What Marketing Specialist Jobs are in Cape Town?

• Design, build, test, and deploy automated marketing campaigns and workflows within the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Segment customer databases for targeted and personalized communication based on behavior, demographics, and engagement history.
• Develop and maintain lead scoring models to identify and prioritize high-quality leads for the sales team.
• Integrate the marketing automation platform with other marketing and sales tools (e.g., CRM, website analytics).
• Create and manage landing pages, forms, and email templates that align with brand guidelines and campaign objectives.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for optimization.
• Ensure data accuracy and integrity within the marketing automation system.
• Collaborate with the content and creative teams to develop compelling assets for automated campaigns.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Troubleshoot and resolve any issues related to campaign execution or platform functionality.

• Bachelor's degree in Marketing, Computer Science, Business Administration, or a related field.
• Minimum of 3 years of hands-on experience with marketing automation platforms.
• Proficiency in one or more leading marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of email marketing best practices, deliverability, and CAN-SPAM regulations.
• Experience with CRM systems (e.g., Salesforce) and their integration with marketing automation.
• Excellent analytical skills with the ability to interpret campaign data and translate it into actionable insights.
• Familiarity with HTML/CSS for email template customization is a plus.
• Strong project management and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Based in or willing to relocate to Cape Town, Western Cape .

• Competitive annual salary and performance bonuses.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for professional certification and training in marketing automation technologies.
• A collaborative and innovative work culture in Cape Town, Western Cape .
• Exposure to cutting-edge marketing strategies and technologies.
• Generous annual leave allowance.
• Employee assistance program for well-being.
• Regular team events and social gatherings.
• Potential for growth into a marketing operations management role.
• Access to company events and industry conferences.

• Develop and execute integrated digital marketing and PR strategies to increase brand awareness and engagement.
• Manage and grow the company's social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create high-quality, engaging digital content, including blog posts, website copy, social media updates, and email newsletters.
• Plan and manage paid digital advertising campaigns (e.g., Google Ads, social media ads), optimizing for performance and ROI.
• Build and maintain relationships with online media, bloggers, and influencers to secure positive coverage.
• Monitor online conversations and respond to comments and inquiries in a timely and professional manner.
• Track, analyze, and report on key digital marketing and PR metrics, providing insights for improvement.
• Collaborate with the design and content teams to ensure brand consistency and creative excellence.
• Support the PR team in developing and distributing press releases and other media materials.

• Bachelor's degree in Marketing, Communications, Digital Media, Public Relations, or a related field.
• Minimum of 4 years of experience in digital marketing and/or public relations.
• Proven experience managing social media platforms and running successful digital advertising campaigns.
• Excellent content creation skills (writing, editing, basic graphic design).
• Strong understanding of SEO, SEM, and email marketing best practices.
• Experience with media monitoring and analytics tools (e.g., Google Analytics, social media analytics).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively in a dynamic **Cape Town** environment.
• Knowledge of PR principles and experience in media outreach is a plus.

• Develop and implement comprehensive digital marketing and communication strategies across various platforms, including social media, email, SEO/SEM, and content marketing.
• Create engaging and high-quality content (text, image, video) for social media, blogs, websites, and email campaigns.
• Manage and grow our client's social media presence, fostering community engagement and interaction.
• Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, etc.
• Optimize website content and landing pages for search engines (SEO) to improve organic visibility.
• Execute paid advertising campaigns (PPC/SEM) on platforms such as Google Ads and social media networks.
• Collaborate with internal teams to ensure brand consistency and alignment of marketing messages.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Contribute to the overall communication strategy, ensuring a cohesive brand voice across all digital touchpoints.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in digital marketing, social media management, and content creation.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite, Buffer), and email marketing software (e.g., Mailchimp).
• Excellent written and verbal communication skills, with a talent for creating compelling content.
• Strong analytical skills and the ability to interpret data to drive campaign optimization.
• Ability to work independently and manage time effectively in a remote work setting.
• Creative thinking and problem-solving abilities.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• This is a fully remote position, so candidates must be self-disciplined and possess a reliable internet connection.

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Lead and mentor a remote team of digital marketing specialists, fostering collaboration and high performance.
• Analyze market trends, customer insights, and competitor activities to identify new opportunities and threats.
• Manage digital marketing budgets, ensuring optimal allocation of resources for maximum ROI.
• Define, track, and report on key performance indicators (KPIs) for all digital marketing campaigns.
• Collaborate with product development, sales, and customer service teams to ensure a consistent brand message and customer experience.
• Drive innovation in digital marketing tactics and technologies, staying ahead of industry best practices.
• Develop and manage content strategy to enhance brand authority and engagement.
• Oversee website performance, user experience, and conversion rate optimization efforts.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing, with at least 5 years in a directorial or senior management role.
• Proven track record of developing and executing successful global digital marketing strategies.
• Extensive experience with SEO, SEM, social media marketing, content marketing, and email automation platforms.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Demonstrated experience in managing and leading remote teams effectively.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience with marketing automation tools (e.g., HubSpot, Marketo) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Strategic thinking and a proactive approach to problem-solving.
• Deep understanding of current digital marketing trends and emerging technologies.

