25 Tourism jobs in South Africa

The Chief Operating Officer (COO) will lead develop implement and execute longterm strategies aimed at increasing turnover and profitability for our client.

Responsibilities

• Effectively manage and lead the team of currently 100 staff.
• Implement and control business strategies to exceed customer expectations and achieve sales targets.
• Drive profitability while ensuring effective management of both local and international client and supplier relationships.
• Achieve annual budgeted targets for turnover margins and overall profitability.
• Foster yearonyear growth at a predetermined percentage and actively pursue disintermediating strategies to ensure business sustainability.
• Regularly review sales focus to optimize operational performance.
• Connect and synergise SOA SA to the support business units such as PPM Finance HR and IT.

STRATEGIC DEVELOPMENT

• Develop financial operational and sales strategies to maintain and grow market leadership in the inbound leisure sector.
• Ensure effective implementation of strategic initiatives.
• Represent SOA SA at Divisional Board meetings.
• Monitor the competitive landscape for market expansion opportunities and industry developments and adjust the business model accordingly.
• Engage in industry events and associations to enhance leadership skills and bolster SOA s reputation.
• Participate in strategic planning to maximize revenue and drive business improvement and efficiency.
• Align sales and operations activities with core business strategies executing key initiatives and providing specialized support.
• Respond promptly to evolving demands and priority changes within the division.
• Identify opportunities for market penetration and strengthen existing customer relationships.
• Successfully digitise the commodity trading space by entrepreneurial use of technology such as the VMP and AI.

CLIENT RELATIONSHIP MANAGEMENT

• Establish and maintain strong relationships with key clients.
• Ensure that client expectations are consistently met and that the highest service standards are maintained.
• Provide clients with competitive pricing and product offerings.
• Continuously explore creative ideas and review product offerings for clients.
• Facilitate effective communication between clients and the business.

SUPPLIER RELATIONSHIP MANAGEMENT

• Commit to building and maintaining relationships with preferred partners.
• Develop an understanding of supplier products and services.
• Engage in personal development related to destinations and product knowledge.

OPERATIONAL MANAGEMENT

• Develop and align operational strategies based on performance metrics and business needs.
• Ensure management efficiency and operational effectiveness.

Qualifications and Expertise

• Minimum 10 years experience in a senior management role in inbound tourism
• Understanding of customers needs and products in the inbound tourism industry
• Indepth knowledge of the hospitality and inbound tourism industry
• Strong Financial and Business Acumen
• Experience in developing efficient strategies and business plans
• Experience in project development and management
• Financial analysis knowledge including; budgeting skills financial management and accounting principles to successfully run the business

Competency

• A mature approach when dealing with people
• Ability to handle controversial or emotional issues objectively and analytically
• Capacity for dealing with employees at all levels
• Confidentiality tact and discretion when dealing with people
• Excellent planning Organisational analytical and decisionmaking skills
• Good oral and written communication skills
• Integrity and Honesty
• Good interpersonal skills
• Excellent Organisational skills
• Research Organisational and presentation skills
• Working knowledge of Microsoft Office Software including Word Excel and PowerPoint
• Strong working knowledge of Tourplan

The salary for this position is competitive and dependent on relevant experience.

Financial analysis knowledge including; budgeting skills, financial management, and accounting principles to successfully run the business

Education

Degree

Key Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

Sales Manager – Travel & Tourism Location: Cape Town, South Africa Salary: Competitive (to be discussed) Employment Type: Full-Time

About the Client

The company is a leading luxury travel specialist, offering tailor-made safari experiences across Africa. With a strong focus on personalised itineraries, it provides expert guidance on destinations, accommodations, and wildlife experiences. The company partners with top lodges, game reserves, and conservation initiatives to deliver high-end, sustainable travel experiences for global clients.

Our client, a leading luxury safari and travel company, is seeking a Sales Manager to lead and drive their sales team. This role is ideal for a results-driven professional with a strong background in sales management within the travel and tourism industry. You will be responsible for developing sales strategies, managing a high-performing team, and ensuring outstanding customer experiences.

• Impactful Work – Help create unforgettable travel experiences while contributing to sustainable tourism.
• Career Growth – Be part of an industry-leading company that values development and innovation.
• Attractive Benefits – Competitive remuneration, pension fund contributions, and generous paid leave.
• Exclusive Travel Perks – Access to discounts and travel deals within Africa.

