1,656 Digital Media jobs in South Africa

Senior marketing manager: digital banking, security, & platforms

Johannesburg, Gauteng Standard Bank Of South Africa Limited

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Job Description

permanent
Senior Marketing Manager: Digital Banking, Security, & Platforms Job Overview Business Segment: Personal & Private Banking We are seeking a highly experienced Senior Marketing Manager to lead the development and execution of integrated marketing campaign strategies for our Digital Banking, Security, and Platforms within the Personal and Private Banking SA segment. In this role, you will play a pivotal part in driving client acquisition and retention and enhancing the commercial value of our business unit while also focusing on improving fraud prevention education and promoting new security services. Qualifications Post Graduate Degree in Marketing, Digital Business or equivalent. Experience: 8-10 years strong background in B2 B / B2 C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting. Key Responsibilities: Develop and implement innovative, integrated marketing campaigns and content marketing that align with the strategic objectives of the Business Unit, country segment, and product lines. Identify and capitalize on market opportunities to acquire new clients and retain existing ones, boosting the overall commercial value. Enhance fraud prevention education through targeted campaigns and effectively promote new security services to protect and better serve our clients. Champion marketing excellence by fostering a culture of innovation, collaboration, and partnerships within the team and across Personal and Private Banking SA. This is a senior leadership role requiring a strategic mindset, strong collaboration skills, and a proven track record in driving successful marketing initiatives in a dynamic and competitive environment. Please note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on or #J-18808-Ljbffr
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Digital Media

R250000 - R500000 Y Van Bram

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Job Description

Company Description

Van Bram is a regional leader in full-service marketing teams, offering an immersive approach that resembles a fully in-house marketing team. We provide tailor-made marketing campaigns to meet the unique needs of each client, ensuring successful outcomes. Our teams are equipped with all the necessary tools and software for achieving marketing success.

Role Description

We are seeking an omni-channel Digital Media Manager with expertise in lean generation to directly oversee campaign optimization, funnels, and landing pages (with support from our team) for 6-7 client accounts, including performance optimization across marketing channels, targeting recommendations, CRM integrations, lead tracking, funnel troubleshooting, and more. This is a remote role. We are approaching this as a full-time position but we may consider part-time applications.

Key responsibilities include:

  • Owning end-to-end PPC (and some organic) campaign performance.
  • Managing and scaling paid advertising campaigns across search engines and social media with a strong ROI focus.
  • Designing, implementing, and optimizing funnels to ensure measurable conversion at each stage.
  • Building and maintaining workflows across platforms such as HighLevel, HubSpot, Active Campaign, etc., ensuring accurate attribution and reporting.
  • Partnering with internal teams and clients to define success metrics and continuously improve campaign and funnel performance.
  • Conducting in-depth analysis of campaign data to identify growth opportunities and operational efficiencies, leveraging AI tools throughout.

Qualifications:

  • Strong analytical and performance management skills, with experience tracking KPIs tied to revenue outcomes.
  • Proven expertise in PPC advertising, including Google Ads and Facebook Ads, with a focus on ROI-driven decision-making.
  • Experience in Revenue Operations (RevOps), with practical knowledge of HighLevel and HubSpot.
  • Demonstrated ability to design and optimize funnels, from lead generation through conversion.
  • Solid understanding of digital marketing strategies, attribution models, and conversion tracking.
  • Excellent communication skills for collaborating with both internal teams and clients.
  • Optional:
    Bachelor's degree in Marketing, Business, or a related field is a plus.
  • Optional:
    Certifications in Google Ads, Facebook Ads, or HubSpot tools are a plus.
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Digital Media Buyer

Hollywoodbets

Posted 3 days ago

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Job Description

Overview

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africa’s biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And that’s just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and let’s reach for the stars.

We have an amazing opportunity for a Digital Media Buyer to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?