If running paid campaigns across a bunch of platforms is your happy place, and you think as much about the journey as the click, this could be a good fit. You're in Google Ads in the morning, LinkedIn Campaign Manager over lunch, and Reddit or TikTok in the afternoon. In between, you're thinking about how these campaigns work together to move real people through our funnel.

We're hiring a Senior Growth Marketing Manager to plan, deploy, and optimize campaigns across our paid channels. This role isn't just about setting campaigns live and watching the numbers. It's about thinking carefully about the marketing funnel, inventing new ways to bring quality leads and accounts into it, and using paid media to move them all the way through to sales-ready. You'll work closely with our Senior Director of Creative Performance Marketing, turning creative briefs and campaign strategies into live campaigns that actually perform. You'll own the technical craft of paid media (structure, targeting, bidding, testing, iteration) and the strategic craft of designing campaigns that do their job at each funnel stage.

This is an individual contributor role with no direct reports. What you'll be doing is deep, hands-on platform work combined with real strategic thinking about how paid fits into the broader journey.

Day to day, you'll:

• Plan campaign architecture across platforms with clear funnel intent (awareness, consideration, decision) and matching audience, creative, and CTA logic for each stage

• Get creative about lead acquisition itself: figure out how to reach new audiences, test new platforms and formats, and keep growing both the quantity and quality of leads coming into the funnel

• Design retargeting and lifecycle audiences that work with email nurture, content offers, and sales outreach to move leads through the funnel

• Partner with the rest of the marketing team on lead qualification and hand-off criteria, so what reaches sales is actually ready to convert

• Contribute creative direction to ad concepts and copy, working with our creative resources on work that resonates

• Build and launch campaigns in Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook and Instagram), Reddit, TikTok, and emerging platforms like Chat GPT Ads

• Set up and manage audience targeting, including custom audiences, lookalikes, contextual, intent, and account-based lists

• Own bid strategy selection and budget pacing across campaigns

• Traffic creative assets, keep naming conventions consistent, and manage UTMs

• Set up conversion tracking (pixels, server-side, offline conversions) and make sure GA4 is telling us the truth

• Run structured A/B tests on copy, creative, audiences, and bidding

• Pull data, build reports, and share what's working (and what isn't) with the team

• Continuously optimize campaigns, moving budget toward what's performing and shutting off what isn't

What matters most

You should be a technically strong paid media operator with meaningful hands-on time across multiple platforms. Not just Google. Not just Meta. You should be genuinely comfortable in three or more, and hungry to learn new ones as they emerge.

Just as important: you should think in funnels, not just campaigns. The point of running paid isn't to hit CTR benchmarks in isolation. It's to move real people from not knowing us to considering us to choosing us. You'll design campaigns that work alongside nurture, content, and sales to do their actual job at each stage of the journey.

You'll also need to be a creative problem-solver about lead acquisition itself. Not just running the campaigns we've imagined, but figuring out how to reach audiences we haven't reached yet, inventing new ways to bring net new leads and accounts into the funnel, and partnering with the rest of marketing so those leads are qualified for sales when they hand off. Growing both the quantity and quality of leads in the pipeline is the real measure of success.

And the best paid media leads bring real creative instinct alongside the technical craft. They can look at ad copy and know why it will or won't land. They can spot the audience insight that turns a decent campaign into a great one. They have opinions about hooks, headlines, and offers.

That creative sensibility, on top of the technical skills, is what we're really looking for.

• Develop and implement strategic public relations plans aligned with business goals.
• Manage and direct all media relations activities, building and nurturing relationships with journalists and influencers in **Cape Town** and nationally.
• Oversee the creation of all PR content, including press releases, speeches, annual reports, and website copy.
• Lead crisis communication efforts, developing proactive strategies and responding effectively to incidents.
• Monitor media coverage, analyze sentiment, and provide actionable insights to senior leadership.
• Organize and manage press conferences, media events, and company-sponsored functions.
• Collaborate with marketing and social media teams to ensure integrated communication campaigns.
• Supervise and mentor junior PR staff.
• Manage the PR budget effectively.
• Stay abreast of industry trends and best practices in public relations and communications.

• Master's degree in Communications, Public Relations, Journalism, or a related field.
• A minimum of 7 years of progressive experience in public relations or corporate communications.
• Demonstrated success in developing and executing comprehensive PR strategies.
• Exceptional written, verbal, and presentation skills.
• Strong network of media contacts within **Cape Town** and South Africa.
• Proven experience in crisis communication management.
• Leadership experience with a track record of managing teams.
• Strategic thinker with strong analytical and problem-solving abilities.
• Familiarity with PR software and analytics tools.
• Ability to thrive in a fast-paced, deadline-driven environment.

• An attractive annual salary of R .
• Comprehensive medical and dental insurance.
• Pension fund contributions.
• Generous paid time off.
• Opportunities for career advancement within a leading organization in **Cape Town**.
• Professional development programs.
• Relocation assistance may be considered for exceptional candidates.

