413 Social Media Marketing jobs in South Africa

Social Media Marketing

Pretoria, Gauteng Kwik Kat Distributors

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Job Description

About Us:
Kwik Kat Distributors is a leading provider of high-quality homeware and kitchenware items, dedicated to delivering an exceptional online shopping experience. We pride ourselves on our wide range of products, competitive prices, and commitment to customer satisfaction. We are currently seeking a vibrant and creative E-commerce and Social Media Marketing Specialist to join our dynamic team. br>
Position Overview:
The E-commerce and Social Media Marketing Specialist will be responsible for managing our online store operations, creating engaging social media content, and providing excellent customer support. This role requires a proactive individual with a passion for digital marketing, strong communication skills, and the ability to design eye-catching advertisements.

Key Responsibilities:
Social Media Marketing:

Develop and execute social media strategies to enhance brand awareness and drive traffic to our online store.
Create, curate, and manage published content (images, video, written) across all social media platforms.
Monitor social media channels for customer feedback and engage with the audience to build a loyal community.
Analyze social media metrics and adjust strategies to optimize performance.
Ad Design:

Design visually appealing ads for social media, email campaigns, and other digital platforms.
Collaborate with the marketing team to ensure brand consistency across all marketing materials.
Stay updated on the latest design trends and tools to produce innovative content.
Customer Support:

Provide timely and effective customer support through various communication channels (email, chat, phone).
Resolve customer inquiries, issues, and complaints professionally and efficiently.
Process online orders, returns, and exchanges, ensuring a seamless customer experience.
E-commerce Management:

Manage product listings, including adding new products, updating existing listings, and ensuring accurate product information.
Monitor inventory levels and coordinate with the warehouse team to ensure timely restocking of popular items.
Assist in the development and implementation of marketing strategies to drive online sales.
Analyze sales data and generate reports to identify trends and opportunities for improvement.
Qualifications:
Proven experience in social media marketing, digital marketing, or a similar role.
Proficiency with e-commerce platforms such as Shopify, WooCommerce, or Magento.
Strong graphic design skills with proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
Excellent written and verbal communication skills.
Strong organizational and multitasking abilities.
Ability to work independently and as part of a team.
Customer-centric approach with excellent problem-solving skills.
Basic understanding of SEO and digital marketing principles is a plus.
High school diploma or equivalent; additional qualifications in marketing, business, or a related field are advantageous.
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Social Media Marketing

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Pretoria, Gauteng Kwik Kat Distributors

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Job Description

temporary

About Us: Kwik Kat Distributors is a leading provider of high-quality homeware and kitchenware items, dedicated to delivering an exceptional online shopping experience. We pride ourselves on our wide range of products, competitive prices, and commitment to customer satisfaction. We are currently seeking a vibrant and creative E-commerce and Social Media Marketing Specialist to join our dynamic team. Position Overview: The E-commerce and Social Media Marketing Specialist will be responsible for managing our online store operations, creating engaging social media content, and providing excellent customer support. This role requires a proactive individual with a passion for digital marketing, strong communication skills, and the ability to design eye-catching advertisements. Key Responsibilities: Social Media Marketing: Develop and execute social media strategies to enhance brand awareness and drive traffic to our online store. Create, curate, and manage published content (images, video, written) across all social media platforms. Monitor social media channels for customer feedback and engage with the audience to build a loyal community. Analyze social media metrics and adjust strategies to optimize performance. Ad Design: Design visually appealing ads for social media, email campaigns, and other digital platforms. Collaborate with the marketing team to ensure brand consistency across all marketing materials. Stay updated on the latest design trends and tools to produce innovative content. Customer Support: Provide timely and effective customer support through various communication channels (email, chat, phone). Resolve customer inquiries, issues, and complaints professionally and efficiently. Process online orders, returns, and exchanges, ensuring a seamless customer experience. E-commerce Management: Manage product listings, including adding new products, updating existing listings, and ensuring accurate product information. Monitor inventory levels and coordinate with the warehouse team to ensure timely restocking of popular items. Assist in the development and implementation of marketing strategies to drive online sales. Analyze sales data and generate reports to identify trends and opportunities for improvement. Qualifications: Proven experience in social media marketing, digital marketing, or a similar role. Proficiency with e-commerce platforms such as Shopify, WooCommerce, or Magento. Strong graphic design skills with proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva. Excellent written and verbal communication skills. Strong organizational and multitasking abilities. Ability to work independently and as part of a team. Customer-centric approach with excellent problem-solving skills. Basic understanding of SEO and digital marketing principles is a plus. High school diploma or equivalent; additional qualifications in marketing, business, or a related field are advantageous.