The Digital Media Buyer must have a passion for the digital media industry, enjoy working in a team and will be appointed the responsibility of managing media buying aspects for the company. The successful candidate will be required to plan media buying campaigns, manage digital media buying platforms and report to relevant stakeholders. The ideal candidate will need to optimize advertising campaigns for the company and build relationships with the respective external suppliers. Staying up to date with the newest trends and different media platforms is essential.

What You’ll Do For The Brand
  • Plan media buying campaigns for multiple markets.
  • Implement and manage day-to-day programmatic buys across multiple channels, formats, and placements.
  • Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s.
  • Optimize CTRs, landing pages, quality score, and conversion rates of campaigns.
  • Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
  • Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
  • Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
  • Research competitors and provide suggestions for improvement.
  • Book digital media across websites, apps and suitable ad networks.
  • Optimise advertising campaigns based off performance.
  • Update necessary campaign budgets upon review.
  • Keep up to date with the newest trends and different media platforms.
  • Report to management and key stakeholders on the performance of campaigns.
  • Source and implement campaign artwork for the various external digital placements.
  • Implementation of campaign tracking links.
  • Work together with the compliance team to get digital campaign agreements in place.
  • Campaign performance monitoring and reporting on a weekly basis.
  • Assist with running campaigns on self-service programmatic platforms.
  • Join in campaign performance meetings to build direct relationships with external service providers.
  • Identify and implement new potential digital external opportunities.
  • Ensure contracts are renewed accordingly.
  • Ensure payment for campaigns are submitted timeously and admin tasks are executed.
  • Implement strategies to ensure the acquisition of clients.
You Bring
  • Digital marketing experience
  • Media buying (online)
  • Account management
A bonus to have
  • Diploma/Degree in Marketing or related
  • Google Analytics
People
  • Clear communicator.
  • Ready to be accountable.
  • Have a keen eye for detail.
  • Proven multi-tasking record.
  • Stress-tolerant and great at shifting priorities as demands change.
  • Analytical thinker
  • Comply with company policy and values.
  • A team player with exceptional organizational and technical skills.
  • Excellent time management skills and the ability to cope with many projects at any given time.
  • Open-minded and willing to make changes swiftly.
  • High attention to detail.
  • Possess the confidence to explain and sell ideas to colleagues.
  • Strong personality.
  • Enthusiastic and passionate about what you do.
  • Natural leadership ability with proven track record.
Compliance, Risk, and Quality
  • Compliance with company policies and procedures.
  • Ensure insertion orders are reviewed and signed off on.
  • Ensure contractual T’s & C’s are reviewed and approved.
  • Ensure budgets are implemented across campaigns accordingly.
  • Ensure artwork for time sensitive competitions or promotions are posted and removed on time.
  • Ensure reporting is accurate and legible.
  • Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.
Growth and New Markets/Products
  • Maintains technical knowledge as well as builds new relationships by attending workshops and seminars.
  • Keep abreast of competitor activity, market innovation, market trends, and customer trends.
  • Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
  • Product innovation, new service offerings to customers.
  • Source new customers.
What You’ll Bring To The Team
  • High sense of accountability towards work
  • Consistently delivers required business results
  • Develop unique designs that convey a recognizable meaning
  • Ensure deadlines are met by using effective planning and coordinating
  • Strong analytical and computer skills

So, are you ready to level up, learn, and perform at your best? Apply now!

Please note that only applicants who meet the stipulated minimum requirements will be considered.

If you have not been contacted within 30 days, kindly consider your application to be unsuccessful.

