experiences.

• Impactful Work – Help create unforgettable travel experiences while contributing to sustainable tourism.
• Career Growth – Be part of an industry-leading company that values development and innovation.
• Attractive Benefits – Competitive remuneration, pension fund contributions, and generous paid leave.
• Exclusive Travel Perks – Access to discounts and travel deals within Africa.

• Lead, mentor, and develop a team of sales consultants to achieve performance targets.
• Monitor critical sales metrics, identify trends, and implement strategies for growth.
• Drive sales through coaching, training, and motivation of the team.
• Oversee the end-to-end client experience, ensuring exceptional service.
• Implement and optimise sales processes and best practices.
• Manage supplier relationships and ensure revenue targets are met.
• Conduct regular performance reviews and training sessions.
• Collaborate with marketing and product teams to enhance sales strategies.
• Prepare weekly and monthly reports on sales performance and team productivity.

• Matric & Diploma in Travel and Tourism (Degree advantageous).
• 5 or more years of experience in Sales Management within the Travel & Tourism industry.
• Strong people management and leadership skills.
• Excellent communication and relationship-building abilities.
• Results-driven, with a strategic and analytical mindset.
• Salesforce & Google Suite proficiency (advantageous).
• Budget management experience (preferred).

RMV Solutions is recruiting on behalf of a dynamic organization in the travel and tourism sector, focused on launching an innovative B2C tourism brand designed to establish a strong digital presence in the travel market. With a reputation for excellence and growth, our client aims to redefine online travel experiences by combining industry expertise with cutting-edge digital marketing and e-commerce strategies.

They are seeking a seasoned General Manager B2C Tourism to lead this exciting new division based in Bryanston, Johannesburg. The successful candidate will be responsible for developing and executing strategic initiatives, overseeing brand positioning, customer engagement, and digital growth, as well as recruiting and leading a high-performing team of travel consultants. This role demands a strong leader with a background in tourism, digital marketing, and e-commerce, capable of driving innovation, customer satisfaction, and business expansion.

Key Responsibilities:

Develop and implement a comprehensive business strategy to position the brand as a market leader.

Lead cross-functional teams to achieve KPIs and business objectives.

Foster industry partnerships to enhance brand credibility and reach.

Recruit, train, and mentor a team of local and international travel consultants, ensuring service excellence.

Oversee digital marketing efforts, including SEO, SEM, social media, and content marketing, to boost online visibility and conversions.

Collaborate with digital agencies to optimize customer acquisition and retention strategies.

Manage day-to-day operations, including budgeting, forecasting, and financial reporting to ensure profitability.

Utilize data analytics to refine marketing tactics and operational processes.

Lead brand development initiatives aimed at increasing customer engagement and loyalty.

Identify new market opportunities and adapt strategies to evolving consumer trends.

Requirements

Bachelors degree in business, Marketing, Tourism, or related field; MBA or postgraduate qualification is advantageous.

810+ years of senior management experience in tourism, digital marketing, and e-commerce, with a successful track record in scaling digital B2C businesses.

Deep understanding of digital marketing channels, e-commerce platforms, and customer relationship management.

Proven leadership skills, with experience in team building, motivation, and stakeholder engagement.

Strong analytical skills, proficiency in Google Analytics, CRM systems, and digital marketing metrics.

Knowledge of current consumer trends and industry dynamics.

Competencies:

Strategic thinking with a focus on impactful business planning.

Customer-centric mindset and dedication to delivering exceptional user experiences.

Inspirational leadership with excellent communication skills.

Adaptability to market changes and innovative mindset.

Results-driven with a focus on growth and operational excellence.

Salary:

The compensation package is competitive and commensurate with experience.

RMV Solutions is committed to connecting talented professionals with opportunities to shape the future of digital travel. If you are a visionary leader with a passion for innovation in tourism, we want to hear from you.