Our client is seeking a creative and organized Marketing Coordinator to support their expanding marketing initiatives in Cape Town . This is an exciting entry-level position for an ambitious individual looking to build a career in marketing. You will assist in the planning, execution, and optimization of various marketing campaigns across digital and traditional channels. The role involves working closely with the marketing team to manage social media, create content, coordinate events, and analyze campaign performance. This position is based in our vibrant Cape Town, Western Cape office, offering a fantastic opportunity to learn and grow within a collaborative environment. We are looking for someone who is passionate about marketing, possesses strong communication skills, and is eager to contribute to our client's success. This role is critical in ensuring our marketing efforts are cohesive and impactful.

• Assist in the development and implementation of marketing strategies and campaigns.
• Manage and maintain company social media profiles (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Create engaging content for social media posts, blog articles, and email newsletters.
• Coordinate the production of marketing materials, including brochures, flyers, and presentations.
• Support the organization and execution of marketing events, trade shows, and webinars.
• Conduct market research and competitor analysis to identify opportunities.
• Track and report on the performance of marketing campaigns using analytics tools.
• Assist with email marketing campaigns, including list management and content distribution.
• Liaise with external vendors, agencies, and partners as needed.
• Maintain marketing databases and ensure CRM data accuracy.
• Support the broader marketing team with ad-hoc projects and administrative tasks.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven interest in marketing and digital media.
• Excellent written and verbal communication skills.
• Strong organizational and time management abilities.
• Proficiency in using social media platforms for business purposes.
• Familiarity with marketing software and tools (e.g., Mailchimp, Hootsuite, Canva) is a plus.
• Basic understanding of SEO, SEM, and content marketing principles.
• Ability to work effectively in a team and independently.
• Creative mindset with an eye for detail.
• Must be authorized to work in South Africa .

• A competitive starting salary of ZAR per annum .
• Opportunities for professional development and training in marketing best practices.
• Exposure to diverse marketing projects and campaign management.
• Work within a dynamic and supportive marketing team in Cape Town .
• Access to company-sponsored events and networking opportunities.
• Contribution to medical aid and pension fund.
• Generous annual leave allowance.
• Office-based role fostering strong team collaboration.

Do you have a passion for digital marketing, creative content, and commercial trends?

We are looking for dynamic and creative individuals to join our Digital Marketing Internship programme. If you’re eager to apply both strategic thinking and design skills in a fast-paced digital marketing environment, this is the opportunity for you!

At MyRunway, we’re redefining fashion retail by making designer labels accessible at affordable prices. Our culture thrives on innovation, collaboration, and creativity, offering an exciting environment where ideas turn into impactful marketing campaigns.

• Hands-on Creative Experience: Work closely with our design team to produce marketing materials across multiple digital channels.

• Mentorship from Industry Experts: Learn from marketing professionals with expertise in digital strategy, e-commerce, and brand development.

• Strategic Learning in Data & Analytics: While you won’t be diving into reporting from day one, you’ll gain exposure to performance-driven marketing strategies and work towards understanding key marketing metrics.

• Immersive Exposure: A supportive, dynamic workplace that fosters creativity and professional growth.

Our client, a rapidly expanding e-commerce startup, is looking for an enthusiastic and creative Junior Marketing Coordinator to join their team in Cape Town, Western Cape . This role is perfect for a recent graduate passionate about digital marketing, content creation, and campaign management. You will play a key role in executing marketing strategies, engaging with our audience, and driving brand awareness. This is a fantastic opportunity to gain hands-on experience in a fast-paced, innovative environment situated in the heart of Cape Town . You will be instrumental in shaping our brand's online presence and contributing to successful marketing initiatives. Our client is committed to providing a supportive and dynamic workplace where your ideas are valued and your professional growth is a priority.

• Assist in the development and execution of digital marketing campaigns across various channels (social media, email, SEO/SEM).
• Create engaging and relevant content for social media platforms, blogs, and website.
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Support the planning and coordination of marketing events and webinars.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Assist in tracking and reporting on campaign performance metrics.
• Collaborate with design and content teams to ensure brand consistency.
• Manage email marketing lists and support email campaign execution.
• Help maintain and update the company website and marketing materials.
• Contribute to brainstorming sessions for new marketing initiatives.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Passion for digital marketing and a strong understanding of social media platforms.
• Excellent written and verbal communication skills.
• Creative thinking and content creation abilities.
• Familiarity with marketing analytics tools (e.g., Google Analytics) is a plus.
• Strong organizational and project management skills.
• Ability to multitask and work effectively under pressure.
• Detail-oriented with a commitment to producing high-quality work.
• Team player with a positive attitude and eagerness to learn.
• Previous internship experience in marketing or a related field is desirable.

• Competitive starting salary.
• Opportunity to work with a dynamic and growing company in Cape Town .
• Exposure to a wide range of marketing activities and strategies.
• Professional development opportunities and training.
• Collaborative and supportive team environment.
• Contribution to impactful marketing campaigns.
• Modern office space with great amenities.
• Employee discounts on company products/services.
• Regular team-building activities and social events.
• Potential for career progression within the marketing department.