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Content & Social Media Marketing Manager

SureSkills Limited

Posted 11 days ago

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Job Description

workfromhome
Content & Social Media Marketing Manager Content & Social Media Marketing Manager

Direct message the job poster from SureSkills

Talent Specialist at SureSkills | Google Cloud Learning Partner

Content & Social Media Marketing Manager

SureLogik is a next-generation Managed Services Provider (MSP) that empowers SMEs, mid-market, and enterprise customers to take control of their IT systems, secure their data, and ensure business continuity with confidence.

We go beyond the basics of infrastructure and cyber protection—partnering with clients across industries to make sure they’re not just technically secure, but fully operationally ready and resilient.

As a Marketing professional at SureLogik, you won’t just be promoting services. You’ll be supporting our GTM direction, engagement and brand. You'll turn value propositions into compelling stories, craft go-to-market activities that convert trust into growth, and help redefine what assurance means in the age of always-on digital business.

At SureLogik , we don’t just manage IT, we embed assurance into every layer of our managed services.

The Role

We’re looking for a sharp, self-motivated Content & Social Media Marketing Manager to amplify our message across digital channels. This is a hybrid role that blends content creation, thought leadership, and social media execution, working closely with cross-functional teams in marketing, sales, and customer success.

If you can generate IT related cross-functional content that resonates with both technical and business buyers, and you understand how to build brand authority through multiple routes to market, you’ll thrive here .

Key Responsibilities

  • Create clear, engaging content across formats: blog posts, customer stories, infographics, sales collateral, and email copy.
  • Translate IT, cyber-protection, and compliance themes into content that resonates with key senior technical and business personas
  • Develop assets for campaigns targeting specific lifecycle touchpoints.
  • Support thought leadership and executive content, including ghost-writing posts for leadership.

Social Media Management

  • Own and execute SureLogik’s social media calendar (primarily LinkedIn).
  • Grow our organic social presence with a focus on credibility, thought leadership, and engagement.
  • Monitor and respond to customer engagement trends, competitor content, and audience sentiment.
  • Collaborate with paid media partners to align organic and sponsored campaigns.

Cross-Team GTM Support

  • Partner with sales and customer success teams to ensure content supports pipeline and retention goals.
  • Contribute to account-based marketing (ABM) campaigns with customized content.
  • Gather insights from frontline teams (sales objections, success stories) to build content that drives action.

Campaign Enablement

  • Support external partners managing LinkedIn Ads and Google Ads with messaging input and asset coordination.
  • Ensure messaging consistency across web, paid, and social channels.
  • Optimize calls-to-action (CTAs) and user journeys based on buyer stage and content type.

What You Bring

Must-Have Experience

  • 5 years+ in content and/or social media marketing in IT services, SaaS, or Recruitment/HR technology.
  • Strong copywriting skills and a portfolio that shows range across technical and non-technical audiences.
  • Solid understanding of IT services, data protection, and/or compliance environments.
  • Familiarity with LinkedIn as a strategic marketing channel (organic and paid).
  • Comfortable working cross-functionally in a fast-paced, growing team.
  • Working with integrated MarTech and research tools that can benefit the business.
  • Wordpress blog management.