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Digital Media Strategist

Johannesburg, Gauteng Havas South Africa

Posted 14 days ago

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Job Description

Join to apply for the Digital Media Strategist role at Havas South Africa

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  • Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
  • Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
  • Work closely with data and strategy communities as well as client leadership and specialists’ teams
  • Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
  • Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
  • Ensure audience planning and data integration from Mx brief to Mx measurement
  • Ensure quality control on plan recommendation against Mx delivery
  • Contribute to the client satisfaction

Mission & Responsibilities

  • Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content
  • Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries
  • Work closely with data and strategy communities as well as client leadership and specialists’ teams
  • Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients
  • Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation
  • Ensure audience planning and data integration from Mx brief to Mx measurement
  • Ensure quality control on plan recommendation against Mx delivery
  • Provide insightful post campaign optimization
  • Contribute to the client satisfaction

Previous Experience & Industry Background

  • 8+ years professional experience in strategic planning
  • Media, Brand

Qualifications & Languages

  • Bachelor’s or Master’s degree in Business, Marketing or Advertising
  • Languages: English (Intermediate)

Soft Skills & Competencies

  • Managing execution
  • Being authentic and open
  • Being flexible and adaptable
  • Media and media planning
  • Mx Expert (Connection, Context, Content)
  • Omnichannel
  • Strong knowledge of partners and suppliers (Media / Tech / Data / Content)
  • Advanced Programmatic
  • OSEP

Technical skills

  • Media planning tools
  • Advertising technologies
  • Business intelligence software (i.e. Tableau, Datorama)
  • Office software
Seniority level
  • Seniority level Mid-Senior level
Employment type
  • Employment type Full-time
Job function
  • Job function Marketing and Sales
  • Industries Advertising Services

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Digital Media Planner

Johannesburg, Gauteng Publicisgroupe

Posted 14 days ago

Job Viewed

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Job Description

Overview

Responsible for the implementation, tracking, measurement, and buying alignment of online marketing campaigns, on time and within budget, based on campaign strategy and KPIs.

Responsibilities

  1. Ensure the effective operational management of all digital media campaigns in your portfolio.
  2. Effectively drive campaign management deliverables, acting as a conduit between strategy, campaign management, and creative agency’s production team.
  3. Be fully accountable and responsible for all digital implementation requirements.

Implementation plans

  1. Build implementation plans aligned with strategic requirements and KPIs.
  2. Maintain and update implementation plans in line with client, creative, and media optimisation changes.
  3. Ensure digital media plans align with overarching lay-downs/flow plans or live planning tools.
  4. Flag discrepancies immediately—creative, budget, timing, KPIs, etc.
  5. Plan and load bookings using Publicis Starscape tool (training provided).

Campaign Management and AdOps Alignment

  1. Brief implementation plans into PowerHub for real-time execution (training provided).
  2. Monitor daily campaign performance and spend to prevent over/underspending.
  3. Instruct implementation changes to ensure adaptability and campaign optimisation.
  4. Manage proof of flighting, including delivery of screenshots to clients within 24 hours of going live.
  5. Suggest optimisations for better campaign performance.
  6. Maximise ROI and campaign performance continuously.

Tracking, Tagging & Taxonomy

  1. Request tracking tags timely to avoid go-live delays.
  2. Ensure QA testing on all campaigns.
  3. Implement taxonomy correctly as per brand requirements.
  4. Apply correct tagging.

Creative Agency Alignment

  1. Send chase lists to creative agencies as per implementation plans.
  2. Follow up for delivery of creative elements.
  3. Flag delays affecting go-live or pacing.
  4. Ensure creative delivery is on time and on brief, adhering to best practices.
  5. Pre-check assets and communicate irregularities within 4 hours.

Strategy Alignment

  1. Align on strategy requirements before building plans.
  2. Provide regular feedback on campaign performance to strategists.

Post & Interim Campaign Reports

  1. Deliver interim and post-campaign reports.
  2. Ensure data accuracy and proper formatting.
  3. Include benchmarks and all necessary information.

Buying & Billing Alignment

  1. Collate invoices.
  2. Check flow-plan actualisation.
  3. Send billing packs and revised CEs to buyers.

Other Reporting

  1. Weekly spend and creative delivery tracking.
  2. Weekly optimisation reports with recommendations, key insights, and performance analysis.
  3. Handle regional requests and contribute to close-out reports.