Sales Manager – Travel & Tourism Location: Cape Town, South Africa Salary: Competitive (to be discussed) Employment Type: Full-Time

About the Client

The company is a leading luxury travel specialist, offering tailor-made safari experiences across Africa. With a strong focus on personalised itineraries, it provides expert guidance on destinations, accommodations, and wildlife experiences. The company partners with top lodges, game reserves, and conservation initiatives to deliver high-end, sustainable travel experiences for global clients.

Our client, a leading luxury safari and travel company, is seeking a Sales Manager to lead and drive their sales team. This role is ideal for a results-driven professional with a strong background in sales management within the travel and tourism industry. You will be responsible for developing sales strategies, managing a high-performing team, and ensuring outstanding customer experiences.

• Impactful Work – Help create unforgettable travel experiences while contributing to sustainable tourism.
• Career Growth – Be part of an industry-leading company that values development and innovation.
• Attractive Benefits – Competitive remuneration, pension fund contributions, and generous paid leave.
• Exclusive Travel Perks – Access to discounts and travel deals within Africa.

• Lead, mentor, and develop a team of sales consultants to achieve performance targets.
• Monitor critical sales metrics, identify trends, and implement strategies for growth.
• Drive sales through coaching, training, and motivation of the team.
• Oversee the end-to-end client experience, ensuring exceptional service.
• Implement and optimise sales processes and best practices.
• Manage supplier relationships and ensure revenue targets are met.
• Conduct regular performance reviews and training sessions.
• Collaborate with marketing and product teams to enhance sales strategies.
• Prepare weekly and monthly reports on sales performance and team productivity.

• Matric & Diploma in Travel and Tourism (Degree advantageous).
• 5 or more years of experience in Sales Management within the Travel & Tourism industry.
• Strong people management and leadership skills.
• Excellent communication and relationship-building abilities.
• Results-driven, with a strategic and analytical mindset.
• Salesforce & Google Suite proficiency (advantageous).
• Budget management experience (preferred).

INBOUND TOURISM NEEDS A GAME CHANGER. ARE YOU IT? Tourism isn’t just about destinations—it’s about vision, disruption, and relentless innovation. This isn’t a corner-office role. It’s leadership in motion. It’s knowing the industry inside and out, driving transformation, and inspiring 100+ professionals to achieve global excellence. WHAT YOU’LL OWN: Shaping the future—digital transformation, AI, and bold strategies. Scaling new heights—profitability, market dominance, and strategic growth. Leading with impact—empowering teams, forging strong partnerships, and redefining industry leadership. WHO YOU ARE: A mastermind in inbound tourism with 10+ years of leadership experience. An innovator who turns challenges into victories. A strategist with financial foresight and fearless ambition. A visionary who thrives in transformation and technology. THE REWARD: A competitive package designed for the best. The opportunity to shape an empire starts NOW. Apply today. Make history.

The Two Oceans Aquarium is looking for a Tourism Sales Co-ordinator to support the growth of visitor numbers and revenue through the proactive co-ordination of tourism and travel trade sales.

This permanent position plays a key role in developing and maintaining strong relationships with tourism stakeholders, including travel agents, tour operators, destination management companies, and other group organisers. The successful candidate will ensure that the Aquarium remains a top-of-mind destination for both local and international visitors by providing excellent service, coordinating group bookings, and representing the brand within the broader tourism network.

Key requirements are:
•Diploma or degree in tourism, sales, marketing or a related field.
•2–3 years’ experience in a tourism sale, travel trade, or hospitality role.
•Experience working in a visitor attraction, hotel, DMC, or tourism body is advantageous.
•Experience using CRM systems, booking platforms, and Microsoft Office Suite.

Skills and attributes:
•Excellent communication and interpersonal skills.
•Strong customer service ethos with attention to detail.
•Organised, deadline-driven, and able to multitask under pressure.
•Knowledge of the local tourism landscape and international travel trade channels.
•Ability to work independently and as part of a team.
•Flexible availability for occasional after-hours or weekend events.

