Marketing Operations Manager
Job Details
permanent
Johannesburg, Gauteng, South Africa
Pty
20.12.2023
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Full Job Description
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
We have an opportunity for a Marketing Manager to join our team, working closely with the in-country team as well as the multiple stakeholders based in South Africa, namely:- Designated or required agencies and partners
- Shared services team in JHB comprising:
- Research, measurement and data analysis
- Media
- Social Media
- Activations
- Sponsorships
- PR
- Creative and Brand
- Digital Marketing (Including SEO, PPC, affiliate marketing and digital media)
- CRM Services (including player retention, high value customers and segmentation)
- Marketing Operations and Channels Manager to ensure implementation of branding per marketing channel is done according to brand guidelines
- Provide continuous feedback on market conditions and business performance
- Seek and propose marketing opportunities to improve marketing efforts that will drive improved business results
- Create and drive marketing strategy and rollout plans and timing per Country
- Construct and execute the required Marketing plans for all marketing and distribution Channels in conjunction with all Chanel owners
- Consistent monitoring of competitor activity
- Manage the efficient spend of marketing budgets and report on this on a monthly basis
- Contribute to any store strategy and objectives where relevant
- Make
suggestions regarding the marketing strategy and to execute this
strategy including, but not limited to the elements below:
- Design, monitor and control the overall plan of action to achieve a given goal and strategy
- Goal setting and targets
- Messaging contribution - what are we trying to say, to whom, how, when and where
- Positioning
- Budgeting
- Constant reporting and analysis
- Customer
acquisitions channels, selection and measurement
- Social
- Digital
- ATL
- BTL
- Activations
- Sponsorships
- Retention strategy and CX
- Segmentation
- Messaging
- Yield management
- VIP
- Offers and promotion strategy
*Shortlisted candidates
may need to complete an assessment.
Should you not hear from us within 2 weeks, please deem
your application as unsuccessful.
The perfect place to work, play and grow!
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Marketing Operations Manager
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