Nice-to-Haves

  • Exposure to B2B marketing strategies such as account-based marketing (ABM), buyer persona mapping, or sales enablement.
  • Experience with Google Ads and LinkedIn Ads (hands-on or in collaboration with external agencies).
  • Experience supporting partner marketing or resale/VAR channel campaigns.
  • Ability to create basic visual content (Canva, Figma) or edit pre-designed templates.
  • Zoho or other CRM related knowledge.

What Success Looks Like

  • You’ve built a content ecosystem that supports our entire customer lifecycle—from awareness to renewal.
  • LinkedIn becomes a high-performing channel for both thought leadership and lead generation.
  • Sales and customer success teams actively use your content to accelerate conversations.
  • Our brand narrative clearly differentiates us from traditional IT service providers.

How We Work

We believe in earning trust, not just attention . Our marketing is narrative-led, insight-driven, and designed to resonate with stakeholders in IT, operations, compliance, and leadership.

If that excites you and you’re passionate about elevating a growing brand in a competitive space, we’d love to hear from you.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing
  • Industries Business Consulting and Services and Information Services

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Digital Marketer for Civil Engineering company (Remote)

Cape Town, Western Cape, South Africa $750.00-$00.00 1 week ago

Cape Town, Western Cape, South Africa 1,500.00- 1,500.00 1 month ago

Cape Town, Western Cape, South Africa 5 months ago

Cape Town, Western Cape, South Africa 4 months ago

Cape Town, Western Cape, South Africa 2 months ago

Senior Paid Social & PPC Account Manager

Johannesburg, Gauteng, South Africa 750.00- 900.00 1 week ago

Johannesburg, Gauteng, South Africa 1,500.00- 1,500.00 1 month ago

Senior Project Manager, Digital Marketing (remote)

South Africa 36,000.00- 42,000.00 6 days ago

Digital Marketer and Business Development Specialist (Remote)

Johannesburg, Gauteng, South Africa 4 months ago

Director of Marketing And Business Development

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

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Social Media Marketing Assistant

Johannesburg, Gauteng Hedz recruitment solutions

Posted 1 day ago

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Job Description

Our client a well established dealer is looking for a highly organized and proactive Marketing Assistant / Coordinator to support the marketing team. This is a fantastic opportunity to work with a dynamic sales-driven team! Client is based in Roodepoort / Fourways.

Salary R20 000 - R30 000 per month

What You Bring :

  • Experience as a Marketing Assistant or Coordinator
  • Solid grasp of marketing strategies & content creation
  • Proficiency in WordPress, WooCommerce, Meta Ad Manager, Google Ads
  • Strong communication & organizational skills
  • Microsoft Office + marketing tool knowledge (e.g. CRM, scheduling tools)
  • Self-motivated, detail-oriented, and ready to hit the ground running

Your Role Includes :

  • Supporting the execution of marketing strategies and campaigns
  • Assisting sales with in-person content creation (e.g. vehicle & stock photos)
  • Managing online sales platforms & ensuring smooth back-end operations
  • Developing newsletters, flyers, and other marketing material
  • Conducting market research and competitor analysis
  • Engaging with customers online and offline
  • Handling admin, scheduling, and marketing docs
  • Keeping up with the latest marketing tools and trends

We Offer :

  • A vibrant, supportive team
  • An exciting industry with strong growth
  • Opportunity to showcase your marketing skills
  • A chance to blend digital work with hands-on, on-the-ground involvement

Be part of something great support a fast-paced marketing team and gain valuable experience

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Social Media Marketing Specialist

Benoni, Gauteng ORSCO (Pty) Ltd

Posted 4 days ago

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Job Description

Orsco (Pty) LTD is looking for a passionate and technically skilled Social Media Specialist / Guru to join our team. We're seeking a creative, data-driven individual who lives and breathes social media, with a proven track record of converting online engagement into tangible business results. If you're a strategic thinker who can not only capture compelling content but also analyse and optimise its performance, we want to hear from you.