Responsibilities:
•Build and maintain strong relationships with tour operators, travel agents, DMCs, group organisers, and tourism bodies.
•Manage bookings and enquiries for group visits, and special interest tours.
•Maintain up-to-date records of partners, agents, and operators
•Attend trade shows, sales missions, and tourism networking events, representing the Aquarium professionally.
•Process and confirm group bookings, including issuing quotes and invoices.
•Prepare and update sales materials, rate sheets, and marketing materials.
•Monitor sales performance and produce reports on KPIs, booking trends, and opportunities.
•Assist with planning and co-ordinating site inspections for tourism stakeholders.
•Collaborate with the marketing team on seasonal promotions, packages, and deals.
•Liaise with operations / front-of-house teams to ensure smooth handling of groups and pre-arranged tours or events.
•Communicate specific requirements or operational needs clearly to relevant departments.

The tourism sales co-ordinator will report directly to the head of revenue and guest experience, ensuring that group sales, trade engagement, and visitor experience initiatives are fully aligned in support of overall business growth.

Starting date:  As soon as possible
Salary:  To be discussed at interview

Preference will be given to candidates who will add to the diversity of our organization. The Aquarium reserves the right not to make an appointment in the event that no suitable candidates apply for the position as advertised. If no response is received within 14 days after the closing date, candidates should regard their application as unsuccessful.

We are launching a new B2C tourism brand aimed at establishing a strong presence in the digital travel market.

We are seeking a General Manager with a proven background in tourism, digital marketing, and e-commerce to lead this division.

This role will involve overseeing brand strategy, customer engagement, digital growth, and the recruitment and management of a high-performing team of travel consultants to deliver an exceptional customer journey.

Responsibilities Strategic Leadership Develop and execute a comprehensive business strategy for the B2C tourism brand to position it as a market leader.

Lead cross-functional teams to achieve KPIs and business objectives.

Establish and nurture partnerships and alliances within the tourism industry to enhance brand presence and credibility.

Team Leadership and Recruitment Recruit and build a team of skilled travel consultants, both local and international, to service customers with tailored, high-quality travel experiences.

Provide training, mentorship, and leadership to the team to ensure best-in-class service standards and a seamless customer journey.

Develop a customer-centric team culture that emphasizes service excellence and responsiveness to client needs.

Digital Marketing & E-Commerce Oversee digital marketing strategy, including SEO, SEM, content marketing, and social media, to drive online traffic and maximize conversions.

Work closely with the digital agency to ensure effective customer acquisition and retention strategies.

Develop an e-commerce roadmap that aligns with the brand's goals and leverages analytics to drive growth.

Operations and Financial Management Oversee day-to-day operations, including budgeting, forecasting, and financial reporting, ensuring profitability.

Implement data-driven decision-making processes to refine marketing tactics, optimize the customer journey, and enhance operational efficiency.

Ensure effective CRM and reservation systems are in place to provide a seamless booking experience and optimize customer relationship management.

Customer Experience and Brand Development Lead brand-building initiatives that emphasize customer engagement and foster brand loyalty.

Drive a customer-centric approach by improving the user journey across all digital touchpoints.

Track and analyze customer feedback and behavior to adapt offerings and increase satisfaction.

Strategic Growth & Business Development Identify and capitalize on new market opportunities, partnerships, and products.

Analyse market trends and customer behaviour to adjust marketing efforts and stay competitive.

Qualifications and Expertise Education : Bachelor's degree in business, Marketing, Tourism, or related field.

MBA or relevant postgraduate qualification is advantageous.

Experience : Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce, with a proven track record in scaling a digital B2C business.

Skills : Strong understanding of digital marketing channels and e-commerce platforms.

Experience in leading and motivating a team of travel consultants to deliver outstanding customer service.

Data-driven with excellent analytical skills and proficiency in digital marketing metrics, Google Analytics, and CRM platforms.

Exceptional leadership, communication, and team management skills.

Knowledge of the tourism industry, with an understanding of consumer trends and competitive dynamics.

Competency Strategic Thinking : Ability to develop and execute a high-impact business strategy.

Customer Focus : Prioritize customer experience and improve conversion rates.

Leadership : Ability to recruit, build, and inspire a high-performing team.

Adaptability : Ability to pivot and adapt to market changes and trends.