Qualifications

Experience in cross-platform campaign management and implementation planning with speed and accuracy.

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Digital Media Planner

Johannesburg, Gauteng Publicis Groupe

Posted 14 days ago

Job Viewed

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Job Description


Overview

Responsible for implementation, tracking , measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s .


Responsibilities

• Ensure the effective operational management of all digital media campaign s in your portfolio .

• Effectively drive the campaign management deliverables, acting as a conduit between strategy , campaign management and creative agency’s production team.

• Be fully accountable and responsible for all digital implementation requirements.

By:

Implementation plans

• Build ing implementation plans in line with the strategic requirements and KPI’s

• Continuously m aintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)

• Ensure digital media plans are aligned with the overarching lay-down s / flow plans or live planning tool (Media tool / other)

• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.

• Plan and load bookings using Publicis Starscape tool (training will be provided)

Campaign Management and AdOps Alignment

• Brief ing implementation plan s into PowerHub tool to execute the plans in real time (training will be provided).

• Daily m onitor ing the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.

• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.

• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live

• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives

• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

• Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised

• Ensure QA testing happens on all campaigns

• Ensure taxonomy is implemented correctly and in line with the brand requirements

• Ensure the correct tagging is implemented

Creative Agency Alignment

• Send chase lists to the creative agencies in line with the implementation plans

• Chase the creative agencies for the delivery of creative elements for campaign management execution

• Flagging creative delays with client that affect go-live or pacing

• Ensure creative agencies are delivering best-practice creative, on time and on brief

• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

Strategy Alignment

• Align on strategy requirements and deliverables before building implementation plans

• Provide regular feedback to strategists on the ongoing performance of the campaign , in alignment with the strategy.

Post & Interim Campaign Reports

• Drive the delivery of interim and post campaign reports

• Ensure the data accuracy of reports

• Ensure correct formatting of the reports

• Ensure benchmark and all required information is included in the reports

Buying & Billing Alignment

• Collate all invoices

• Check flow-plan actualisation

• Send billing pack and revised CE’s to byer

Other Reporting

• Weekly spend tracking

• Weekly creative delivery tracker

• Weekly - Optimisation report

o Recommendations for improvement

o Key insights into the campaigns performance

o Optimisation recommendations

• Regional requests

• Input into close-out reports


Qualifications

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

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Digital Media Planner

Johannesburg, Gauteng Publicisgroupe

Posted 17 days ago

Job Viewed

Tap Again To Close

Job Description

Company description

We harness the power of data and technology to inspire and move people and business forward. We are a full service media agency, offering everything from media strategy, planning, and buying, to digital media services, negotiations, modelling, analytics, and consulting.


Overview

Responsible for implementation, tracking , measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s .


Responsibilities

• Ensure the effective operational management of all digital media campaign s in your portfolio .

• Effectively drive the campaign management deliverables, acting as a conduit between strategy , campaign management and creative agency’s production team.

• Be fully accountable and responsible for all digital implementation requirements.

By:

Implementation plans

• Build ing implementation plans in line with the strategic requirements and KPI’s

• Continuously m aintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)

• Ensure digital media plans are aligned with the overarching lay-down s / flow plans or live planning tool (Media tool / other)

• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.

• Plan and load bookings using Publicis Starscape tool (training will be provided)

Campaign Management and AdOps Alignment

• Brief ing implementation plan s into PowerHub tool to execute the plans in real time (training will be provided).

• Daily m onitor ing the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.

• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.

• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live

• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives

• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

• Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised

• Ensure QA testing happens on all campaigns

• Ensure taxonomy is implemented correctly and in line with the brand requirements

• Ensure the correct tagging is implemented

Creative Agency Alignment

• Send chase lists to the creative agencies in line with the implementation plans

• Chase the creative agencies for the delivery of creative elements for campaign management execution

• Flagging creative delays with client that affect go-live or pacing

• Ensure creative agencies are delivering best-practice creative, on time and on brief

• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

Strategy Alignment

• Align on strategy requirements and deliverables before building implementation plans

• Provide regular feedback to strategists on the ongoing performance of the campaign , in alignment with the strategy.