• Lead, mentor, and develop a team of sales consultants to achieve performance targets.
• Monitor critical sales metrics, identify trends, and implement strategies for growth.
• Drive sales through coaching, training, and motivation of the team.
• Oversee the end-to-end client experience, ensuring exceptional service.
• Implement and optimise sales processes and best practices.
• Manage supplier relationships and ensure revenue targets are met.
• Conduct regular performance reviews and training sessions.
• Collaborate with marketing and product teams to enhance sales strategies.
• Prepare weekly and monthly reports on sales performance and team productivity.

• Matric & Diploma in Travel and Tourism (Degree advantageous).
• 5 or more years of experience in Sales Management within the Travel & Tourism industry.
• Strong people management and leadership skills.
• Excellent communication and relationship-building abilities.
• Results-driven, with a strategic and analytical mindset.
• Salesforce & Google Suite proficiency (advantageous).
• Budget management experience (preferred).

RMV Solutions is recruiting on behalf of a dynamic organization in the travel and tourism sector, focused on launching an innovative B2C tourism brand designed to establish a strong digital presence in the travel market. With a reputation for excellence and growth, our client aims to redefine online travel experiences by combining industry expertise with cutting-edge digital marketing and e-commerce strategies.

They are seeking a seasoned General Manager B2C Tourism to lead this exciting new division based in Bryanston, Johannesburg. The successful candidate will be responsible for developing and executing strategic initiatives, overseeing brand positioning, customer engagement, and digital growth, as well as recruiting and leading a high-performing team of travel consultants. This role demands a strong leader with a background in tourism, digital marketing, and e-commerce, capable of driving innovation, customer satisfaction, and business expansion.

Key Responsibilities:

Develop and implement a comprehensive business strategy to position the brand as a market leader.

Lead cross-functional teams to achieve KPIs and business objectives.

Foster industry partnerships to enhance brand credibility and reach.

Recruit, train, and mentor a team of local and international travel consultants, ensuring service excellence.

Oversee digital marketing efforts, including SEO, SEM, social media, and content marketing, to boost online visibility and conversions.

Collaborate with digital agencies to optimize customer acquisition and retention strategies.

Manage day-to-day operations, including budgeting, forecasting, and financial reporting to ensure profitability.

Utilize data analytics to refine marketing tactics and operational processes.

Lead brand development initiatives aimed at increasing customer engagement and loyalty.

Identify new market opportunities and adapt strategies to evolving consumer trends.

Requirements

Bachelors degree in business, Marketing, Tourism, or related field; MBA or postgraduate qualification is advantageous.

810+ years of senior management experience in tourism, digital marketing, and e-commerce, with a successful track record in scaling digital B2C businesses.

Deep understanding of digital marketing channels, e-commerce platforms, and customer relationship management.

Proven leadership skills, with experience in team building, motivation, and stakeholder engagement.

Strong analytical skills, proficiency in Google Analytics, CRM systems, and digital marketing metrics.

Knowledge of current consumer trends and industry dynamics.

Competencies:

Strategic thinking with a focus on impactful business planning.

Customer-centric mindset and dedication to delivering exceptional user experiences.

Inspirational leadership with excellent communication skills.

Adaptability to market changes and innovative mindset.

Results-driven with a focus on growth and operational excellence.

Salary:

The compensation package is competitive and commensurate with experience.

RMV Solutions is committed to connecting talented professionals with opportunities to shape the future of digital travel. If you are a visionary leader with a passion for innovation in tourism, we want to hear from you.

We are launching a new B2C tourism brand aimed at establishing a strong presence in the digital travel market. We are seeking a General Manager with a proven background in tourism, digital marketing, and e-commerce to lead this division. This role will involve overseeing brand strategy, customer engagement, digital growth, and the recruitment and management of a high-performing team of travel consultants to deliver an exceptional customer journey.

