CRM Email Marketing Specialist
Job Details
Full Job Description
Job Description
Role Summary:
The Email Marketing HTML Specialist is an integral part
of the marketing function within Machine_. The applicant should be an
intermediate HTML developer with abilities that extend from building
and coding email, to managing various WordPress websites in terms of
updates and some routine backend maintenance. With agency background
ideally, the applicant should illustrate a meticulous attention to
detail, be familiar with marketing processes, be flexible and able to
manage multiple simultaneous projects, and be confident enough to deal
with multiple internal and external stakeholders.
Key responsibilities
Liaising with internals stakeholder
regarding business briefs, and coding / designing the outputs
accordingly.
Be responsible for supporting the email marketing
function of the business.
Re-purpose existing email designs or
designing new templates in line with email marketing best
practice.
Image sourcing and picture editing for articles and
home page banners.
Upload content to CMS (Wordpress)
Ensuring all content is maintained to a high-quality standard and kept
updated.
A strong understanding of content management and
marketing.
IT relationship management. Turnaround time
Technical Competencies:
Background in email marketing
and HTML coding.
Solid knowledge of HTML CSS coding
Knowledge of bulk email tools like Everlytic and D365 (MS D365 will be
advantageous).
Knowledge of WordPress CMS tools & plug-ins.
Proficiency in building WordPress pages, and adding new requirements
into existing websites where necessary.
Working knowledge of dev
and test environments.
Technical proficiency of available web
infrastructure (intermediate).
Knowledge of UI/UX best
practices.
Competent in analytics and interpreting email
marketing reporting.
Ability to interpret analytics and compile
digital marketing, specifically, email reports.
Agency experience
would be advantageous.
Proficient in Microsoft Office.
Excellent written and verbal communication skills.
Questioning
and listening skills.
Financial services background is
advantageous.
Qualifications
Qualifications/Experience
Matric and relevant tertiary
qualification
Minimum of 2 – 3 years’ experience in Email HTML
Marketing or similar role
Behavioural Competencies:
Analytical and attention to detail.
Mature,
self-motivated, efficient, reliable, focused and fast working.
Able to work under pressure and to strict deadlines.
Good time
management and the ability to multi-task effectively.
Able to
manage client expectations and ensure effective and timeous execution
of deliverables.
The ability to work independently and as part of
a team.
CRM Email Marketing Specialist
Machine_
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