Marketing Automation Specialist

Full Job Description

JOB PURPOSE

Ensure the effective planning and execution of the Enterprise’s Customer Marketing Strategy and against set objectives, targets and budgets, with a clear focus on maximising customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).

RESPONSIBILITIES

Digital Marketing Plan Execution

Provide analysis to monitor performance of digital marketing campaigns. Manage and execution of multiple customer engagement journeys and  marketing campaigns across all channels on the Marketing Automation Platform.

Marketing Execution

Deliver specified outcomes and provide others with expert advice while working within established marketing programs.

Marketing Planning

Contribute to the development of tactical marketing campaigns.

Project and Program Stakeholder Engagement

Plan and deliver stakeholder engagement activities to develop effective project working relationships and to ensure that stakeholder needs and concerns are identified and met. Work with multiple stakeholders for the strategic planning, development and timely execution of integrated, top to bottom of the funnel marketing campaigns to build brand awareness, drive acquisition, retention and customer lifetime value. Partner closely with internal teams, including Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science and Analytics and Business Intelligence for campaign continuity.

Digital Channels and Technology Management

Support digital channel management by analyzing best practices through competitive benchmarking, customer insights, A/B testing, feedback from cross functional partners, and site feature/functionality enhancement. Conduct marketing automation system administration. Run A/B tests on campaigns and landing pages to optimise performance.

Operational Compliance

Review non-compliance issues and find solutions to ad hoc problems within an assigned unit or discipline. Involves working under guidance and within existing compliance systems. Ensure consistency across campaigns in strategy, creative assets and design, messaging. Ensure compliance while executing email marketing campaigns and data.

Project and Program Reporting and Reviews

Draft elements of project review reports and presentations to support delivery of the review process. Track campaign and program results and report metrics, and tweak workflows accordingly.

Improvement / Innovation

Identify shortcomings in existing processes, systems and procedures, and use established change management programs to address them. Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross sell, boost customer engagement and the overall customer experience through tactical campaigns, and improve retention through retention workflows.

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

EDUCATION

General Education

• Grade 12/ SAQA Accredited Equivalent (Essential);
• Marketing (Essential)
• Bachelor’s Degree or equivalent in Marketing Management or Customer Relationship Management (Advantageous)
• Diploma or equivalent on Marketing Automation strategy and implementation (Advantageous)

EXPERIENCE

General Experience

• 2-3 years’ hands-on marketing automation campaign management experience (Essential)
• Previous role experience working with any marketing automation platform, e.g. SAS 360, Adobe or Salesforce with Administrator credential (Essential)
• Digital design experience and/or understanding of HTML coding (Essential)
• Experience within Financial Services environment (Advantageous)

*SAQA Accredited Equivalent* - It is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application.

Financial Sector Conduct Authority (FSCA)** competency requirements: FAIS recognized qualifications / Regulatory Examinations / Class of Business Certification and / or CPD according to your DOFA (where applicable) - As a registered Financial Service Provider, we are mandated to ensure that all our representatives are always and remain fit and proper at all times. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.

Employment Equity

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. TIH is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.

Should you not hear from our team in 30 days, kindly consider your application unsuccessful.