Brand Manager
Job Details
Midrand, Gauteng, South Africa
Indipath Human Capital
26.04.2024
Want updates for this and similar Jobs?
Full Job Description
Main Outputs and Responsibilities for this Position
- Assist in development of the annual brand strategy and Marketing plan
- Execute national marketing
activities above and below the line in relation to the approved
Marketing plan and promotions
calendar - Seek new opportunities to deliver against the brand plan and/or improve the plan
- Implement and manage the media plan. Ensuring that expenditure and brand objectives are delivered on
- Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns
- Ensure all marketing collateral delivers on the WOW factor in conjunction with the relevant agencies
- Manage the brand CRM program, encouraging customer
retention and customer loyalty. This includes segmenting
the
database, developing CRM campaigns and analysing and producing monthly reports on the growth of the database and
success of campaigns - Drive database acquisition through acquisition
campaigns as well as through building and maintaining 3rd party
vouchering
partnerships - Assist in management of public relations and brand sponsorships
- Assist in the development of a two year innovation pipeline to meet brand objectives
- Provide forecasts for promotions and new products to minimize write off costs
- Drive menu optimisation with regards to
pricing strategy and menu mix to achieve targeted average GPs and
deliver value
to the brand’s customer base - Manage and co-ordinate national menu roll-outs
- Manage branding and
design of all consumer touch points (including signage, uniforms,
packaging, restaurant look and feel,
website etc) to ensure they align with brand CI - Assist in delivering on the brand’s digital and technology plan and manage the brand’s digital and social media activities
- Utilise consumer research to gain consumer insights that drive decisions
- Analyse sales data and report on the performance of promotions and products
- Evaluate
competitor pricing and report on a regular basis
Manage the marketing budget to ensure nil overspend - Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers
- Help co-ordinate the brand’s National Franchisee Conference, National Franchise Forum meetings and regional roadshows
- Minimum Matric with a relevant tertiary qualification.
- Marketing background/qualification an advantage.
- Previous brand marketing experience within franchising an advantage
- Minimum of 3 years’ experience in the FMCG/Food Franchising industry.
- Understanding of South African media environment.
- Excellent knowledge of Digital Marketing and social media platforms an advantage
Knowledge and Skills
- Excellent interpersonal, written & presentation skills
- Highly enumerate & computer literate
- Proactive, innovative thinker, ability to implement with excellence and accuracy
- Multi-task orientated
- Ability to work well under pressure
- Deadline driven
Report Job
Brand Manager
Indipath Human Capital
Report to WhatJobs
All Direct Job Ads are subject to WhatJobs Terms of Service. We allow users to flag postings that may be in violation of those terms. Job Ads may also be flagged by WhatJobs. However, no moderation system is perfect, and flagging a posting does not ensure that it will be removed.