Post & Interim Campaign Reports

• Drive the delivery of interim and post campaign reports

• Ensure the data accuracy of reports

• Ensure correct formatting of the reports

• Ensure benchmark and all required information is included in the reports

Buying & Billing Alignment

• Collate all invoices

• Check flow-plan actualisation

• Send billing pack and revised CE’s to byer

Other Reporting

• Weekly spend tracking

• Weekly creative delivery tracker

• Weekly - Optimisation report

o Recommendations for improvement

o Key insights into the campaigns performance

o Optimisation recommendations

• Regional requests

• Input into close-out reports


Qualifications

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

#J-18808-Ljbffr
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Digital Media Strategist

Gauteng, Gauteng Havas Media Group Spain SAU

Posted 17 days ago

Job Viewed

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Job Description

workfromhome

Hybrid

Agency :

Havas Media South Africa

Job Description Summary :

The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.

Job Description :

Mission & Responsibilities

  1. Contribute to champion Havas' unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning, which includes connection, context, and content.
  2. Be instrumental in Mx excellence and design optimal Mx guidelines for global clients across Havas countries.
  3. Work closely with data and strategy communities, client leadership, and specialist teams.
  4. Build relationships with creative/content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients.
  5. Ensure optimal Mx delivery for global clients in various countries, liaising with relevant internal specialist teams and ensuring processes are followed for local implementation.
  6. Ensure audience planning and data integration from Mx brief to Mx measurement.
  7. Maintain quality control on plan recommendations against Mx delivery.
  8. Provide insightful post-campaign optimization.
  9. Contribute to client satisfaction.

Previous Experience & Industry Background

  • 8+ years of professional experience in strategic planning.
  • Experience in media and branding.

Qualifications & Languages:

  • Bachelor’s or Master’s degree in Business, Marketing, or Advertising.
  • Languages: English (Intermediate).

Soft skills & Competencies

  • Managing execution.
  • Being authentic and open.
  • Being flexible and adaptable.
  • Expertise in media and media planning.
  • Mx Expert (Connection, Context, Content).
  • Omnichannel approach.
  • Strong knowledge of partners and suppliers (Media / Tech / Data / Content).
  • Advanced Programmatic skills.
  • OSEP knowledge.

Technical skills

  • Media planning tools.
  • Advertising technologies.
  • Business intelligence software (e.g., Tableau, Datorama).
  • Office software.

Contract Type : Permanent

Note : We are committed to equal opportunities and have zero tolerance for discrimination. We welcome applicants regardless of age, sex, race, ethnicity, disability, or other factors unrelated to job performance.

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Digital Media Planner

Johannesburg, Gauteng Starcom Melbourne

Posted 17 days ago

Job Viewed

Tap Again To Close

Job Description

Company description

We harness the power of data and technology to inspire and move people and business forward. We are a full service media agency, offering everything from media strategy, planning, and buying, to digital media services, negotiations, modelling, analytics, and consulting.


Overview

Responsible for implementation, tracking , measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s .


Responsibilities

• Ensure the effective operational management of all digital media campaign s in your portfolio .

• Effectively drive the campaign management deliverables, acting as a conduit between strategy , campaign management and creative agency’s production team.

• Be fully accountable and responsible for all digital implementation requirements.

By:

Implementation plans

• Build ing implementation plans in line with the strategic requirements and KPI’s

• Continuously m aintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)

• Ensure digital media plans are aligned with the overarching lay-down s / flow plans or live planning tool (Media tool / other)

• Immediately flag discrepancies, wherever these may rise – creative, budget, timing KPI’s etc.

