Senior Marketing Consultant

Full Job Description

Schlemmer & Associates Recruitment Specialists

Schlemmer & Associates Recruitment Specialists

Schlemmer & Associates Recruitment Specialists

Schlemmer & Associates Recruitment Specialists

We are seeking a dynamic and experienced Senior Marketing Consultant to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of successfully managing marketing campaigns across multiple channels.

Interventions

To address the above issues, the following interventions have been identified for implementation.

CONDUCT A MARKET AUDIT OF THE TOWELING INDUSTRY WHICH INCLUDES ANALYSIS OF:

The macro environment - PRODUCT ANALYSES

3.1. GROWTH LEVERS

• Influences on price across regions and market dynamics, and current trends in price dynamics and main drivers.

• Comparative analyses of industry pricing strategies.

• Product segmentation in relation to weight, size and price for the consumer

• Review of Product Ranges (SKU’s)

• An analysis of Margins by Product & Customer

• An analysis of Rate of Sale of SKU’s.

3.2. RISK AND MITIGANTS

• Identify any potential risk – the role of house brands/dealer own brands

• Proposed mitigants to address the above risks.

• Price elasticity is high, when are consumers willing to switch to cheaper brands/products?

3.3. OUTCOMES

• Product and range rationalisation

• Clearly defined Pricing strategy

INNOVATIONS

3.4. CREATIVE DEVELOPMENT:

• Brand creative ideas for brands

• Brand Positioning, Architecture, Campaign, and Creative Strategy

• Activation and Experiential marketing

• Launch new ranges to drive excitement

• Point of Sale material development

3.6. CAMPAIGN DEVELOPMENT

• Above-the-line Customer and shopper campaigns

• Below the line Customer and shopper campaigns

• Social media engagement, content planning, community management and reporting

3.7. COMMUNICATION STRATEGY

• Social media engagement, content planning, community management and reporting

• Clearly defined Communication Strategy to be developed

3.8. EXECUTION STRATEGY – MIX

The final step in the Marketing Exercise involves the development of a data driven informed implementation strategy. This will comprise:

• A clear definition of Sales Team duties and responsibilities, i.e., the establishment of specific sales portfolios.

• Identifying key target customers aligned with the brand positioning.

• Identifying sales channels that will realise the goals of diversifying and delivering growth opportunities

Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

Proven experience in Senior marketing Consultant (management), with a minimum of 6 years in a similar role.

Strong understanding of marketing principles and best practices, with hands-on experience in developing and implementing successful marketing strategies.

Excellent analytical skills, with the ability to interpret data and make data-driven decisions.

Proficiency in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

Experience with marketing automation tools and CRM systems.

Creative thinker with strong problem-solving skills and the ability to think outside the box.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

Strong leadership skills, with the ability to inspire and motivate a team to achieve results.

Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Schlemmer & Associates Recruitment Specialists

Schlemmer & Associates Recruitment Specialists