Key Responsibilities
  • Social Media Strategy & Management: Develop, implement, and manage a comprehensive social media strategy across all relevant platforms (Facebook, Instagram, LinkedIn, YouTube, etc.) to increase brand awareness and drive lead generation.
  • Content Creation & Production: Lead the creation of engaging and on-brand content, including professional video and photography. This includes scripting, shooting, editing, and publishing.
  • Video Editing & Production: Utilise your expertise in video editing to produce high-quality, impactful video content for various social media channels.
  • Lead Generation & Funnel Management: Use social media to generate and nurture leads actively. You will be responsible for creating and optimising lead funnels, tracking conversions, and reporting on the ROI of your efforts.
  • Analytics & Reporting: Monitor, analyse, and report on social media performance and key metrics. Use data insights to refine strategies, optimise campaigns, and inform future content creation.
  • Technical Acumen: Use your technical knowledge to manage and troubleshoot social media tools, platforms, and third-party applications. Experience with drone operation for content capture is a plus.
  • Collaboration: Work closely with our marketing and sales teams to align social media efforts with overall business objectives.
Requirements
  • Mid-to-senior level experience as a Social Media Manager, Strategist, or similar role.
  • A solid portfolio showcasing successful social media campaigns, content creation, and lead generation results.
  • Proven expertise in video editing and content creation, including photography and graphics.
  • Strong technical understanding of social media platforms and their backend analytics.
  • Demonstrated ability to use social media as a powerful lead generation tool.
  • Excellent communication skills and the ability to articulate strategy and results clearly.
  • Highly organised and able to manage multiple projects and deadlines.
  • A deep understanding of industry trends and emerging social media technologies.

If you're a forward-thinking social media expert ready to take on a challenging and rewarding role, please submit your CV and a link to your portfolio

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Social Media Marketing Specialist

Sataya

Posted 18 days ago

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Job Description

Direct message the job poster from Sataya

Transforming businesses through the Power of People | EMEA and AMEA regions | Partnering across diverse industries | Start up and Scaleup Talent Guru…

Paid Social Specialist

4+ years managing Meta Ads campaigns for a B2C business

Are you a data-driven and creative Paid Social Specialist ready to take ownership of strategy and execution for a high-growth online brand? We're seeking an experienced professional to develop and manage paid social campaigns, drive acquisition, and optimize performance across multiple markets. If you're passionate about social media advertising and thrive in a fast-paced environment, this is your opportunity!

Your Role:

Hands-on setup and management of paid social campaigns (content upload, bidding, budget management, audience targeting).

Brief and liaise with the creative team to develop compelling creative assets.

Plan and strategize how paid social drives acquisition.

Develop a strategy for influencer UGC/content creation and manage whitelisting campaigns.

Define and develop a testing roadmap to improve performance across key markets.

Brief and coordinate the creation of new landing pages for paid social campaigns.

Ensure campaign performance meets/exceeds targets.

Analyze, review, and report on campaign effectiveness (weekly & monthly).

Conduct competitive research and present findings.

Assist with reporting on key Social Media metrics.

Develop strong relationships with platform account managers and technology vendors.

Collaborate with other marketing teams to create integrated campaigns.

Stay up to date with the evolving digital landscape.

What You’ll Need:

️ A minimum of 4 years directly managing Meta Ads platform campaigns for a B2C business.

️ Experience with monthly budget management (in excess of $60,000 ad spend is a plus).

️ Analytical thinking skills and the ability to translate data into actionable insights.

️ Strong knowledge of GA4 and Excel (reports, formulas, pivot tables).

️ Creative thinking and the ability to brief effective campaigns and ads.

️ Strong communication and relationship-building skills.

️ Enthusiasm for working in a fast-paced environment.

️ A proactive approach, ownership of projects, and pride in your work.