Application Process Interested candidates should submit their CV and cover letter detailing relevant experience and achievements.

The salary for this position is competitive and dependent on relevant experience.

Disclaimer ONLY CANDIDATES WITH THE MINIMUM REQUIREMENTS WILL BE CONSIDERED.

WHILST WE DO OUR BEST TO REPLY TO EACH APPLICATION, NON-COMPLIANCE WITH THE ABOVE REQUIREMENTS MAY BE THE CAUSE FOR OUR NON-RESPONSE.

We are launching a new B2C tourism brand aimed at establishing a strong presence in the digital travel market. We are seeking a General Manager with a proven background in tourism, digital marketing, and e-commerce to lead this division. This role will involve overseeing brand strategy, customer engagement, digital growth, and the recruitment and management of a high-performing team of travel consultants to deliver an exceptional customer journey.

• Strategic Leadership
  • Develop and execute a comprehensive business strategy for the B2C tourism brand to position it as a market leader.
  • Lead cross-functional teams to achieve KPIs and business objectives.
  • Establish and nurture partnerships and alliances within the tourism industry to enhance brand presence and credibility.
• Team Leadership and Recruitment
  • Recruit and build a team of skilled travel consultants, both local and international, to service customers with tailored, high-quality travel experiences.
  • Provide training, mentorship, and leadership to the team to ensure best-in-class service standards and a seamless customer journey.
  • Develop a customer-centric team culture that emphasizes service excellence and responsiveness to client needs.
• Digital Marketing & E-Commerce
  • Oversee digital marketing strategy, including SEO, SEM, content marketing, and social media, to drive online traffic and maximize conversions.
  • Work closely with the digital agency to ensure effective customer acquisition and retention strategies.
  • Develop an e-commerce roadmap that aligns with the brand’s goals and leverages analytics to drive growth.
• Operations and Financial Management
  • Oversee day-to-day operations, including budgeting, forecasting, and financial reporting, ensuring profitability.
  • Implement data-driven decision-making processes to refine marketing tactics, optimize the customer journey, and enhance operational efficiency.
  • Ensure effective CRM and reservation systems are in place to provide a seamless booking experience and optimize customer relationship management.
• Customer Experience and Brand Development
  • Lead brand-building initiatives that emphasize customer engagement and foster brand loyalty.
  • Drive a customer-centric approach by improving the user journey across all digital touchpoints.
  • Track and analyze customer feedback and behavior to adapt offerings and increase satisfaction.
• Strategic Growth & Business Development

Identify and capitalize on new market opportunities, partnerships, and products. Analyse market trends and customer behaviour to adjust marketing efforts and stay competitive.

• Education : Bachelor’s degree in business, Marketing, Tourism, or related field. MBA or relevant postgraduate qualification is advantageous.
• Experience : Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce, with a proven track record in scaling a digital B2C business.
• Skills :
  • Strong understanding of digital marketing channels and e-commerce platforms.
  • Experience in leading and motivating a team of travel consultants to deliver outstanding customer service.
  • Data-driven with excellent analytical skills and proficiency in digital marketing metrics, Google Analytics, and CRM platforms.
  • Exceptional leadership, communication, and team management skills.
  • Knowledge of the tourism industry, with an understanding of consumer trends and competitive dynamics.

• Strategic Thinking : Ability to develop and execute a high-impact business strategy.
• Customer Focus : Prioritize customer experience and improve conversion rates.
• Leadership : Ability to recruit, build, and inspire a high-performing team.
• Adaptability : Ability to pivot and adapt to market changes and trends.

Application Process

Interested candidates should submit their CV and cover letter detailing relevant experience and achievements.

The salary for this position is competitive and dependent on relevant experience.

ONLY CANDIDATES WITH THE MINIMUM REQUIREMENTS WILL BE CONSIDERED.
WHILST WE DO OUR BEST TO REPLY TO EACH APPLICATION, NON-COMPLIANCE WITH THE ABOVE REQUIREMENTS MAY BE THE CAUSE FOR OUR NON-RESPONSE.