• Plan and load bookings using Publicis Starscape tool (training will be provided)

Campaign Management and AdOps Alignment

• Brief ing implementation plan s into PowerHub tool to execute the plans in real time (training will be provided).

• Daily m onitor ing the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.

• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.

• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live

• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives

• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

• Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised

• Ensure QA testing happens on all campaigns

• Ensure taxonomy is implemented correctly and in line with the brand requirements

• Ensure the correct tagging is implemented

Creative Agency Alignment

• Send chase lists to the creative agencies in line with the implementation plans

• Chase the creative agencies for the delivery of creative elements for campaign management execution

• Flagging creative delays with client that affect go-live or pacing

• Ensure creative agencies are delivering best-practice creative, on time and on brief

• Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

Strategy Alignment

• Align on strategy requirements and deliverables before building implementation plans

• Provide regular feedback to strategists on the ongoing performance of the campaign , in alignment with the strategy.

Post & Interim Campaign Reports

• Drive the delivery of interim and post campaign reports

• Ensure the data accuracy of reports

• Ensure correct formatting of the reports

• Ensure benchmark and all required information is included in the reports

Buying & Billing Alignment

• Collate all invoices

• Check flow-plan actualisation

• Send billing pack and revised CE’s to byer

Other Reporting

• Weekly spend tracking

• Weekly creative delivery tracker

• Weekly - Optimisation report

o Recommendations for improvement

o Key insights into the campaigns performance

o Optimisation recommendations

• Regional requests

• Input into close-out reports


Qualifications

Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.

Digital Media Planner

R250000 - R450000 Y Publicis Groupe Africa

Posted today

Job Viewed

Tap Again To Close

Job Description

Overview
Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI's.

Responsibilities

  • Ensure the effective operational management of all digital media campaigns in your portfolio.
  • Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency's production team.
  • Be fully accountable and responsible for all digital implementation requirements.

By
Implementation plans

  • Building implementation plans in line with the strategic requirements and KPI's
  • Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes. (Every time a plan amendment is made)
  • Ensure digital media plans are aligned with the overarching lay-downs / flow plans or live planning tool (Media tool / other)
  • Immediately flag discrepancies, wherever these may rise - creative, budget, timing KPI's etc.
  • Plan and load bookings using Publicis Starscape tool (training will be provided)

Campaign Management and AdOps Alignment

  • Briefing implementation plans into PowerHub tool to execute the plans in real time (training will be provided).
  • Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or underspend.
  • Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
  • Manage proof of flighting with campaign management - include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live
  • Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives
  • Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance

Tracking, Tagging & Taxonomy

  • Ensure that tracking tags are requested timeously to ensure that the go-live date is not compromised
  • Ensure QA testing happens on all campaigns
  • Ensure taxonomy is implemented correctly and in line with the brand requirements
  • Ensure the correct tagging is implemented

Creative Agency Alignment

  • Send chase lists to the creative agencies in line with the implementation plans
  • Chase the creative agencies for the delivery of creative elements for campaign management execution
  • Flagging creative delays with client that affect go-live or pacing
  • Ensure creative agencies are delivering best-practice creative, on time and on brief
  • Pre-check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets

Strategy Alignment

  • Align on strategy requirements and deliverables before building implementation plans
  • Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.

Post & Interim Campaign Reports

  • Drive the delivery of interim and post campaign reports
  • Ensure the data accuracy of reports
  • Ensure correct formatting of the reports
  • Ensure benchmark and all required information is included in the reports

Buying & Billing Alignment

  • Collate all invoices
  • Check flow-plan actualisation
  • Send billing pack and revised CE's to byer

Other Reporting

  • Weekly spend tracking
  • Weekly creative delivery tracker
  • Weekly - Optimisation report
  • Recommendations for improvement
  • Key insights into the campaigns performance
  • Optimisation recommendations
  • Regional requests
  • Input into close-out reports

Qualifications
Experienced cross-platform campaign management and implementation planning.

Ability with speed and accuracy.

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