• Strategic Leadership
  • Develop and execute a comprehensive business strategy for the B2C tourism brand to position it as a market leader.
  • Lead cross-functional teams to achieve KPIs and business objectives.
  • Establish and nurture partnerships and alliances within the tourism industry to enhance brand presence and credibility.
• Team Leadership and Recruitment
  • Recruit and build a team of skilled travel consultants, both local and international, to service customers with tailored, high-quality travel experiences.
  • Provide training, mentorship, and leadership to the team to ensure best-in-class service standards and a seamless customer journey.
  • Develop a customer-centric team culture that emphasizes service excellence and responsiveness to client needs.
• Digital Marketing & E-Commerce
  • Oversee digital marketing strategy, including SEO, SEM, content marketing, and social media, to drive online traffic and maximize conversions.
  • Work closely with the digital agency to ensure effective customer acquisition and retention strategies.
  • Develop an e-commerce roadmap that aligns with the brand’s goals and leverages analytics to drive growth.
• Operations and Financial Management
  • Oversee day-to-day operations, including budgeting, forecasting, and financial reporting, ensuring profitability.
  • Implement data-driven decision-making processes to refine marketing tactics, optimize the customer journey, and enhance operational efficiency.
  • Ensure effective CRM and reservation systems are in place to provide a seamless booking experience and optimize customer relationship management.
• Customer Experience and Brand Development
  • Lead brand-building initiatives that emphasize customer engagement and foster brand loyalty.
  • Drive a customer-centric approach by improving the user journey across all digital touchpoints.
  • Track and analyze customer feedback and behavior to adapt offerings and increase satisfaction.
• Strategic Growth & Business Development

Identify and capitalize on new market opportunities, partnerships, and products. Analyse market trends and customer behaviour to adjust marketing efforts and stay competitive.

• Education : Bachelor’s degree in business, Marketing, Tourism, or related field. MBA or relevant postgraduate qualification is advantageous.
• Experience : Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce, with a proven track record in scaling a digital B2C business.
• Skills :
  • Strong understanding of digital marketing channels and e-commerce platforms.
  • Experience in leading and motivating a team of travel consultants to deliver outstanding customer service.
  • Data-driven with excellent analytical skills and proficiency in digital marketing metrics, Google Analytics, and CRM platforms.
  • Exceptional leadership, communication, and team management skills.
  • Knowledge of the tourism industry, with an understanding of consumer trends and competitive dynamics.

• Strategic Thinking : Ability to develop and execute a high-impact business strategy.
• Customer Focus : Prioritize customer experience and improve conversion rates.
• Leadership : Ability to recruit, build, and inspire a high-performing team.
• Adaptability : Ability to pivot and adapt to market changes and trends.

Application Process

Interested candidates should submit their CV and cover letter detailing relevant experience and achievements.

The salary for this position is competitive and dependent on relevant experience.

ONLY CANDIDATES WITH THE MINIMUM REQUIREMENTS WILL BE CONSIDERED.
WHILST WE DO OUR BEST TO REPLY TO EACH APPLICATION, NON-COMPLIANCE WITH THE ABOVE REQUIREMENTS MAY BE THE CAUSE FOR OUR NON-RESPONSE.

Business Strategy & Growth:

Develop and implement strategic plans to grow the company’s market share in the hospitality industry.

Analyze market trends and competitor offerings to identify potential areas for expansion.

Identify and target new business opportunities within the hospitality sector, including hotels, resorts, event venues, and restaurants.

Develop and execute plans to meet sales targets and KPIs.

Client Acquisition & Relationship Management:

Build, maintain, and nurture strong relationships with potential and existing clients, including senior executives, key decision-makers, and stakeholders.

Negotiate contracts and manage the proposal process to secure new business.

Engage in proactive outreach through cold calls, meetings, industry networking events, and presentations to acquire new clients.

Ensure excellent customer satisfaction through regular follow-ups and by addressing client needs.

Market Research & Analysis:

Conduct research to identify emerging market trends and new business opportunities within the hospitality sector.

Collaboration & Internal Communication:

Work closely with marketing, operations, and product teams to tailor solutions that meet client needs and align with the company’s objectives.

Reporting & Forecasting:

Prepare regular sales forecasts, pipeline reports, and updates for senior management.

Track progress against sales targets and adjust strategies as needed.

Key Skills & Competencies:

Sales Expertise: Proven experience in sales or business development, ideally within the hospitality industry.

Negotiation Skills: Strong negotiation and deal-closing capabilities.

Market Knowledge: Deep understanding of the hospitality market, including trends, competition, and customer needs.

Client-Focused: Excellent customer service skills, with a focus on building long-term relationships.

Communication Skills: Strong verbal and written communication skills with the ability to present and influence at all levels.

Strategic Thinking: Ability to think critically and develop strategies that drive business growth.

