Marketing Manager | Managed People Solutions | National

Managed People Solutions is Looking to hire a Marketing Manager for a well-known liquor company based in Johannesburg and Cape town.

Job Purpose

The Marketing Manager is responsible for developing and implementing a 360° integrated Marketing Communications Strategy to build the company brand, as well as creating awareness, demand and exposure for company courses and offerings directly in support of the sales strategy.

Responsibilities

• Identify, develop and evaluate the marketing strategy in alignment with the overall strategic business objectives.
• Ensure detailed segmentation per target audience by course and region accompanied by an effective Omnichannel Strategy.
• Develop and execute national promotions and campaigns in collaboration with the Course and Experience Managers to create pull and support sales conversion.
• Mapping of all digital marketing platforms as optimal targeting channels with tactical strategies within budget.
• Develop and maintain the company website including e-commerce ensuring SEO.
• Develop and manage an effective Social Media Strategy for all active platforms including planning, content creation, posting and community management.
• Management and maintenance of branding and content for online learning platforms, e-commerce, digital asset management etc.
• Effective PR programs for internal and external communications and sustained course and brand exposure.
• Manage exposure of company brand at relevant public events. Assisting with hosting of events and experiences.
• Promote continuous participation in National Management meetings to provide weekly feedback
• Forecasting annual and quarterly budgets for marketing initiatives with relevant ROI calculations.
• Effective management of all relevant incoming and acquired data, ensuring that relevant insights and learnings are drawn and put into action plans.
• Development of strategic partnerships with key stakeholders and leading cross functional collaboration with internal customers and external players.
• Continuous focus on opportunities/initiatives aimed at improving process efficiencies and streamlining processes across the entire department.
• Identify key risk elements pertaining to the design and execution of strategy and communicate mitigating interventions.
• Develop and review all SOPs, to ensure required SOPs are completed, up-to-date, relevant, and trained within the department and adhered to.

Requirements

• Grade 12
• Tertiary Education: Degree or Diploma in Marketing
• CWA Certificate Wine Course (Beneficial)
• 3-5 years marketing experience in the Wine industry
• Marketing experience in the Liquor, Hospitality or Tourism industries (Beneficial)

Closing Date 07 October 2022

Please do not apply for the position if you do not meet all the requirements

Should you not receive any feedback within 2 weeks after the closing date, please consider your application unsuccessful