Retail Marketing Manager
Job Details
Full Job Description
Company: The Crazy Store
Department: Marketing
Reports To: Marketing and Merchandise Director
Job Level: Middle Management
Summary:
We are looking for a passionate and results-oriented Marketing Manager to join our team and lead the execution of our marketing strategy.
Responsibilities:
· Implement a comprehensive marketing strategy aligned with company goals and objectives.
· Conduct market research to identify target audiences, understand customer needs, and track industry trends.
· Manage and develop relationships with marketing agencies and vendors.
· Oversee the creation of all marketing materials, ensuring brand consistency and messaging.
· Analyse marketing campaign performance using data and metrics to measure success and identify areas for improvement.
· Stay up-to-date on the latest marketing trends and technologies
· Collaborate with other departments, such as buying, product development, and customer service, to ensure alignment and support marketing goals.
· Manage and collaborate with store managers to ensure effective campaign execution and brand consistency across all locations.
· Track and analyse the performance of retail marketing campaigns to measure ROI and identify areas for improvement.
· Oversee the development of engaging content for in-store marketing materials
· Create marketing campaigns specifically targeted to in-store customers, including point-of-sale displays, signage, and promotional events.
· Create a strategy for sponsorships, manage the sponsorship budget, allocate marketing sponsorship budgets based on best partnerships with the business.
Qualifications:
Bachelor’s degree in Marketing,
Communications, or a related field preferable
3+ years of
experience in marketing, preferably a retail environment
Proven
track record of developing and executing successful marketing
campaigns.
Strong understanding of marketing principles and best
practices.
Excellent problem-solving skills.
Strong
communication, both written and verbal, with the ability to present
information clearly and concisely.
Excellent project management
and organizational skills.
Experience with content marketing
creation and management.
A creative and strategic mindset with a
passion for marketing.
The post Retail Marketing Manager appeared first on freerecruit.co.za .
Retail Marketing Manager
The Crazy Store
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