Retail Marketing Manager

Full Job Description

Company: The Crazy Store

Department: Marketing

Reports To: Marketing and Merchandise Director

Job Level: Middle Management

Summary:

We are looking for a passionate and results-oriented Marketing Manager to join our team and lead the execution of our marketing strategy.

Responsibilities:

·        Implement a comprehensive marketing strategy aligned with company goals and objectives.

·        Conduct market research to identify target audiences, understand customer needs, and track industry trends.

·        Manage and develop relationships with marketing agencies and vendors.

·        Oversee the creation of all marketing materials, ensuring brand consistency and messaging.

·        Analyse marketing campaign performance using data and metrics to measure success and identify areas for improvement.

·        Stay up-to-date on the latest marketing trends and technologies

·        Collaborate with other departments, such as buying, product development, and customer service, to ensure alignment and support marketing goals.

·    Manage and collaborate with store managers to ensure effective campaign execution and brand consistency across all locations.

·        Track and analyse the performance of retail marketing campaigns to measure ROI and identify areas for improvement.

· Oversee the development of engaging content for in-store marketing materials

·        Create marketing campaigns specifically targeted to in-store customers, including point-of-sale displays, signage, and promotional events.

·        Create a strategy for sponsorships, manage the sponsorship budget, allocate marketing sponsorship budgets based on best partnerships with the business.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field preferable
3+ years of experience in marketing, preferably a retail environment
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of marketing principles and best practices.
Excellent problem-solving skills.
Strong communication, both written and verbal, with the ability to present information   clearly and concisely.
Excellent project management and organizational skills.
Experience with content marketing creation and management.
A creative and strategic mindset with a passion for marketing.

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