Senior Brand Marketing Manager - FMCG

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Reference: JHB002228-LVB-1

Senior Brand Marketing Manager - FMCG– Johannesburg - North
1.2 million

An international brand in the FMCG space is looking to hire a seasoned Senior Brand Marketing Manager - FMCG to join their team. The successful incumbent will be responsible for driving integrated consumer-centric brand activation through superior execution.

Duties & Responsibilities

• Project Management
• Budget Management
• Innovation Pipeline
• Stakeholder relations (internal and external)
• Agency Management
• Brand Activation
• Developing concepts to launch
• End to End Strategy 
• Defining integrated brand activation planning, including leading alignment on brand pricing and promotions, distribution, and trade marketing strategies, etc.
• Analysing and continuously adjust overall brand performance.
• Driving media plans on relevant channels 
• Analysing and monitoring campaigns performance for improvement
• Coordinating with Sales, Trade Marketing, Production and Finance
• Collaborating with external agencies
• Creating the right consumer experience within the prioritized touchpoints (leveraging BrandCos primary assets and secondary assets)
• Recruiting talented employees

• Project Management
• Budget Management
• Innovation Pipeline
• Stakeholder relations (internal and external)
• Agency Management
• Brand Activation
• Developing concepts to launch
• End to End Strategy 
• Defining integrated brand activation planning, including leading alignment on brand pricing and promotions, distribution, and trade marketing strategies, etc.
• Analysing and continuously adjust overall brand performance.
• Driving media plans on relevant channels 
• Analysing and monitoring campaigns performance for improvement
• Coordinating with Sales, Trade Marketing, Production and Finance
• Collaborating with external agencies
• Creating the right consumer experience within the prioritized touchpoints (leveraging BrandCos primary assets and secondary assets)
• Recruiting talented employees

Experience & Qualification:

• Bachelor’s degree in marketing
• 8 year’s portfolio management and brand activation experience
• Experience leading teams and agencies.

 
Apply today.
 
Please note the above is the minimum criteria to be considered for the position – If you do not meet the criteria, you will not be shortlisted.
NB - If you have not heard back from us in 2 weeks, please consider your application unsuccessful. Your CV will however be kept on our database for any future positions that may match your skills and competencies.

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