️ Flexibility, approachability, and good problem-solving skills.

️ Excellent organization and attention to detail.

Why Join Our Client?

Fully remote working opportunity.

Work alongside a talented and passionate team.

Be part of a growing and innovative brand.

Opportunity to make a significant impact on paid social strategy.

Work with a diverse range of responsibilities and challenges.

Apply Now to be considered and we will endeavour to reach out to discuss the role and client in further detail should you be a suitable fit.

If you do not hear back from us within 2 weeks of applying, please consider your application unsuccessful. We thank you for your interest and encourage you to apply for future opportunities.

Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Advertising, Design, and Marketing
  • Industries IT Services and IT Consulting, Retail Apparel and Fashion, and Social Networking Platforms

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Social Media Marketing Coordinator

Sandton, Gauteng Core Consultants Group

Posted 18 days ago

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Job Description

Join to apply for the Social Media Marketing Coordinator role at Core Group .

Role Overview
We are seeking a highly organised and detail-oriented Social Media and Marketing Coordinator to join our dynamic team. This individual will be responsible for managing and executing social media strategies, creating engaging content, and supporting broader marketing initiatives. The role ensures a seamless marketing workflow across multiple business units, including iStore, iStore Pre-Owned, iStore Business, and iStore Education. The ideal candidate is a collaborative team player with a passion for digital marketing, a keen eye for detail, and strong content creation skills.


Key Responsibilities
Content Creation and Management
  • Develop and create engaging content (text, imagery, and video) for various social media platforms.
  • Maintain a consistent brand voice and visual identity across all channels.
  • Schedule and publish content using social media management tools.
  • Monitor social media for industry trends and relevant news.
  • Coordinate external paid media marketing briefs related to digital marketing activities, including key events.
  • Prepare and manage paid media campaign briefs (text, artwork links, budgets, audience targeting).
  • Obtain final approval on all briefs from the Campaign Manager and Performance Media Strategist before campaigns go live.

Social Media Strategy and Execution
  • Assist in the development and execution of effective social media strategies.
  • Research and analyse target audiences to identify the most relevant platforms and messaging.
  • Monitor key social media metrics (e.g. engagement, reach, conversions).
  • Analyse campaign performance data to optimise content and strategies.

Marketing Support
  • Support wider marketing initiatives by creating and managing social media campaigns.
  • Contribute to the development of marketing briefs and integrated marketing plans.
  • Monitor and update the company’s digital footprint, including social media platforms and website content.

Other Duties
  • Stay abreast of the latest social media trends, tools, and best practices.
  • Attend events to produce live content and enhance event visibility online.

Requirements
  • Relevant qualification in Marketing, Communications, or a related field.
  • 2–3 years’ experience in social media and digital marketing.
  • Proficiency in social media management tools and content creation platforms.
  • Strong communication and copywriting skills.
  • Experience in briefing and coordinating with creative teams and external agencies.
  • A collaborative and proactive approach with a willingness to learn and grow.

If you're passionate about social media, enjoy a fast-paced environment, and want to be part of a vibrant marketing team, we’d love to hear from you.

Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales
Industries
  • Mining
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About the latest Social media marketing Jobs in South Africa !

Social Media Marketing Assistant

Johannesburg, Gauteng Hedz recruitment solutions

Posted 10 days ago

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Job Description

Our client a well established dealer is looking for a highly organized and proactive Marketing Assistant/Coordinator to support the marketing team. This is a fantastic opportunity to work with a dynamic sales-driven team! Client is based in Roodepoort/Fourways.