Project Management: Skilled in managing multiple projects simultaneously, with an eye for detail and deadlines.

Problem Solving: Ability to think creatively and strategically to overcome challenges.

Team Collaboration: Experience working collaboratively with cross-functional teams.

Qualifications:

Education: A bachelor’s degree in Business, Marketing, Hospitality Management, or a related field is preferred.

Experience: Minimum of 5 - 7 years of experience in business development, sales, or account management in the hospitality or related industry.

We are launching a new B2C tourism brand aimed at establishing a strong presence in the digital travel market. We are seeking a General Manager with a proven background in tourism, digital marketing, and e-commerce to lead this division. This role will involve overseeing brand strategy, customer engagement, digital growth, and the recruitment and management of a high-performing team of travel consultants to deliver an exceptional customer journey.

• Strategic Leadership
  • Develop and execute a comprehensive business strategy for the B2C tourism brand to position it as a market leader.
  • Lead cross-functional teams to achieve KPIs and business objectives.
  • Establish and nurture partnerships and alliances within the tourism industry to enhance brand presence and credibility.
• Team Leadership and Recruitment
  • Recruit and build a team of skilled travel consultants, both local and international, to service customers with tailored, high-quality travel experiences.
  • Provide training, mentorship, and leadership to the team to ensure best-in-class service standards and a seamless customer journey.
  • Develop a customer-centric team culture that emphasizes service excellence and responsiveness to client needs.
• Digital Marketing & E-Commerce
  • Oversee digital marketing strategy, including SEO, SEM, content marketing, and social media, to drive online traffic and maximize conversions.
  • Work closely with the digital agency to ensure effective customer acquisition and retention strategies.
  • Develop an e-commerce roadmap that aligns with the brand’s goals and leverages analytics to drive growth.
• Operations and Financial Management
  • Oversee day-to-day operations, including budgeting, forecasting, and financial reporting, ensuring profitability.
  • Implement data-driven decision-making processes to refine marketing tactics, optimize the customer journey, and enhance operational efficiency.
  • Ensure effective CRM and reservation systems are in place to provide a seamless booking experience and optimize customer relationship management.
• Customer Experience and Brand Development
  • Lead brand-building initiatives that emphasize customer engagement and foster brand loyalty.
  • Drive a customer-centric approach by improving the user journey across all digital touchpoints.
  • Track and analyze customer feedback and behavior to adapt offerings and increase satisfaction.
• Strategic Growth & Business Development

Identify and capitalize on new market opportunities, partnerships, and products. Analyse market trends and customer behaviour to adjust marketing efforts and stay competitive.

• Education : Bachelor’s degree in business, Marketing, Tourism, or related field. MBA or relevant postgraduate qualification is advantageous.
• Experience : Minimum of 8-10 years in a senior management role in tourism, digital marketing, and e-commerce, with a proven track record in scaling a digital B2C business.
• Skills :
  • Strong understanding of digital marketing channels and e-commerce platforms.
  • Experience in leading and motivating a team of travel consultants to deliver outstanding customer service.
  • Data-driven with excellent analytical skills and proficiency in digital marketing metrics, Google Analytics, and CRM platforms.
  • Exceptional leadership, communication, and team management skills.
  • Knowledge of the tourism industry, with an understanding of consumer trends and competitive dynamics.

• Strategic Thinking : Ability to develop and execute a high-impact business strategy.
• Customer Focus : Prioritize customer experience and improve conversion rates.
• Leadership : Ability to recruit, build, and inspire a high-performing team.
• Adaptability : Ability to pivot and adapt to market changes and trends.

Application Process

Interested candidates should submit their CV and cover letter detailing relevant experience and achievements.

The salary for this position is competitive and dependent on relevant experience.

ONLY CANDIDATES WITH THE MINIMUM REQUIREMENTS WILL BE CONSIDERED.
WHILST WE DO OUR BEST TO REPLY TO EACH APPLICATION, NON-COMPLIANCE WITH THE ABOVE REQUIREMENTS MAY BE THE CAUSE FOR OUR NON-RESPONSE.

The Opportunity

With the founder and current Managing Director planning to retire within the next 12–14 months, we are seeking a Managing Director (Designate) to join the business under a structured succession plan. This is a rare opportunity to learn directly from the outgoing MD over the course of a full year, with a formal transition to leadership at the end of the period.

