CRM Email Marketing Specialist
Job Details
Full Job Description
Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home toover 75 adventurous minds. At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world.
Machine_ is part of Publicis Groupe, one of the
fastest-growing global networks.
Machine’s mantra, Never
Afraid, underpins our values of; doing the right thing, being curious,
solution orientated and at its core ‘giving a s**t!’. Living this
mantra daily helps grow our Clients’ businesses and these are the
values we look for when recruiting new talent. The right personality
is just as important as the right experience. We’re here to work hard
and have fun while doing it.
Role Summary:
The Email
Marketing HTML Specialist is an integral part of the marketing
function within Machine_. The applicant should be an intermediate HTML
developer with abilities that extend from building and coding email,
to managing various WordPress websites in terms of updates and some
routine backend maintenance. With agency background ideally, the
applicant should illustrate a meticulous attention to detail, be
familiar with marketing processes, be flexible and able to manage
multiple simultaneous projects, and be confident enough to deal with
multiple internal and external stakeholders.
Key responsibilities
Liaising
with internals stakeholder regarding business briefs, and coding /
designing the outputs accordingly.
Be responsible for supporting
the email marketing function of the business.
Re-purpose existing
email designs or designing new templates in line with email marketing
best practice.
Image sourcing and picture editing for articles and
home page banners.
Upload content to CMS (Wordpress)
Ensuring
all content is maintained to a high-quality standard and kept
updated.
A strong understanding of content management and
marketing.
IT relationship management. Turnaround time
Technical Competencies:
Background in email marketing and HTML coding.
Solid
knowledge of HTML CSS coding
Knowledge of bulk email tools like
Everlytic and D365 (MS D365 will be advantageous).
Knowledge of
WordPress CMS tools & plug-ins.
Proficiency in building WordPress
pages, and adding new requirements into existing websites where
necessary.
Working knowledge of dev and test
environments.
Technical proficiency of available web infrastructure
(intermediate).
Knowledge of UI/UX best practices.
Competent in
analytics and interpreting email marketing reporting.
Ability to
interpret analytics and compile digital marketing, specifically, email
reports.
Agency experience would be advantageous.
Proficient in
Microsoft Office.
Excellent written and verbal communication
skills.
Questioning and listening skills.
Financial services
background is advantageous.
Qualifications/Experience
Matric and
relevant tertiary qualification
Minimum of 2 – 3 years’ experience
in Email HTML Marketing or similar role
Behavioural
Competencies:
Analytical and attention to
detail.
Mature, self-motivated, efficient, reliable, focused and
fast working.
Able to work under pressure and to strict
deadlines.
Good time management and the ability to multi-task
effectively.
Able to manage client expectations and ensure
effective and timeous execution of deliverables.
The ability to
work independently and as part of a team.
Behavioural
Competencies:
Analytical and attention to
detail.
Mature, self-motivated, efficient, reliable, focused and
fast working.
Able to work under pressure and to strict
deadlines.
Good time management and the ability to multi-task
effectively.
Able to manage client expectations and ensure
effective and timeous execution of deliverables.
The ability to
work independently and as part of a team.
CRM Email Marketing Specialist
Publicis Groupe
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