Salary R20 000 - R30 000 per month

What You Bring:

  • Experience as a Marketing Assistant or Coordinator
  • Solid grasp of marketing strategies & content creation
  • Proficiency in WordPress, WooCommerce, Meta Ad Manager, Google Ads
  • Strong communication & organizational skills
  • Microsoft Office + marketing tool knowledge (e.g. CRM, scheduling tools)
  • Self-motivated, detail-oriented, and ready to hit the ground running

Your Role Includes:

  • Supporting the execution of marketing strategies and campaigns
  • Assisting sales with in-person content creation (e.g. vehicle & stock photos)
  • Creating & managing content across social media platforms
  • Managing online sales platforms & ensuring smooth back-end operations
  • Developing newsletters, flyers, and other marketing material
  • Conducting market research and competitor analysis
  • Engaging with customers online and offline
  • Handling admin, scheduling, and marketing docs
  • Keeping up with the latest marketing tools and trends

We Offer:

  • A vibrant, supportive team
  • An exciting industry with strong growth
  • Opportunity to showcase your marketing skills
  • A chance to blend digital work with hands-on, on-the-ground involvement

Be part of something great support a fast-paced marketing team and gain valuable experience

This advertiser has chosen not to accept applicants from your region.

Social Media/ Marketing Manager (Real Estate/Office Based)

Black Pen Recruitment

Posted 1 day ago

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Job Description

Social Media/ Marketing Manager (Real Estate/Office Based)

Our client is a real estate agency offering expert services in residential, commercial, and investment property sales. Known for their professional, transparent approach and strong local market insight, they prioritise client satisfaction at every step. With tailored marketing strategies and dedicated support, our client ensures a smooth and efficient property journey for both buyers and sellers

Job type: Full time/Permanent

Location: Cape Town, De Waterkant

Work Place: Onsite

Portfolio Requirement: Candidate must present a portfolio showcasing previous work

Reporting Line: Directly to the CEO and Founder

Requirements

  • Degree in Marketing, Real Estate, or related field.
  • Proven experience (5+ years) in marketing within the real estate and
  • A minimum of 2+ years’ experience successfully leading cross-functional teams within target driven environment.
  • Strong understanding of housing market trends, buyer behaviour and conducting thorough Comparative Market Analysis.
  • Experience managing marketing campaigns.
  • Proficient in digital marketing tools (SEO, PPC, social media, email marketing, Google Analytics, etc.).
  • Experience with CRM systems, marketing automation tools, and content management systems (CMS).
  • Experience with regulatory compliance obligations for PPRA and FIC.

Additional Requirements

Skills :

  • Exceptional written and verbal communication skills, with a keen eye for detail.
  • Creative thinking with the ability to develop innovative marketing strategies.
  • Strong project management skills and ability to manage multiple initiatives simultaneously.
  • Ability to analyse data and derive insights to refine marketing strategies.
  • Proficiency in Microsoft Office Suite and design tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.

Personal Attributes:

  • Results-oriented with a passion for achieving marketing goals.
  • Proactive and self-motivated with excellent problem-solving abilities.
  • Strong interpersonal and relationship-building skills.
  • Ability to work in a fast-paced, deadline-driven environment.
  • Bilingual English and Afrikaans advantageous
  • High-energy, professionally conducted applicant.

Responsibilities

Marketing Strategy Development :

  • Develop and execute detailed marketing strategies to grow brand presence and generate leads ensuring alignment with business goals and target audience needs.
  • Develop and manage marketing budgets for projects, ensuring maximum ROI.
  • Streamline accurate and relevant reporting of ongoing progress.
  • Conduct market research to understand competitive landscape, buyer personas, and emerging trends in the housing market.
  • Tracking performance metrics, generate reports, and present results to Management.

Campaign Management :

  • Lead end-to-end marketing campaigns across multiple channels (online, offline, and events) to promote project, property and a group of companies.
  • Coordinate with creative teams to develop marketing materials including brochures, websites, advertisements, social media content etc.
  • Monitor and measure campaign effectiveness, adjusting strategies based on data-driven insights and results.

Brand Positioning and Messaging :

  • Ensure consistent brand messaging across all marketing platforms for various projects.
  • Develop compelling content and narratives that communicate the unique selling points of the real estate brand.
  • Collaborate with designers and copywriters to produce engaging content.