The incoming MD will be responsible for leading the company into its next phase of growth, with a sharp focus on sales and marketing , client relationship management , and strategic development . This is a hands-on leadership role that will require deep engagement with staff, clients, and the market.

Key Responsibilities

• Lead and execute the company’s sales and marketing strategy, with a strong emphasis on B2B growth.
• Build, nurture, and expand long-term relationships with clients in the hospitality sector.
• Support the company’s transition from a founder-led business to a more corporate, structured leadership model.
• Work closely with the outgoing MD and executive team during the 12-month handover period.
• Manage high-level client accounts and ensure the retention and growth of key relationships.
• Collaborate with the Finance Director and Operations Director as part of the leadership team.
• Produce reports for the Chairman.
• Represent the company at industry-related Trade Shows.
• Maintain a strong on-site presence, demonstrating discipline, professionalism, and leadership by example.
• Travel nationally to visit clients and operations as required.

Candidate Profile

• Minimum 10 years' experience in supplying the hospitality industry, preferably in services (logistics, distribution, transport), though product experience will also be considered. Able to demonstrate knowledge of Who’s Who wrt the industry role players
• Demonstrated success in sales, marketing strategy, and account growth in a B2B environment.
• Proven ability to build and maintain long-term business relationships at a senior level.
• Experience in logistics, supply chain, or hospitality support services is strongly advantageous .
• Strong commercial acumen and leadership maturity.
• Hands-on, practical, and operationally involved leadership style — with a shift toward corporate governance.
• A formal degree in Business , Logistics , or Hospitality is advantageous.
• Ideally in their late 30s to early 40s , though this is a guideline rather than a strict requirement.
• Must be based in the Western Cape or willing to relocate, with daily on-site presence required.
• There are no sex, ethnicity or age restrictions on the candidate. However, they must be either a South African citizen or in possession of a long term work permit.

Compensation

• Compensation will be in line with industry standards and aligned with the candidate’s experience and capabilities .
• For the right individual, a profit share model linked to the achievement of key performance areas (KPAs) will be considered.
• A restraint of trade will be required to be signed when joining the company.

This Role Is For You If You Are:

• A self-starter, high-energy energy and enthusiastic individual with a high EQ (Emotional Quotient).
• A driven, commercially savvy leader ready to take on an MD role.
• Passionate about delivering excellent service in the hospitality and logistics sector.
• Enjoy being with people and able to socialise as part of your executive responsibility.
• Confident in your ability to lead a team through change and into a new growth phase.
• Ready to step into the shoes of a founder and help preserve, evolve, and expand a legacy.

Are you ready to shape the future? Join Curro, where knowledge meets innovation. With more than 25 years of experience in education and 81 campuses across three countries, we're not just teaching, we're shaping future leaders. Apply now and be a part of our diverse group.

What are we looking for?
We are looking for someone with the following experience, qualifications and /or skillsets:

• An appropriate academic and professional education qualification from a recognised institution.
• 3 to 5 years' experience in teaching Tourism andAccounting.
• Current SACE registration.
• CAPS experience.
• A clear criminal record.

The responsibilities are:

• Plan, control, record and report on assessments.
• Attend meetings, forums, workshops for the grades/phase as required.
• Create an educational atmosphere in the classroom.
• Take responsibility for any and all school equipment and stock of the class.
• Work closely with the teachers in the grades/phase to ensure the effective running of the grades/phase.
• Manage, plan, assist and promote teaching and learning within the class.
• Manage, plan, assist and promote activities (sport and culture) within the school.
• Manage, plan, assist and promote discipline within the grades/phase.
• Assist with sport and other admin duties as and when the need arises.
• Personal commitment to education and a willingness to contribute to the values and ethos of the school.

The successful candidate will start on 06 August 2025.

Curro is an equal-opportunity employer, and therefore preference will be given to EE candidates.
P.S Please view your profile for progress on your application.
If you have not had any feedback from the school within two weeks of the closing date of this advert, accept that you were not successful for this position.
But don’t be dismayed, next time it might be you.
Due to the high volume of applications, only shortlisted candidates will be communicated with.
Curro reserves the right not to make an appointment.
NB: Please remember and take note before applying that this is a Permanent position.

NB: Please note that if you are found to apply for two or more positions that you do not qualify for in the least, you will be blocked from the system for 30 days. This is due to a large volume of applicants who are abusing the system.