Lead Generation and Sales Support :

  • Work closely with the sales team to generate qualified leads through targeted marketing efforts.
  • Drive maximising lead conversion ratios for property viewings and sales.
  • Coordinate the development of sales tools, such as templates, presentations and pitch materials, that help close sales.
  • Coordinate with operations teams on property viewings, open houses, and other client-facing events.

Digital Marketing :

  • Oversee the development and execution of digital marketing strategies, including search engine optimization, social media, and all other marketing strategies.
  • Manage and optimize the company website, ensuring it effectively showcases the brand, the agents and properties effectively.
  • Utilize analytics tools to track and report on digital marketing performance.

Stakeholder Collaboration :

  • Collaborate with internal departments & agents to craft property marketing plans that drive engagement & sales, ensuring marketing efforts align with project timelines and objectives.
  • Build relationships with external agencies, media, and industry partners to leverage cross-promotion opportunities.
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Status of Social Media Marketing in 2023

Randburg, Gauteng Content360

Posted 18 days ago

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Job Description

Wow, August has come and almost gone which left me thinking and reflecting on the current status of social media marketing. I came across a wonderful survey that was conducted in the USA, Canada, UK, India and Australia, which provides some interesting insights on the current status of Social Media Marketing. Although these are not South African insights, a lot of the data can give us an indication of current and future social media trends.

The report covers all of the major social platforms, organic and paid activities, video marketing, and much more.

Survey Overview & Demographics

This survey was conducted in January 2023 by emailing more than 400,000 marketers and asking them to participate. After 9 days, the survey was closed with 2,133 participants.

Here are the demographic breakdowns –

  • 53% of marketers surveyed have 5 or more years of social media marketing experience.
  • Approximately two out of five (43%) marketers said social media marketing was their full-time responsibility.
  • The largest group that took the survey works for small businesses of 2-10 employees (36%), followed by the self-employed (25%).
  • About two-thirds (63%) of survey participants focus primarily on attracting consumers (B2C) and the other 37% primarily target businesses (B2B).
  • Most participants worked in Marketing, PR or advertising.
  • Most survey participants (86%) were age 30 or older.
  • Females edged out males, representing 59% of all participants.
  • Most participants were based in the United States (55%), followed by Canada (5%), the United Kingdom (5%), India (4%), and Australia (3%).
Major Insights
  • Facebook continues declining – Marketers have been diversifying away from Facebook steadily since 2018. When asked to select their single most important platform, only 45% selected Facebook, down from 67% in 2018. 14%of marketers indicated they will be decreasing their organic marketing on Facebook and only 37% of marketers plan on increasing their organic activities on the platform.
  • YouTube interest is high – While only 54% of marketers use YouTube, a significant 59% plan on increasing their use of YouTube video—the largest percentage of any platform. Plus, 68% want to learn more about organic video marketing on YouTube.
  • Instagram remains hot 80% of marketers are using Instagram. It’s the second most important social platform for marketing (behind Facebook). A significant 56% of marketers plan on increasing their Instagram organic activities over the next 12 months. Instagram is tied with YouTube as the top platform marketers want to learn more about.
  • TikTok is growing – TikTok adoption among marketers rose from 18% in 2022 to 22% in 2023. 38% plan to increase their activity on the platform and a significant 48% are interested in learning more about TikTok.
  • Facebook dominance is still strong – A very significant 89% of marketers use Facebook (followed by Instagram at 80%). 45% of marketers claim Facebook is their most important social platform. Facebook ads are used by 67% of marketers and 45% find the Facebook platform the most important for ads. Facebook also drives the most traffic and contributes the most to sales.
Summary of Major Insights

View the key findings that have been summarised in our two infographic images below.

We hope the above data enables you to make informed social media marketing decisions going forward.

If you are not sure which direction you want to take your marketing and require assistance with your social media marketing, contact Content 360 today.

Reference

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